The Future Of Mobile Application Development is Heating Up Due to the Advancing Artificial Technology (AI)

Artificial Intelligence is not only a subject of discussion for the innovators in the science field but also a subject of expansion and exploration in the business industry, particularly for the mobile application industry. Nowadays, AI is not just limited to Apple’s Siri or Google’s Assistant, it is growing much more than that. The constant growth and improvement in machine learning allow us to add logical abilities to applications on any platform, which is proving to be the next competitive ground for businesses.

The mobile app development is continually improving, and AI is powering this evolution as more intuitive apps enter the market. AI can make complex mobile apps capable enough to engage the audience swiftly by allowing them to learn intuitively and interactively. Let’s check out different aspects the explains that how is the future of mobile application development is heating up due to the advancing of AI.

1. Omni-Channel Approach

• With the increase in the number of communication channels, the internet now holds many different touchpoints in one place. These touch points include social media, web apps, chatbots, affiliated networks, review sites, and websites.
• Nowadays, more and more businesses are adopting an omnichannel architecture to provide a consistent experience for their customers across all possible devices.
• This approach can help the users to book tickets online, manage check-in using a smartwatch and go through identification using a non-obtrusive biometric system.
• To manage all these transactions a focal point is must, and what better than mobile phones, which are proving to be an ideal choice by being at the highest point of all channels.
• Therefore, the mobile apps will no more be just another medium of communication. It will manage every channel separately by creating an omnichannel customer experience.

2. User Engagement

• When it comes to driving user engagement as well as business growth, AI has been successful for various mobile apps.
• AI helps in analyzing users response patterns and behavior for engaging them towards the app.
• Apps that are AI-based draw a lot of information of the user and analyzes the user’s data as well as their behavior to fix various issues.
• User’s analytical data like location, contacts, buying pattern etc. can truly deliver a lot of useful insights about the user.
• The insights tell us about the daily behavior of user which AI records and allows the apps to serve the user better.

3. Cognitive Intelligence

• Modern mobile apps are not here just to automate a routine task, but they can also understand logic and improve on their own capabilities.
• By using predictive insights, an app can offer smart services to the consumer based on their upcoming requirements. The combination of big data analysis and cloud applications can make it feasible.
• For example, if you want to book a ticket you choose web or mobile, sometimes even chatbots, but what about your journey? The important thing is that how can mobile play an important role to improve consumer experience throughout the journey.
• The future mobile apps will strategically use data to improve customer experience by making the mobile apps smart.

4. Recommendation Services By AI

• It is the simplest and effective application of AI in mobile apps for providing almost any solution.
• Most apps fail within a year of launch because they fail to provide relevant content to continuously engage users. Therefore, AI helps in monitoring the choices users make and the apps make recommendations that users choices.
• This methodology is a powerful source of revenue for such entertainment apps like Hotstar and Netflix.
• Any type of business that cross-sells or upsells content can utilize this type of AI.

5. Constant Improvement

• Businesses need to make sure that they are continuously improving the experience of their customers by updating the IT systems and the working processes of the app.
• The advent of cloud technology has made this a lot easier.
• Mobile apps can no longer forget a project.
• They will be continuously adapting the changes according to the preferences of the consumers.
• Real-time insights on consumer behavior help in evolving an app by using the gathered data over time.

Conclusion

By looking at the above aspects, it seems, AI is showing us that the future of mobile app development is here.  AI is changing the ways mobile app developers build apps and the interaction of consumers with products. With the constant advancements of AI, it is becoming necessary to stay relevant in the market. There are firms like OpenXcell that has experts in the field of mobile app development to help you out in developing a mobile app for your business with the use of AI in it.

Tips And Techniques That You Can Integrate For Mobile App Marketing Through Social Media

Marketing on social media can enable small business to reach more and more customers. If the implementation of the marketing techniques with social media is correct, it can help in bringing remarkable success to the business. Social media is a great platform when it comes to marketing for the digital field like mobile application development. Mobile app marketing on social media can change the mindset of app developers and can give them relief in terms of their mobile app being accepted and recognized from millions of other apps. To prevent app failure scenario, here are a few tips that you can integrate for mobile application marketing through social media for the enhancement of your business.

1. Strong Online Presence

• Social media is a platform where you can get in touch with different people.
• For creating an online presence for your app, there can be of two ways, one is your own online presence and the other one is for your mobile app.
• Indulge in deep research and figure out your target audience.
• Target the people who are anxious about knowing and using the type of app you are coming up with. Say, for example, if it is an online dating app, teens would the right target audience for you.
• If it is an enterprise app, business incubators and tycoons would the right set of people.
• Once you evaluate your audience, start getting in touch with them and pop out bits and pieces of your app before launch.

2. Curate Engaging Social Media Content For Your App

• For marketing strategy, social media content plays an extremely important role.
• At the initial stage of marketing, the only thing to keep in mind should be to create content that fits your brand’s identity.
• It is important to find the perfect balance between target content and being overly promotional as well.
• There are 46% of the users, who unfollow a brand if there are too many promotional messages. Additionally, there are 41% of the users who unfollow a brand that shares too much irrelevant content.

3. Don’t Promote The Product Directly

• User buys something when they are in need of it. Therefore, putting the product directly in front of the users might not compel them to buy it.
• You need to attract them and compel them to buy your product through your posts.
• Introduce the users to your product with the story of mobile app development process, by allowing them to know about the challenges you have in the development process of your mobile app, an outcome of the final product, and why the users should opt for your mobile app.
• When users get to know all that you went through with the app development process, they tend to be more curious about using your app.

 4. Seek Out Reviews And Ratings

• You can directly encourage downloads by promoting the best reviews of your product on social media platforms.
• Almost 60% of the people think that ratings and reviews are the most important factor when deciding to download an application.
• There are only 40% of the mobile users that will browse for apps in the app store. Therefore, hosting reviews allows you to feature valuable social proof that might otherwise go unnoticed.
• If your app receives a review from an app store accomplishment, share this praise on social media to boost your perceptibility.

5. Track Your Competitors

• It is always important to keep an eye on your competitors.
• Your competitors can provide you with valuable data for keyword research and other social media marketing insight.
• If they are using a certain social media marketing channel or technique that seems to be working for them, you can also consider doing the same thing in a better way than them.

6. Explore Social Media Influencer Marketing

• Pairing up with the influencers allows you to present your mobile app to an already receptive and interested audience.
• According to a report by Twitter, almost 40% of users purchase products because of the direct recommendation of an influencer.
• A survey by Bloglovin Global Influencer Survey stats that 59% of micro-influencers believe that Instagram is the most effective channel for engaging an audience.
• Influencers and micro-influencers understand their audience and have insights on how to activate their followers.

Conclusion:

To build a cost-effective business out of a mobile app, a clear and efficient app marketing strategy is mandatory. A good app with a very good app marketing process can lead you to fabricate your app effectively. In today’s social-media oriented world, marketing your app on social media can be absolutely beneficial for your business. Mobile app development companies like OpenXcell can be your ultimate choice in getting your mobile app developed and marketed.

Top 3 Whiteboard Animation Applications For Remote Meetings

Whiteboard animation videos have been used in many walks of life such as for learning online to teach languages, for the public communication of academic scholarship, for undertaking remote meetings, for advertisements and for many more things. Whiteboards are the most popular tools to help people collaborate to keep track of what’s being discussed during brainstorming sessions, work on projects, and communicate complicated ideas.

The concept of a whiteboard is mostly used in conducting lively meetings with remote attendees. Whiteboard animation apps provide you a real-time collaboration with everyone. Here is the brief explanation of the top 3 whiteboard animation applications for conducting remote meetings:

• LiveBoard

LiveBoard is the perfect cross-platform whiteboard solution with rich and free and features. LiveBoard is one of the best whiteboard apps for tutoring online or for providing more interactive experience for classroom teaching. In addition to this, LiveBoard also provides meeting organizers with the ability to collaborate with an unlimited number of team members, this app also allows users to save and access an unlimited number of boards in a searchable gallery. The saved boards can be shared at any time via social media and email. LiveBoard also provides features such as instant messaging, cloud storage, and searchable archive.

• RealtimeBoard

RealtimeBoard is built to improve remote team collaboration, it allows remote participants to join in whiteboard sessions as if they were in the same room. The organizers of the meeting can create a whiteboard and share it with meeting attendees via a link. As everyone joins the board, all the participants of the board can see changes as it happens and can know who made the changes, which is because of the unique collaborator cursors. Users who purchase a premium account or a team can also launch and participate in whiteboard sessions via screen sharing facility. The integration of RealtimeBoard with cloud storage services, G-suite, product development and graphic design tools are created to simplify and accelerate users collaboration.

• ExplainEverything

ExplainEverything is a cross-platform app and is boasting four out of five stars from its 4.2 million users. It is an easy-to-use, interactive whiteboard that enables you to animate, annotate, and narrate documents, drawings, and images. It provides import and export facility from almost anything and from almost anywhere, to its users. This real-time whiteboard app is originally designed for educators. ExplainEverything has a simple and intuitive user interface, and it also has the ability to foster collaboration in real-time between multiple users in the business world, as well. Organizers send a unique code that is generated by the app, to invite remote attendees to participate in collaboration sessions. This app is one of the best and most recommended apps by the mobile app developers.

These whiteboard animation apps are engaging and make it easy for the user to understand the topics they are learning or discussing in the meetings. Besides all these facilities of online teaching and remote meetings, the concept of whiteboard animations has become an essential element of digital marketing strategies. If any organization needs to work on complicated projects, they are likely to use new whiteboard animation apps, for marketing their product and educating users about the same. There are many mobile app development companies that develop customized whiteboard animation apps, one such company is OpenXcell. The team of application developers from OpenXcell Technolabs knows what companies need in a whiteboard and they give attention to the company’s needs to build a customized whiteboard animation application for them.

9 Leading Instant Messaging And Chat Apps For 2018

Instant messaging is a real-time, text-based communication similar to chat. This concept has taken over the SMS and MMS. Instant messaging started with apps like AOL Instant Messenger, years ago and has emerged into an excess of options that all work really well. This evolution has definitely kicked up a gap over the last few years. The growth in the usage of such apps has resulted in the expansion of mobile app development. Nowadays, you can find varied types of instant messaging apps in the much different domains.

Let’s go through the leading instant messaging apps from various domains:

1. Gamer’s Messaging Apps: Interacting with a group of people you may or may not know while playing games online, expands the fun of gaming and adds a social component. The two most preferred messaging apps by gamers are Discord and TeamSpeak 3.

—> Discord

• Discord is a new app by gamers for gamers.

• It comes with a remarkable list of features that cover everything that VoIP services offer.
• It is completely free.
• The features of Discord include in-game overlay, encryption, multiple channels, direct messaging, and smart push notification.

—> TeamSpeak 3

• TeamSpeak 3 has been at the top of the list of VoIP tools for online gaming because of its service and voice quality.
• It is available for both Android and iOS platform.

2. Social Media Messaging Apps: The IM apps are more popular than ever as they provide security, add social networking features, and fulfills the demand for texting services and free mobile calling. The most famous social media messaging apps are Facebook Messenger, Whatsapp, BlackBerry Messenger(BBM), Line, WeChat and many more.

—> Facebook Messenger

• It is one of the most popular messenger apps.
• Facebook Messenger provides features like stickers, chat heads, send & receive money, chat with bots, secret conversations, media sharing and many more.

—> Whatsapp

• Whatsapp is dominating the world of social media messaging apps with its cross-platform feature.
• It is mainly designed for cell phone users to send text messages and make calls over the internet without any charges.
• It allows users to send videos & pictures instantly, sends docs, and voice notes.
• Video calling feature is also supported by Whatsapp.

3. Video Calling & Messaging Apps: It makes communication easier and personal for the users. These apps use efficient compression algorithms, together with high-speed internet connectivity and make face-to-face interaction easy for the users. The most used and popular video calling apps are Google Duo and Skype.

—> Google Duo

• The highlighting feature of Google Duo is the simplicity of the interface the brings video calling to the forefront.
• It includes a “Knock Knock” feature, which provides a live preview of the caller before you receive the call.

—> Skype

• Skype is a cross-platform app that has its native apps on most platforms which even includes PC.
• It allows you to make video calls to a group of up to 25 people.

4. Team Chatting Apps For Organisations: Team chat apps help in organizing team conversations about multiple topics, speed up with bots, search through your company archives to see if a question has already been answered, and integrations that bring applications into your chats. Here are the two most preferred team chat apps by the majority of the organizations.

—> Slack

• Slack was launched in mid-2013 by the team that built Flickr.
• It is a real-time messaging app with features like team channels, direct messages, audio & video conferencing, screen sharing, mobile integration and many more.

—> ChatWork

• ChatWork is a social networking app for businesses and organizations.
• It comes up with features such as assignment management, collaborative workspace, video conferencing, email notifications & reminders, real-time data, SSL security and many more.

—> Workhive

• Designed by OpenXcell, Workhive is a cross-platform business messaging app.
• It helps in collaborating with teams within and outside the organizations to undertake work in an organized style.
• Workhive gives the facility to centralize all your files.

These are the different types of instant messaging apps from varied domains. The instant messaging apps are secure and personalized and enable faster mode of communication. The expansion of such apps has been noticed from last few years and this has motivated the app developers in establishing more of such apps.

5 Finest Trends In Wearable Application Technology Of 2018

Ever since mobile devices overtook computers in online usage, the world began to see how different the digital marketplace might look in the near future. Majority of the companies began to shift their focus from desktops to mobile, with some taking it a step further and producing wearable gadgets that continue to change the way we think about technology. The immense growth in the usage of wearable devices results in the increase of the mobile application that supports and connects the wearable devices with the mobile devices. The wearable applications have already become one of the trends to cause digital disruption in 2018.

Here are some of the latest trends in wearable apps, that one needs to know before developing an app for the wearable devices:

• App Interactivity

The wearable applications should add more non-visual interactive tools. For example, the wearable app developers can use vibrations and voice control as their input source.

These apps provide wonderful features to the users. Once such example is the smartwatch that can be used to draft emails, messages and so much more just by voice commands. The vibration in your wearable devices will guide you for the right turns while you are driving. The gigantic popularity of Siri amidst iPhone users speaks lengths about users’ comfort level with voice-driven apps.

• Wearables For Beacon Technology

iBeacon is the concept of the Bluetooth-based beacon by Apple and it allows the Bluetooth devices to publicize the data within the precise span. The beacons can be treated as buttons or links to the physical world around you. Beacons are used by apps to incite events and call-to-actions, by allowing the users to interact with physical or digital things, like discounts, door locks, simple notifications, or automation systems.

• Gaming Industry Wearable Apps

Wearables have benefited the gaming industry immensely. By looking at the popularity of Pokémon GO, it can be stated that the gaming apps that integrate the real world with the virtual world is going to get a huge demand in the years to come and the wearable apps will be playing their part. The increase in the gaming industry is observed at a rate of about three to five percent every year.

• Wearables & IoT

The IoT technology is being combined with the wearable devices to a great extent which results in the improvement of the safety measures in industrial sectors including mining, manufacturing, transport, and oil and gas. The wearable gadgets, such as the Apple Watch, and some other smart devices by other companies, such as Google, Samsung, Jawbone, Adidas, Fitbit, Motorola, etc., will drive the market for the IoT.

• Wearable App For Healthcare Industry

The wearable devices for healthcare can track heart rate, sleeping behavior, respiration, and a lot of other things that humans exhibit that can be monitored. This information can help medical professionals to see a better picture of what is really going on when self-report may be quite unreliable, especially in cases where cause and effect are not immediately visible. Some of the examples of such products are Fitbit, FuelBand, and Vivofit.

These are the trends that can be followed while developing wearable devices app. There are many companies that have started developing such apps in the very innovative way and are taking technology to another level. One such company for wearable devices app development is OpenXcell, that has a dedicated team of developers, who builds apps for Wearable Devices and IOT.

Top 5 Alluring Mobile UX Design Trends For 2018

Fundamentally, mobile user experience (UX) design, refers to the design of positive experiences during the use of mobile devices and applications running on such devices. Mobile UX design focuses strongly on discoverability and efficiency. The mobile users who are engaged with their devices at the critical moments and only for short period of time should be offered with personalized, efficient and enjoyable experience. Such experiences can make the users stay on your app for a longer period of time.

Everything gets changed and updated quickly in the mobile app universe, which keeps developers and mobile app designers on their toes. The new challenge for the designers is UX designs, though it is not the new concept, to keep it in trend needs a lot of efforts.

Here are the latest trends of mobile UX designs for the designers to look forward in 2018:

• In-App Gestures Paired With Animation

The launch of iPhone X brought up new challenges for the designers. Due to the lack of a physical button, most of the interactions with devices are now gesture-based. This made the designers pay more attention towards gestures. Now more animations are observed in most of the applications to keep the user interested and engaged with the application.

• Emotional Experiences

More emotional intelligence has integrated into the mobile experience in 2018. This year it is not all about animated effects that are shown to users at the completion of the action. The era of command string interface also used emoticons to make people understand what we feel. But the era of mobile devices has taken the use of emoticons to another level. The latest technologies have brought face recognition to provide more relevant reactions. One of such technology is Animoji by iPhone X.

• Advanced Personalization

As mobile devices travel with the users, the apps installed on the devices can use location data to provide content which might be relevant to user’s current location. For example, Starbucks app, it has already utilized this property to provide special offers for users. This apps prompts a message on user’s phone about the discount offers when the user is near any Starbucks outlet.

• Augmented Reality

It is much easier to create AR experience. There is a huge number of AR-based apps available on the market today. AR is also used for entertainment purpose. The best example of it is Pokemon Go, it was a great instance of how AR experience can be used for entertainment. Another familiar example is the filters that we use in apps like Snapchat and Instagram, apps like these provide the more engaging user experience.

• User Journey Simplification

A linear design experience is the UX concept with a specific beginning, middle, and end that will allow users to complete one action with each step. It is a good flow for users because it allows the user to estimate how much time is required to complete a task. One such example is the process of ordering cab in Uber, which gives you the track of the driver’s route.

Conclusion

These are the top 5 mobile UX design trends, there are various other strategies besides these that work in providing the ultimate UX experience. The mobile app designers at OpenXcell is a leading mobile app development company that provides latest and most user-friendly UX designs for the applications to make them popular amongst the users.

Trends To Follow For Android And iOS Applications In 2018

With the ever-growing surge of mobile applications, the development of an app has become a tough game today. It is crucial to come up with an app that gets noticed within a tremendous number of diversifying apps. Whether you are developing an Android app or an iOS app, making it a trendy one is now a must. The application development trends keep on changing, which makes app developers to be in the constant growth of awareness and well informed about all the latest trends.

Here is the list of some common development trends for iOS and Android apps in 2018:

• Cloud Computing

The mobile applications that are developed using cloud computing deliver better reliability, speed, performance, and protection. With all these benefits backing the mobile cloud computing, a constant growth is observed in the development of the mobile apps that support this functionality. It becomes easier for the apps to store data and process heavy tasks in mobile, with the use of cloud computing. The mobile apps and mobile devices can communicate in a much better way and can ensure maximum security to the users, with a secure hand on data collection, storage, and analysis.

• Wearable apps

The discrete connected wearable devices have transformed the technical market altogether. The wearable apps are more useful for accessing and managing data. This makes it easy to use the wearable devices, without involving any further complications. There are innumerable app development companies who have already started taking these features too seriously and thus are trying to come up with the advanced app using this feature. One of the reasons that have encouraged the app development industry to come up with the something advance and unique, is the positive response to the current wearable apps.

• Augmented Reality

Augmented reality has marked its beginning in the mobile apps last year. Majority of the app developers are viewing the involvement of augmented reality as a secure way for developing user-friendly and more creative apps.

Now we have two rock-solid platforms for the development of augmented reality apps for mobile devices after Apple launching ARKit and Google’s ARCore. With most marketers seeing AR as a way to provide a compelling user experience, as the result of it we will soon be seeing a lot of creative AR applications.

• Internet Of Things

IoT is the technology that has helped us to come closer to our own world. It makes use of the sensor technology for connecting the various devices in a compact manner so as to enable the automation, analysis and controlling of the device.

IoT is on a boom and that has made many app developers look for ways to successfully implement the technology in the mobile apps. A huge number of IoT devices already rely on mobile devices to syndicate data, especially in case of consumer IoT. With the immense growth in overall uses of IoT, we will see more mobile apps meant for management of these devices.

• Instant Apps

Instant apps have completely taken over the app industry and have helped the app industry to attract more users. These apps are based on the technique that the users can use and access the app before actually downloading the app. This process can help the user to actually understand if the app is useful for them or not. Some of the examples of such apps are Buzzfeed, Periscope, Viki, etc.

Development of apps has always been on the top of the trend, especially the applications with some unique and advanced features. Above are the trends that all the app development companies are aiming at for developing innovative apps for both iOS and Android in 2018.

Top 6 Blogging Apps For iPhone 2017

Blogging is not about writing on different genres. It’s about building a strong connection between a writer and a reader. Earlier, a writer used to carry a pen and a notepad so that he can pen his thoughts and share it online for others to read.

Today, with the evolution in technology, these handy resources are replaced by blogging apps. Top iPhone app development companies worldwide have build commendable blogging apps that have changed the world of writers.

Brace yourself, writers… Unveiling 6 fantastic iPhone blogging apps.

1. iBlogger: it is a top-rated and highly recommended app for you. Not a free app. It costs $10. It supports WordPress, Blogger, Express Engine and many more popular blogging platforms where you love to publish. Besides this, it also provides features required to write a perfect blog for the audience.
2. BlogPress: It is an another paid app for you. Available in the iTunes stores at a sales price of $2.99. It provides stupefying features like uploading files, image editing, schedule publishing, tracking location, sharing on social media forms and various others. It also supports major blogging platforms making the publishing task easy.
3. Adobe Express:  Not a writing app. It is a mini adobe Photoshop version wherein you can create and edit the images at your fingertips. It provides a feature of uploading an image regardless of their location and extension. You can also create a collage of your choice or can opt for automatic collage creation.
4. Weebly: A well-known blogging platform wherein you publish often. It’s mobile version is quite user-friendly and interactive. It provides you to customise your mobile site your own way using responsive themes. It also helps in monitoring the traction time-to-time basis along with the features to write awesome blogs.
5. Blogo: It’s a blog editing tool designed for iOS 9 version and above. It provides a wide space to write blogs on the major platforms like WordPress, Medium, Blogger. Plus, it also provides the feature to share it on different social media channels or promote it through email marketing. We can conclude it by saying “One stop shop for writing amazing blogs.” It’s a freemium app. One more interesting thing about this app- it has bagged the “Apple Best App 2016”| App Store title.
6. Page: Not a writing app but editing app. It enhances the blog by checking the grammar and sentence formation issues. It is a product of Ginger Software which you trust the most. You have the space to check each spelling, correct each improper sentence and make it easy to read for readers. It is a paid app costing $3.99.

Summing Up

Writing is not an easy task. It needs a lot of creativity in order the grab the users’ attention. The above apps are exclusively designed considering a writer’s viewpoint.

OpenXcell is one of the renowned iPhone app development companies providing unique solution for every business requirement. Wherewithal, if you have an app idea that is beneficial for writers like you, drop in your requirements at sales@openxcell.com or call us at 1-(888)-777-4269.

Top Mobile Technologies that Reconsider Your Marketing

Marketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.

This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.

Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.

You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.

Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.

Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.

Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.

Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.

Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.

This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.

To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.

Summing Up

The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.

The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.

The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.

 

Turning Raw Ideas into a Profitable Business

Shaping raw ideas into a finished product is a real challenge. Just knowing the idea is not enough, it is important to dive deep into the edge of it. There are various questions that strike the team during the round table.

Ideation is the first phase and the most vital one as it helps the analysts to visualize the concept of the product and define the requirements. This, in turn, helps the designer to decide the app flow and design the prototype.

The mobile app development companies in Texas opts proactive approach to finding the appropriate solution to the business problems. During this phase, the designers, the developers, project manager, ensure to pull out as much information as possible from the client that is useful in understanding the concept.

Conceptualization is the base of the developing process as it involves long discussions and brainstorming that helps in finalizing the idea which the team needs to start working on. Laying a strong base is very important. It helps developers and designers to implement the perfect solution that meets the needs of the business.

Sitting at the round table discussing ideas, screening the existing problems and challenges, identifying the stakeholders and connecting with them embraces the idea.
The information converged is analyzed by the analyst team and the salient features of the app are then defined.

Brainstorming is a creative process that aims to perfect product idea. This involves lengthy discussions, mail chains, and various app references which is difficult to track. Therefore, in order to streamline these processes at one place, the companies use tools like JIRA, BaseCamp, Slack, etc… and connect clients. These tools are not only useful in discussion but also keeps the record of tasks done and undone.

Usually, in order to turn raw idea into a profitable one requires a lot of hard work. The analyst team along with the UI/UX designers draws a rough sketch that includes all the technical specifications for the application. Further, the team scrutinizes each and every use-case defined while planning the application design.
However, the foundation should be strong only then the implementation will show the anticipated outcome.

Discussing on idea is a repetitive task. New things keep on hitting until the completion of the development process which needs to managed and sorted out. Hence, consultative approach becomes a must.

Various app development companies in Texas follow this step-by-step approach helping startups, and businesses to overcome their challenges and increase their productivity 2X without much ado.