UI matters. If your app offers a sleek, intuitive and simple UI, it will automatically click with users.
If the UI is confusing or complicated, users will leave immediately. Not only that, they won’t mind bad-mouthing your app and pendown negative reviews at the app store.
Just like in the case of a website where the overall aesthetics matter. According to a study, 88% of consumers don’t return to a site if the website offers bad experience.
So I repeat, UI is crucial, even if the app boasts of good value proposition. An app offering great value proposition but an annoying UI, would definitely witness high deletion rates.
There are five fundamental tactics to keep in mind while developing an app.
#1. Personas: In other words, think off some fictional characters to determine what will drive them to use your app. The closer the fictional characters are to your real target audience the better. If possible, undertake a research; it could be surveys and interviews, to create your personas. This will help you build an accurate user persona.
#2. Make-belief scenarios: Think of different scenarios on how the user will act. The scenarios will act as perfect guide posts to help you design an almost perfect UI.
#3. Know-how maps: Here you need to work out all possible situations from a single interaction standpoint. You need to focus on each step that user is most likely to take. This will help you have better insights about emotions and circumstances that surround each step.
#4. Use common UI patterns: For this you need to check out popular interfaces and study their patterns. This will make users comfortable. Agreed, it could give your app a copied-versioned look. Avoid this by layering your app with your own creativity.
#5. Use signifiers accurately: For instance, you know that an underlined text would lead the user to new pages. So use signifiers correctly so that users don’t have to think what each UI exactly offers.
In case your app is already available in the market you could use the following tactics to ensure greater user retention
• Use analytic tools: If you already released your app, use analytics tools such as Flurry and Mixpanel to help you understand how users interact with the app thereby helping you identify the problems that otherwise wouldn’t come to your attention.
• Use MyCrowd: If you are short on time and budget to conduct surveys, you can rely on tools like MyCrowd, to get real user data on app’s usability.
• Use feedback and response time: Feedback by the mobile app development company helps users know whether or not the task has been completed. You could use a simple beep, if coming up with a modal window is too much a trouble for you. Whatever the case may be, ensure that your feedback is friendly, human and timely. For more on this you can check out timing guidelines by Nielsen Norman Group.
A good UI not only makes your app appear good. It also ensures that your app is highly intuitive so much so that users won’t mind opening it again and again, and also share it with their friends and family. Not to mention leave positive reviews at the Play Store or App Store.