Build a better mousetrap and the world will be at your door, it is said. Not if it is built in a jungle. Not if you don’t tell people that you have a better mousetrap and definitely not if your users are using your carefully built ‘better’ mousetrap incorrectly. If they are not satisfied they will get rid of it after one try. User experience matters a great deal. To ensure that your users have a great experience with your product and become your long term customers, you need to ensure that you onboard your users correctly. Teach them to use your product the right way. User onboarding is all about the journey you take the user on, once he buys your product and is ready to start using your product. You have to convince the user that your product will add promised value to his life if he uses the product the right way. And then, the onus is on you to make sure that it does.at…
Today, we are so much addicted to smartphones that business, banking, shopping, food ordering, socializing, doctor’s appointment, everything seems just a click away. How many of you agree? Most of us would agree…
Earlier, we had to travel miles to shop, banking, socialize, friends meet, business work and spent almost half a day leaving the routine work in mid. And now! Our lives have become so smooth, carefree and quick as if we have transferred all important works to this handy device.
Have we ever thought of such evolution? Truly speaking not! The way, the technology has evolved our lives, we cannot predict the future.
Looking at this change, huge companies have made mobile applications a medium to connect and interact with millions of users. But are we aware of the time and cost invested in developing these apps? No?
Fret not! Here is the list of most popular apps we use daily along with the development time and cost.
KFC, or the Kentucky Fried Chicken – the American fast food restaurant chain specializing in fried Chicken can now be found globally in every big and small city. Its expansion was based on the premise that if a much loved product from US of A is taken to another country, it could get the same amount of love from the citizens of a new country. And KFC turned out to be a winner –everywhere. Sometimes you do need to add the local flavour- the local spices to international dishes to localize them and to make them more popular. In Japan, KFC had to include new items like smoked chicken, yogurt, fish and chips in its menu. Mashed potatoes were replaced with French fries. The coleslaw was less sweeter than the US version to suit the Japanese palate. That is how globalization works. Let’s say the app you developed is pretty popular in your country. There is no reason why you should not try to get more users for your app from different countries. Your app – if it has the potential, deserves to go global and local. How do we do that? Let’s discuss.
Mobile continues to rapidly gain the space in eCommerce. This year, mobile traffic volume outpaced desktop. However, the scenario is not the same for conversion rate. According to the smart insight report, desktop wins the game and records 67% of eCommerce online sales in the year 2016 which is down compared to the sales in the year 2015.
Marketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.
This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.
Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.
You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.
Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.
Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.
Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.
Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.
Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.
This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.
To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.
The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.
The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.
The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.
Cloud technology, generally referred as Cloud Computing is the delivery of computing services over the internet. These services could be related to a software, storage, database, networks, servers, analytics and more.
According to IDC, the worldwide spending on public cloud computing will increase from $67 Billion in 2015 to $162 Billion in 2020. The use of clouds has revolutionised the way we live and conduct our businesses. Let’s look at some ways Clouds have made our lives easier and better.
Blogging ain’t about writing on latest trends or current affairs, it’s about building an emotional connection with the readers. No matter what topic we pick, no matter what we write, what matters is the words that connect us with our audience.
We bloggers scribble, prattle, erase and again start with a fresh, smoking hot cup of tea, thinking about the topic trying to pen whatever springs up in the mind.
How wonderful is to write? To carry a pen and a notepad everywhere isn’t possible. There should be a handy device that keeps us enthusiast and allows us to ink our thoughts whenever and wherever we are.
Eureka! Eureka! I found remarkable blogging apps where we can pen down our creative ideas that constantly flows in and out and let our followers discover what’s interesting in the tidbit?
Keeping all of that in mind, what if I told you, you can market your app on Facebook for less than 5$.
Shaping raw ideas into a finished product is a real challenge. Just knowing the idea is not enough, it is important to dive deep into the edge of it. There are various questions that strike the team during the round table.
Ideation is the first phase and the most vital one as it helps the analysts to visualize the concept of the product and define the requirements. This, in turn, helps the designer to decide the app flow and design the prototype.
The mobile app development companies in Texas opts proactive approach to finding the appropriate solution to the business problems. During this phase, the designers, the developers, project manager, ensure to pull out as much information as possible from the client that is useful in understanding the concept.
Conceptualization is the base of the developing process as it involves long discussions and brainstorming that helps in finalizing the idea which the team needs to start working on. Laying a strong base is very important. It helps developers and designers to implement the perfect solution that meets the needs of the business.
Sitting at the round table discussing ideas, screening the existing problems and challenges, identifying the stakeholders and connecting with them embraces the idea.
The information converged is analyzed by the analyst team and the salient features of the app are then defined.
Brainstorming is a creative process that aims to perfect product idea. This involves lengthy discussions, mail chains, and various app references which is difficult to track. Therefore, in order to streamline these processes at one place, the companies use tools like JIRA, BaseCamp, Slack, etc… and connect clients. These tools are not only useful in discussion but also keeps the record of tasks done and undone.
Usually, in order to turn raw idea into a profitable one requires a lot of hard work. The analyst team along with the UI/UX designers draws a rough sketch that includes all the technical specifications for the application. Further, the team scrutinizes each and every use-case defined while planning the application design.
However, the foundation should be strong only then the implementation will show the anticipated outcome.
Discussing on idea is a repetitive task. New things keep on hitting until the completion of the development process which needs to managed and sorted out. Hence, consultative approach becomes a must.
Various app development companies in Texas follow this step-by-step approach helping startups, and businesses to overcome their challenges and increase their productivity 2X without much ado.
Google Play store keeps evolving to cater to Android users in the best way possible at all times. Android powers 2 billion devices around the world. Such a huge install base means a big number of users buying into Android media stores embedding into App ecosystem. That is a huge market. For app publishers and app developers it is important to know everything that goes on in the Google Play world. The changes in interface, rules and policies affect everyone and so it is best to stay updated and prepared for the changes in Google Play ecosystem. Let’s find out what’s been brewing lately.