It is a very familiar scenario. You want to stay competitive and agile, you want your company to be able to quickly react to the changes that happen around you but your systems and applications which were once “cutting-edge” slowly turn into monolithic legacy applications. You have spent years and decades testing and building those systems and applications and they serve you well. You cannot get rid of them and start from scratch. Your attempts at agile development and delivery flounder. Your application becomes too large for a developer to fully understand. Fixing bugs and implementation of new features becomes difficult, risky and time consuming. So what do you do? How do you adopt the latest lean development practices without the risk and cost of re-platforming? You go for Microservices which are based on serverless architecture.
Having trouble scaling up your application or software? Or is it bugs, that’s bugging your users all the time? Or is it the server cost that’s making you lose your…
Microservices is the new style of application development based on Serverless Architecture. Read more.
You can read the first part of this blog here.
4] Guest Posts
This is really popular – Guest Posting. It helps build your reputation as an authority in your field, in addition to gaining backlinks for SEO purposes.
However, if traffic is what you are looking at then you need to focus on guest posting for higher DA sites. This takes some work. But then, the rewards are pretty good in terms of high traffic and all.
5] Blog posts
Blog about different topics about your app. Agreed, getting traffic to your new blog won’t be that easy, however, the fact is blogging is proven medium to attract more traffic. So make sure to work both on your blog and the app at the same time.
Also, interviewing influencers for your blog will get you more traffic. Plus, invite other people to guest blog on your blog. More than anything else come up with very well thought off essays and opinion pieces that could make your blog stand out.
Podcasts are the new pink. You could leverage Podcasts in two ways. One, you could either host a podcasts or you could make the most of already popular podcast.
Given that there are good number of podcasts in the app marketing niche, so if your app is unique enough and is of great quality, it would get featured on podcasts somehow.
2017 is the year of visuals and videos. So your app marketing activities would be incomplete if you don’t come up with an enticing video for your app. And moreover it goes without saying, you could plan to upload videos on both the app stores. For more details you could check out here. You could also work on Facebook ad videos, and most importantly, videos for your app landing page and website. And before I forget, come up with an engaging YouTube video as well. Why? It’s because YouTube is second biggest search engine in the world after Google. So getting your video up on You Tube is sure to get to you more downloads.
8] Search engines
If you are looking at long term traffic for your app, start with search engine optimization first. SEO will help your app to be found on Google, Bing and Yahoo searches easily and thereby helping you attract qualified visitors.
But then, things won’t happen overnight. SEO is a long-term process and your app won’t be able to see traffic for at least a few months. And if the competition is fierce, it might even take some years.
9] Get Talking With Influencers
Scan Twitter and Facebook feed to nail down influencers who would be interested in your topic. These influencers would already be having a large number of social media followers. If you are able to befriend them, nothing like it.
Even if you are able to make friends with even one of these influencers your website and app will see thousands of visitors in a matter of few hours.
The above mentioned strategies are just tip of the iceberg. In other words, these are just basic strategies that every app owner has to undertake. So research more on various other strategies to get your the desired attention.
App reviews make or break apps. In the current system the stars that your app users rate you with while providing the feedback, decide the fate of your app. While developing an app, patience is the key. Do not hurry. Do not upload an unstable app which has not been put through the paces. If you do, and if it crashes after users download it, users will bury it in the app stores mercilessly with bad reviews in no time.
There are over 3 million apps crowding the app stores today. And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.
Only a handful of apps could be recognized as stud apps. And these include:
And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.
So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.
Some of the app marketing strategies you could think you could adopt are discussed below:
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
8. Search engines
9. Network with influencers
So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.
While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.
So make sure that people review your app at the app store. Now, how do you ensure that people review your app?
Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once. For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.
2] Social Content
Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.
Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.
Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.
3] App Store Optimization
Just like search engine optimization, optimizing for the app store is very important.
How do you do that?
Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.
You also need to build backlinks to the app store to ensure Google searches lead users to the app stores
Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.
Read more in the next part.
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