What Exactly Is Intelligence Supply Chain? And How Blockchain Can Bring A Difference In It?

Blockchain Supply Chain Final

Fundamentally, the use cases of blockchain technology for supply chains are typically associated with traditional commerce that is using a distributed ledger to secure and expedite the sequence of resources, material, and processes that can distribute and produce services for consumption. But when we talk about intelligence production and promulgation it is commonly assumed as collecting information on military, law enforcement, or political value. This is a supply chain process and all its assets are communal with the decision makers that later takes the form of information about entities of interest.

In this column let’s have a look at how blockchain technology for these non-traditional intelligence supply chains provides an immune, distributed ledger of intelligence information. This information of intelligence supply chain comes with instantaneous access to a trust-worthy, common, verifiable source of intermix intelligence. This piece of information is a complete derivation to the civilian law enforcement officials, intelligence analysts, and military force commanders.

Why Blockchain For Intelligence Supply Chain?

  • The blockchain technology traces the provenance and refinement of intelligence assets during the whole lifecycle and across the intelligence supply chain.
  • It provides the accurate, tamper-proof current-state and origin of each entity, place, thing, and their relationships, from the stage of creation to removal in an immutable and shared intelligence asset ledger.

The Problem With Intelligence Supply Chain

  • A continuous identification and assessment of collected intelligence data in disparate pieces,  map by intelligence collecting, processing, evaluation and dissemination (PED).
  • This new piece of information is akin to unknown and known entities of interest in an attempt of developing, maintaining, and providing the accurate and complete understanding of it to the decision-makers.
  • Still, the intelligence products and its related source data are generally disintegrated, incomplete, and even antagonistic. Therefore, this makes it tough for the decision-makers to know how reliable any piece of information is.
  • The analysis at the initial stage is typically performed on a per-sensor basis rather than on holistic-entity basis, fusion, entity updating, assessment and leaving the hard job of all-source correlation to later stages of the intelligence supply chain.
  • Distinctive systems, people, and processes work on the data, by storing their independent products (findings) and results in different systems and by relying on wide enterprise search solutions and meta-tagging to find the incoherent information when the need appears.
  • As there is no single, authoritative origin for the collected findings of these intermix intelligence entity assets, it becomes difficult for the decision-makers to trust and take appropriate decisions on time.

What Solution Can Blockchain Supply Chain Bring To This Problem?

  • A blockchain intelligence supply chain provides system support with a secure, trusted, shared ledger to the intelligence users and their decision-support systems, by providing the most current known state of an entity as well as its history.
  • Any sort of intelligence-based updates proposed to entities in this common ledger requires authorization and general agreement within applicable and authorized intelligence network. This is before to writing the agreed upon updated information to the append-only unchangeable ledger.
  • As soon as it is in the ledger, it instantly becomes available for consumption by existing analytic and decision-support systems.
  • The best part of the public-key cryptographic infrastructure (PKI) and blockchain technology is that it ensures that each ledger transaction is encrypted, cryptographically chained, and signed to all preceding transactions to provide privacy, accountability, immutability, the un-frame ability for protecting from being accused of doing something that you didn’t do.
  • Smart contracts and authorization policies ciphered in signed, encrypted programming language and applied by each authorizing supply chain member before committing any updates to the ledger certainly define and implement intelligence community verification and validation business policies to each projected entity update transaction or business.
  • Each and every member of the intelligence supply chain has their own local detail of the ledger for speedy accessibility.
  • All signed ledger updates are independently applied and synchronized across each node in the intelligence supply chain using an automated consensus mechanism to ensure every member has a consistent view in almost real time.
  • The finely-grained security controls ensure that intelligence-data users and intelligence supply chain members can only see the information.


Blockchain technology provides most trustworthy intelligence with a permanent and transparent record of all entity-related intelligence findings. It provides easier access to a single source of truth. Blockchain gives agitable justification for intelligence-based decisions. Therefore, blockchain-based intelligence supply chain is much better and more secure. Blockchain development companies like OpenXcell provides the finest services for blockchain supply chain. The team of expert blockchain developers of OpenXcell deals with all the requirements for creating a transparent supply chain process with a clean distribution of data by developing a distributed ledger for your supply chain.


How Can Blockchain Technology Create A New Scope For Digital Identities?

Digital Identifiers Using Blockchain Technology

We all leave our impression on the digital platform whenever we do business on the internet. The more we use the digital platforms, the more we leave digital traces behind us. The internet discloses users personal and financial data when they use financial transaction services such as Paypal, credit card processors, direct banking, Google Wallet, Apple Pay, Amazon Pay, Square, Stripe, Venmo, and cryptocurrencies. There are more than 1 billion people worldwide that face identity challenges.

Personal details of people like their birthdates and home addresses have always been accessible through a quick Google search and it is something we have no control over. Nowadays the dark web turns up the information many of us still hold precious such as social security numbers, bank accounts, health insurance details, and whatever else a criminal may desire. Majority of us don’t read the small print or too deep technical assessments before sharing our information online.

With the evolution of blockchain technology and blockchain development services, the word privacy may regain its meaning. Blockchain technology has the ability to control information and avoid duplication. This means that the idea that individuals can control their personal data no matter where they are, could be a reality for the first time.

The End Of Identity Theft

  • Self-sovereign identity is a great idea as it can put an end to many issues that impact consumer privacy.
  • To manage identities by using a blockchain ledger can make it extremely difficult for fraudsters to wreak havoc without leaving an obvious digital trail.
  • Each and every block in the blockchain is made upon its predecessor, and this cryptographic nature of the blocks make it hard to alter information stored in the existing blocks.
  • This system averts nasty actions by data keepers.
  • The blockchain technology eventually makes identity theft more difficult to execute.

Decentralized Identifiers(DiDs) Based On Blockchain

  • An unchangeable record of blockchain ledger is what allows individuals to take charge of all the information that is within their identity.
  • Every individual can regain complete control of their data with the help of blockchain-based Decentralized Identifier.
  • These identifiers are basically a secret URL stored on a blockchain ledger.
  • Generally, when you sign up for a new app, typically you will have to share your name, email address, and other basic information. With the use of DiDs, this process becomes faster and secure.
  • Decentralized Identifiers empower individuals to swiftly update their personal details.
  • The services that are using your Decentralized Identifiers automatically have the updated information. This process is much better than enabling misinformation run free.

Benefits Of Blockchain For Digital Identity Management

  • The blockchain technology has an astounding capacity to transfer the online identity management.
  • A great amount of user’s personal data like their name, age, address, financial and social records, are put together for creating an online profile.
  • All these information gets adds up to our online profile, on which we have no control. The people who control these data of yours can share it with third-party companies. That is the reason why cyber crimes and frauds scare us.
  • Blockchain technology has the ability to track where is our data stored or where it is used. The data stored in a decentralized manner has a clear history of transactions which is visible to the people connected to a peer to peer network.
  • The consumer that is using blockchain gets better privacy protection and they can take control of their own data.
  • For businesses, blockchain helps to minimize risks and cost of data breach.


The use of blockchain technology for the password and identity verification status is gradually increased at tackling vulnerabilities. The blockchain is showing a new path that can deliver significantly less risk alongside far greater upside. Nowadays each and every industry is adopting this technology, as it provides high security and is robust by nature. There are blockchain development companies like OpenXcell that is all ready to help each and every industry by developing blockchain-based systems for them. OpenXcell has an excellent team of skilled blockchain developers, that can develop and design all the services ranging from simple to advanced blockchain architecture to meet your business specifications.

How Can You Improve Supply Chain Management Using Blockchain Technology?

Supply Chain Management Using Blockchain Technology

Nowadays, there are many new technologies that are presenting promising opportunities for improvement across the supply chain. One of them is blockchain technology. This technology has the potential to improve supply chain traceability and transparency as well as reduce administrative costs.

The process supply chain conducted by the organizations has become complicated. There are too many go-betweens. The blockchain is the best answer to these issues. The blockchain is the best solution when it comes to exchanges or agreements. Fundamentally, blockchain technology is a mechanism used by businesses worldwide to implement powerful solutions to problems for commerce. This technology has proven to be the most profitable in the financial domain, but also at the sharper end of the stick in logistics and supply chain management.

Blockchain: Backbone Of Supply Chain Digitization

  • The blockchain technology is scalable, it allows any number of members to integrate into the blockchain without losing data.
  • It is independent of legacy systems and adjacent.
  • Any sort of data or information recorded once in a block is unchangeable.
  • The distributed-storage feature of blockchain makes cyberattacks very difficult.
  • Every member along the chain holds a complete copy of the data, by defining specific access rights.
  • The retailers can limit the data that customers may access about the product to stop them letting view the irrelevant information.
  • The vast amount of consistent data that is available, is a powerful base for advanced analytics, like machine learning-based forecasting.
  • This type of shared database means less administrative work, which improves efficiency and lowers transaction costs.
  • This is the reason that blockchain is said to be the backbone of digital supply chains.

Globe Trade And Supply Chain

  • A supply chain blockchain could increase trust, predictability, and transparency by allowing users to track where a shipment is.
  • Blockchain being an immutable ledger store the changes in ownership of goods into the ledger permanently and instantaneously.
  • The professionals of the supply chain can use blockchain technology to gather and use tracking data in dynamic new ways.
  • Quick agreement of transactions could also reduce friction in commercial financing, which underlies global trade by applying blockchain technology.

Effects Of Blockchain Technology Over Supply Chain

Blockchain technology allows more transparency and security for tracking all the types of transactions for the supply chain. Whenever the product changes hands, the transaction remains in the permanent history of a product, from its manufacturing to its sales. This process could help dramatically in reducing time delays, human errors, and added costs that plague transactions today.

There are some supply chains that are already using this technology. The expert blockchain developers say that this can become a worldwide supply chain operating system in coming future. Here are the ways this technology could improve the following tasks:

  • Recording the quantity and transfer of assets.
  • Tracking change order, purchase orders, shipment notifications, and receipts.
  • Verifying certifications or certain properties of physical products.
  • Associating physical goods with barcodes, serial numbers, digital tags etc.
  • Sharing information about assembly, manufacturing process, maintenance of products with suppliers and vendors, and delivery.

Potential Benefits Of Using Blockchain For Supply Chain Management

  • Increase traceability of material supply chain.
  • Lower losses from counterfeit market trading.
  • Improve compliance and visibility over outsourced contract manufacturing.
  • Reduce administrative costs and paperwork.
  • Improve public trust and credibility of data shared.
  • Engage stakeholders.

Blockchain has the ability to facilitate real-time growth in world trade. If you are one of those organizations who has a strong desire to have a competitive advantage from your supply chain, then you can approach blockchain development companies like OpenXcell, that has experts who are all set to help you deal with all the requirements for creating a transparent supply chain process with clean dissemination of data by developing a distributed ledger for your supply chain.

Why Is Solidity The Best Programming Language For Smart Contracts And Blockchain Development?


Blockchain technology has fascinated the tech enthusiasts around the world with its potential to disrupt and replace established systems of transacting assets and data. Fundamentally, Blockchain is a decentralized digital public ledger of transactions, yet secure due to a distributed verification network of miners, who approve transactions using diverse high-performing machines. The blockchain technology is creating plenty of new opportunities for programmers and developers to create varied apps.

There are a handful of programming languages that can help you create Ethereum based apps for blockchain and smart contracts. Traditional programming languages like C++, Java, and Python can be used for it. Besides these languages, Simplicity and Solidity are new and more specific programming languages to blockchain app and smart contract. But from all these languages described, Solidity is the most used and preferred languages by blockchain developers. So let’s take a closer look at solidity programming languages for development of Ethereum based blockchain apps & smart contracts and know that why it is the best of all.

  • Introduction To Solidity

Solidity is a contract-oriented, high-level language for achieving smart contracts. The language, Solidity is developed by Gavin Wood, Yoichi Hirai, Christian Reitwiessner, and Alex Beregszaszi, to enable writing smart contracts on blockchain platforms. Solidity was influenced by JavaScript, C++, and Python. It is designed to target the Ethereum Virtual Machine (EVM). A large number of programming concepts of other languages are used by Solidity. For example, it has functions, classes, arithmetic operations, string manipulation, variables, and many more. This high-level language facilitates the developers to write apps that enforce self-enforcing business logic that represents in smart contracts and keeps an authoritative record of transactions. Solidity is statically typed, it supports libraries, inheritance, and complex user-defined types.

  • Solidity Blockchain Basics

  1. Solidity is mainly used for smart contracts, by making it closely related to blockchain technology.
  2. Fundamentally, blockchain is nothing but a global transactional shared database. For this transactions must be created, which needs to be approved by other members of the network.
  3. In blockchain, transaction means the changes applied to a database. These transactions are always signed cryptographically by the creator of it.

  • Relation Between Solidity And Smart Contracts

  1. Ethereum smart contracts are written by using solidity, which provides a great number of ways for allowing contracts to interrelate with other contracts.
  2. Smart contracts can be used in various forms. From the functioning to creating and diminishing of the contracts.
  3. There are a number of use cases for this aptitude.

  • Solidity By Example

Solidity helps in creating contracts for voting, crowdfunding, blind auctions, multi-signature wallets and many more.

1. Voting

  1. This example of the smart contract is quite complex but showcases a lot of solidity features.
  2. This solidity contract is about voting, as the main problem of electronic voting is to assign voting rights to the correct persons and to avoid manipulation.
  3. The sole idea of the script is that a contract is created for each ballot and providing a short name for every option.
  4. The goal of the voting contract is to make vote counting automatic and transparent.

2. Simple Open Auction

  1. It is a basic simple auction contract where everyone can send their bids during a bidding period.
  2. The sole idea of this auction is that during a set period of time, people can send their bids.
  3. If the highest bid is raised, the previously highest bidder gets his money back.
  4. When the bidding period ends, the contract has to be called manually for the beneficiary to receive his money.

3. Blind Auction

  1. The open auction is extended to a blind auction. The benefit of a blind auction is that there is no time pressure towards the end of the bidding period.
  2. In blind auction contract, once the bidding period is over, the bids have to be revealed.
  3. The blind auction contract has to deal with the challenge of combining auction binding and blind.

  • Advantages Of Smart Contracts Written Using Solidity

  1. It provides accuracy and transparency.
  2. The solidity contracts provide speed, efficiency, and security.
  3. It is environment-friendly.
  4. These contracts record essential details in each transaction.

By looking at all these things, it is proved that Solidity is by far the best language when it comes to creating a smart contract and blockchain development apps. Blockchain development companies like OpenXcell develops smart contracts for clients using solidity. These contracts are made for industries like insurance, healthcare, real estate, and banking.

Top 3 Whiteboard Animation Applications For Remote Meetings

Whiteboard Animation Applications

Whiteboard animation videos have been used in many walks of life such as for learning online to teach languages, for the public communication of academic scholarship, for undertaking remote meetings, for advertisements and for many more things. Whiteboards are the most popular tools to help people collaborate to keep track of what’s being discussed during brainstorming sessions, work on projects, and communicate complicated ideas.

The concept of a whiteboard is mostly used in conducting lively meetings with remote attendees. Whiteboard animation apps provide you a real-time collaboration with everyone. Here is the brief explanation of the top 3 whiteboard animation applications for conducting remote meetings:

LiveBoard is the perfect cross-platform whiteboard solution with rich and free and features. LiveBoard is one of the best whiteboard apps for tutoring online or for providing more interactive experience for classroom teaching. In addition to this, LiveBoard also provides meeting organizers with the ability to collaborate with an unlimited number of team members, this app also allows users to save and access an unlimited number of boards in a searchable gallery. The saved boards can be shared at any time via social media and email. LiveBoard also provides features such as instant messaging, cloud storage, and searchable archive.

RealtimeBoard is built to improve remote team collaboration, it allows remote participants to join in whiteboard sessions as if they were in the same room. The organizers of the meeting can create a whiteboard and share it with meeting attendees via a link. As everyone joins the board, all the participants of the board can see changes as it happens and can know who made the changes, which is because of the unique collaborator cursors. Users who purchase a premium account or a team can also launch and participate in whiteboard sessions via screen sharing facility. The integration of RealtimeBoard with cloud storage services, G-suite, product development and graphic design tools are created to simplify and accelerate users collaboration.

ExplainEverything is a cross-platform app and is boasting four out of five stars from its 4.2 million users. It is an easy-to-use, interactive whiteboard that enables you to animate, annotate, and narrate documents, drawings, and images. It provides import and export facility from almost anything and from almost anywhere, to its users. This real-time whiteboard app is originally designed for educators. ExplainEverything has a simple and intuitive user interface, and it also has the ability to foster collaboration in real-time between multiple users in the business world, as well. Organizers send a unique code that is generated by the app, to invite remote attendees to participate in collaboration sessions. This app is one of the best and most recommended apps by the mobile app developers.

These whiteboard animation apps are engaging and make it easy for the user to understand the topics they are learning or discussing in the meetings. Besides all these facilities of online teaching and remote meetings, the concept of whiteboard animations has become an essential element of digital marketing strategies. If any organization needs to work on complicated projects, they are likely to use new whiteboard animation apps, for marketing their product and educating users about the same. There are many mobile app development companies that develop customized whiteboard animation apps, one such company is OpenXcell. The team of application developers from OpenXcell Technolabs knows what companies need in a whiteboard and they give attention to the company’s needs to build a customized whiteboard animation application for them.

9 Leading Instant Messaging And Chat Apps For 2018


Instant messaging is a real-time, text-based communication similar to chat. This concept has taken over the SMS and MMS. Instant messaging started with apps like AOL Instant Messenger, years ago and has emerged into an excess of options that all work really well. This evolution has definitely kicked up a gap over the last few years. The growth in the usage of such apps has resulted in the expansion of mobile app development. Nowadays, you can find varied types of instant messaging apps in the much different domains.

Let’s go through the leading instant messaging apps from various domains:

1. Gamer’s Messaging Apps: Interacting with a group of people you may or may not know while playing games online, expands the fun of gaming and adds a social component. The two most preferred messaging apps by gamers are Discord and TeamSpeak 3.

—> Discord

  • Discord is a new app by gamers for gamers.

  • It comes with a remarkable list of features that cover everything that VoIP services offer.
  • It is completely free.
  • The features of Discord include in-game overlay, encryption, multiple channels, direct messaging, and smart push notification.

—> TeamSpeak 3

  • TeamSpeak 3 has been at the top of the list of VoIP tools for online gaming because of its service and voice quality.
  • It is available for both Android and iOS platform.

2. Social Media Messaging Apps: The IM apps are more popular than ever as they provide security, add social networking features, and fulfills the demand for texting services and free mobile calling. The most famous social media messaging apps are Facebook Messenger, Whatsapp, BlackBerry Messenger(BBM), Line, WeChat and many more.

—> Facebook Messenger

  • It is one of the most popular messenger apps.
  • Facebook Messenger provides features like stickers, chat heads, send & receive money, chat with bots, secret conversations, media sharing and many more.

—> Whatsapp

  • Whatsapp is dominating the world of social media messaging apps with its cross-platform feature.
  • It is mainly designed for cell phone users to send text messages and make calls over the internet without any charges.
  • It allows users to send videos & pictures instantly, sends docs, and voice notes.
  • Video calling feature is also supported by Whatsapp.

3. Video Calling & Messaging Apps: It makes communication easier and personal for the users. These apps use efficient compression algorithms, together with high-speed internet connectivity and make face-to-face interaction easy for the users. The most used and popular video calling apps are Google Duo and Skype.

—> Google Duo

  • The highlighting feature of Google Duo is the simplicity of the interface the brings video calling to the forefront.
  • It includes a “Knock Knock” feature, which provides a live preview of the caller before you receive the call.

—> Skype

  • Skype is a cross-platform app that has its native apps on most platforms which even includes PC.
  • It allows you to make video calls to a group of up to 25 people.

4. Team Chatting Apps For Organisations: Team chat apps help in organizing team conversations about multiple topics, speed up with bots, search through your company archives to see if a question has already been answered, and integrations that bring applications into your chats. Here are the two most preferred team chat apps by the majority of the organizations.

—> Slack

  • Slack was launched in mid-2013 by the team that built Flickr.
  • It is a real-time messaging app with features like team channels, direct messages, audio & video conferencing, screen sharing, mobile integration and many more.

—> ChatWork

  • ChatWork is a social networking app for businesses and organizations.
  • It comes up with features such as assignment management, collaborative workspace, video conferencing, email notifications & reminders, real-time data, SSL security and many more.

—> Workhive

  • Designed by OpenXcell, Workhive is a cross-platform business messaging app.
  • It helps in collaborating with teams within and outside the organizations to undertake work in an organized style.
  • Workhive gives the facility to centralize all your files.

These are the different types of instant messaging apps from varied domains. The instant messaging apps are secure and personalized and enable faster mode of communication. The expansion of such apps has been noticed from last few years and this has motivated the app developers in establishing more of such apps.

3 Elite Cross-Platform Mobile App Development Tools

Cross-Platform Mobile App Development Tools

The perception of having cross-platform mobile apps is booming in the industry with the increase in the mobile app development. New applications and use cases are coming out each passing day. It isn’t just the use cases that are increasing but also the tools accessible for developers to develop these apps. In the past, we had no other choice but to code an app from the scratch for each platform. But the present situation is different, now we can utilize cross-platform mobile app development tools that provide the same functionality as that of native apps. Besides developing an app from scratch, these tools can also be used to port an application from one platform to another.

Here is the brief description of the top 3 cross-platform mobile app development tools:

  • Appcelerator

Appcelerator is a cross-platform development tool that performs functionalities from developing to deployment to testing of the mobile app. In addition to that, Appcelerator also utilizes JavaScript programming as an inclusive code mechanism. The code here indicates that this same code can be utilized to create applications for various platforms like Android, iOS, and Blackberry. Nowadays, the developers having deep expertise in JS is the best choice for the application development companies.

This tool offers a schema-less database, Arrow DB, that allows you to deploy data models with zero setup efforts. Appcelerator also offers pre-built integration with Salesforce, MS Azure, MongoDB, Box, MS SQL, and many more.

  • React Native

It is an open-source cross-platform mobile app development tool from Facebook. React Native utilizes JavaScript as its base language. Once an application is coded, you can port your application to both Android and iOS using the same base code. The main functionality that helps React Native to stand apart is that even though it is a cross-platform tool the apps built on this platform will have the same look and feel of a native application. React Native is a developing framework that offers high initial velocity and enables quick prototyping.

  • Sencha Ext JS

Sencha’s ExtJS is a tool that is fairly like React Native in terms of functionality. The key factor that discriminates both is the use of Ext JS framework for development. It provides a visual app builder for HTML5, with the reusability of custom components. The distribution to stores like Google Play and Apple Store is managed by the native app packager. As it utilizes HTML5 for development, you can test and run your app on both the browsers as well as mobile apps. Sencha Ext Js is also suitable for different cross-platform mobile development tools like Adobe PhoneGap for developing highly functional apps.


Above are the top 3 tools that provide cross-platform app development facility. It provides the app creation and porting facility on various platforms like Apple, Blackberry and Android. The mobile applications that are supported on different platforms, increase its revenue by 3 times. If you are looking to port your mobile app from one platform to another, the team of developers from OpenXcell can be your best choice, as they have an experience of 8 years and they provide the best mobile app porting services in the industry.

Top 5 Successful Strategies For Mobile App Marketing

Mobile App Marketing Strategies For 2018

With the epidemic growth in mobile app usage and downloads, app marketing has become an ever-expanding challenge. Mobile app development must be unique and should stand out from all the currently working apps. Creation of a rare and uncommon app itself is a tough task to do. Forming a strategy for marketing the apps is another troublesome work to carry out. If you really want to stand out in the market, having legitimate app marketing strategies is a must.

Here are some of the best app marketing strategies that can provide unstoppable growth to your mobile apps:

  • Creation of Rich Push Notification

Basically, the rich push notifications include text, as well as images, video, and sound. Push notifications are great for prompting immediate interaction and engaging users that are not currently active in your app. On an average 24% of users abandon an app after one use. Therefore if push notifications are installed 65% of customers are more likely to return to an app within 30 days. This is the reason that rich push notifications can not only increase user engagement but also long-term user retention.

  • Implementation Of Smart ASO

It has become increasingly important to have a comprehensive app store optimization (ASO) strategy in order to compete and convert downloads, especially when there are 180 billion cumulative app downloads. Some of the smart tactics for that are:

  1. Creating Backlinks
  2. Combination of ASO and SEO strategy
  3. Formation of title and its relatable subtitles
  • Select Your Targets Carefully

Before developing an application, the primary and most basic thing to keep in mind is to create an app that targets certain kind of audiences. Every app needs to be placed in a certain target zone. One should be very selective about what users to target. While targeting the audience things such as their location, age, gender, likes, and dislikes should be analyzed thoroughly.

  • Create Viral Video Content

Humans are visual creatures, which is the sole reason why videos are the most popular form of content today. For an effective way to market an app, creating a video on YouTube is the most popular concept. The promo video for your application should be short and to the point, it should focus only on your app’s best features and provide a strong call to action. To get the confirmation that the video will be able to convey everything about your application, mute your video. If it still makes sense, it’s well prepared.

  • Reach To Your Audience With Social Networks

Social media is the most powerful platform for marketing your product. It can help you to reach your potential customers more easily. The social networks such as Twitter and Facebook provide you an access to important data about users’ interests, hobbies, and so on. Such information about your targeted users can help businesses to generate advertisements that can grab the attention of your audience.

Above are the strategies or tactics that can be used for marketing the mobile apps constructed by the team of mobile app developers. To get a proper strategy for your mobile app, you can approach OpenXcell. It provides app strategy service, where the team of business analysts figures out the opportunities and challenges with your business idea and helps in building successful app strategy.

5 Finest Trends In Wearable Application Technology Of 2018

Trends In Wearable Apps Technology 2018

Ever since mobile devices overtook computers in online usage, the world began to see how different the digital marketplace might look in the near future. Majority of the companies began to shift their focus from desktops to mobile, with some taking it a step further and producing wearable gadgets that continue to change the way we think about technology. The immense growth in the usage of wearable devices results in the increase of the mobile application that supports and connects the wearable devices with the mobile devices. The wearable applications have already become one of the trends to cause digital disruption in 2018.

Here are some of the latest trends in wearable apps, that one needs to know before developing an app for the wearable devices:

  • App Interactivity

The wearable applications should add more non-visual interactive tools. For example, the wearable app developers can use vibrations and voice control as their input source.

These apps provide wonderful features to the users. Once such example is the smartwatch that can be used to draft emails, messages and so much more just by voice commands. The vibration in your wearable devices will guide you for the right turns while you are driving. The gigantic popularity of Siri amidst iPhone users speaks lengths about users’ comfort level with voice-driven apps.

  • Wearables For Beacon Technology

iBeacon is the concept of the Bluetooth-based beacon by Apple and it allows the Bluetooth devices to publicize the data within the precise span. The beacons can be treated as buttons or links to the physical world around you. Beacons are used by apps to incite events and call-to-actions, by allowing the users to interact with physical or digital things, like discounts, door locks, simple notifications, or automation systems.

  • Gaming Industry Wearable Apps

Wearables have benefited the gaming industry immensely. By looking at the popularity of Pokémon GO, it can be stated that the gaming apps that integrate the real world with the virtual world is going to get a huge demand in the years to come and the wearable apps will be playing their part. The increase in the gaming industry is observed at a rate of about three to five percent every year.

  • Wearables & IoT

The IoT technology is being combined with the wearable devices to a great extent which results in the improvement of the safety measures in industrial sectors including mining, manufacturing, transport, and oil and gas. The wearable gadgets, such as the Apple Watch, and some other smart devices by other companies, such as Google, Samsung, Jawbone, Adidas, Fitbit, Motorola, etc., will drive the market for the IoT.

  • Wearable App For Healthcare Industry

The wearable devices for healthcare can track heart rate, sleeping behavior, respiration, and a lot of other things that humans exhibit that can be monitored. This information can help medical professionals to see a better picture of what is really going on when self-report may be quite unreliable, especially in cases where cause and effect are not immediately visible. Some of the examples of such products are Fitbit, FuelBand, and Vivofit.

These are the trends that can be followed while developing wearable devices app. There are many companies that have started developing such apps in the very innovative way and are taking technology to another level. One such company for wearable devices app development is OpenXcell, that has a dedicated team of developers, who builds apps for Wearable Devices and IOT.

Top 5 Alluring Mobile UX Design Trends For 2018

Mobile UX Design Trends For 2018

Fundamentally, mobile user experience (UX) design, refers to the design of positive experiences during the use of mobile devices and applications running on such devices. Mobile UX design focuses strongly on discoverability and efficiency. The mobile users who are engaged with their devices at the critical moments and only for short period of time should be offered with personalized, efficient and enjoyable experience. Such experiences can make the users stay on your app for a longer period of time.

Everything gets changed and updated quickly in the mobile app universe, which keeps developers and mobile app designers on their toes. The new challenge for the designers is UX designs, though it is not the new concept, to keep it in trend needs a lot of efforts.

Here are the latest trends of mobile UX designs for the designers to look forward in 2018:

  • In-App Gestures Paired With Animation

The launch of iPhone X brought up new challenges for the designers. Due to the lack of a physical button, most of the interactions with devices are now gesture-based. This made the designers pay more attention towards gestures. Now more animations are observed in most of the applications to keep the user interested and engaged with the application.

  • Emotional Experiences

More emotional intelligence has integrated into the mobile experience in 2018. This year it is not all about animated effects that are shown to users at the completion of the action. The era of command string interface also used emoticons to make people understand what we feel. But the era of mobile devices has taken the use of emoticons to another level. The latest technologies have brought face recognition to provide more relevant reactions. One of such technology is Animoji by iPhone X.

  • Advanced Personalization

As mobile devices travel with the users, the apps installed on the devices can use location data to provide content which might be relevant to user’s current location. For example, Starbucks app, it has already utilized this property to provide special offers for users. This apps prompts a message on user’s phone about the discount offers when the user is near any Starbucks outlet.

  • Augmented Reality

It is much easier to create AR experience. There is a huge number of AR-based apps available on the market today. AR is also used for entertainment purpose. The best example of it is Pokemon Go, it was a great instance of how AR experience can be used for entertainment. Another familiar example is the filters that we use in apps like Snapchat and Instagram, apps like these provide the more engaging user experience.

  • User Journey Simplification

A linear design experience is the UX concept with a specific beginning, middle, and end that will allow users to complete one action with each step. It is a good flow for users because it allows the user to estimate how much time is required to complete a task. One such example is the process of ordering cab in Uber, which gives you the track of the driver’s route.


These are the top 5 mobile UX design trends, there are various other strategies besides these that work in providing the ultimate UX experience. The mobile app designers at OpenXcell is a leading mobile app development company that provides latest and most user-friendly UX designs for the applications to make them popular amongst the users.