5 Fundamental UI Tactics To Keep Your App Users Alive and Active

5-fundamental-ui-tactics-to-keep-your-app-users-alive-and-activeUI matters. If your app offers a sleek, intuitive and simple UI, it will automatically click with users.

If the UI is confusing or complicated, users will leave immediately. Not only that, they won’t mind bad-mouthing your app and pendown negative reviews at the app store.

Just like in the case of a website where the overall aesthetics matter. According to a study, 88% of consumers don’t return to a site if the website offers bad experience.

So I repeat, UI is crucial, even if the app boasts of good value proposition. An app offering great value proposition but an annoying UI, would definitely witness high deletion rates.

There are five fundamental tactics to keep in mind while developing an app.

#1. Personas: In other words, think off some fictional characters to determine what will drive them to use your app. The closer the fictional characters are to your real target audience the better. If possible, undertake a research; it could be surveys and interviews, to create your personas. This will help you build an accurate user persona.

#2. Make-belief scenarios: Think of different scenarios on how the user will act.  The scenarios will act as perfect guide posts to help you design an almost perfect UI.

#3. Know-how maps: Here you need to work out all possible situations from a single interaction standpoint. You need to focus on each step that user is most likely to take. This will help you have better insights about emotions and circumstances that surround each step.

#4. Use common UI patterns:  For this you need to check out popular interfaces and study their patterns. This will make users comfortable. Agreed, it could give your app a copied-versioned look. Avoid this by layering your app with your own creativity.

#5. Use signifiers accurately: For instance, you know that an underlined text would lead the user to new pages. So use signifiers correctly so that users don’t have to think what each UI exactly offers.

In case your app is already available in the market you could use the following tactics to ensure greater user retention

• Use analytic tools: If you already released your app, use analytics tools such as Flurry and Mixpanel to help you understand how users interact with the app thereby helping you identify the problems that otherwise wouldn’t come to your attention.

• Use MyCrowd: If you are short on time and budget to conduct surveys, you can rely on tools like MyCrowd, to get real user data on app’s usability.

• Use feedback and response time: Feedback by the mobile app development company helps users know whether or not the task has been completed. You could use a simple beep, if coming up with a modal window is too much a trouble for you. Whatever the case may be, ensure that your feedback is friendly, human and timely. For more on this you can check out timing guidelines by Nielsen Norman Group.

Bottomline:

A good UI not only makes your app appear good. It also ensures that your app is highly intuitive so much so that users won’t mind opening it again and again, and also share it with their friends and family. Not to mention leave positive reviews at the Play Store or App Store.

5 Types of Location Tracking Apps You Can Use

5-types-of-location-tracking-apps-you-can-useIdeas run the world. Someone years ago  felt the need of location tracking apps and now you can find different kinds of location tracking apps in the Google Play and Apple’s App Store. Many Mobile App Development Companies located across the globe have invested their time and energies in developing useful location tracking apps. All these apps work on Geo-location API on the concepts of Geo-fencing and tracking of time. What are the different kinds of location tracking apps? Let’s find out about a few.

#Apps to track Your Kids

There are several location tracking apps in the market that help you keep a track of your kids even when they are away at schools or in parks. Apps track the kids on the basis of the signals emitted. Either the child carries a GPS tracker with him or has a smartphone with him. Parents who are always worried about the well being of their kids once they are out of their sights can use such apps.

#Apps to Track Your Employees

There are apps that can help you see what your employees are working on. Some apps can help you track time. You will know when they are goofing or when they went out of office campus. You can monitor which project of theirs takes how much time and if your employees are managing their time well.

#Apps to Track Your Car

Parking remains a perennial problem, whether you are out for a movie, a dinner or a concert. You try and find a parking spot and proceed for your movie or concert. When you come back, you are in for some really anxious moments. You are somehow unable to find your car from the rows and rows of cars parked there. There are apps that geo mark the location of your car on the map and when you access them can take you to your car.

#Apps to Locate Your Devices

You are at a vacation and you come back to your hotel room to find your iPad missing. What do you do? You search the room. You complain to the hotel desk as soon as you can. But you know you can start a bit of sleuthing on your own. How? By checking on your smartphone, the apps that have the location of all your devices; you had the foresight to install the device tracking apps in advance to secure your devices.

#Apps to Locate your Friends

Generally most of the time during the day, we are away from home – on the move. How do you then keep a track of your close friends? How do you then find out where they are?  You would love to get together if they are close by but how do you locate them without messaging them? Use apps that are designed to do this. Simple. Yes, there are apps that can display the location of your dear friends all the time. They enable you to stay connected so that if on a Friday night you are all in the same neighbourhood, you can all come together and grab a beer.

We at Openxcell, have several of such location tracking apps in our portfolio. You can check out apps like G.P.Us Friend and Come Get Me which are based on the principle of location tracking. We have expert teams of developers who can build the kind of app you want – based on your idea. They are experienced, skilled and know the right technologies.  So do not hesitate. If you want more information about app development you can call our sales teams who would be glad to help you out.

Live smart With Home Automation Apps

live-smart-with-home-automation-appsInnovation spans every nook and corner and to make your home spaces comfortable and convenient, mobile apps are delivering new automated facilities which lets you to personalize and simply plan and control several things remotely right from your mobile phones. Smart home is one of the promising areas in the Internet of Things.

Latest innovations in Smart Home Spaces are enabling us to interact better with technology and devices to make our life at home more simple and convenient. Mobile apps are designed to act as a hub to not only control but also keep you informed. Earlier products like Televisions, Vacuum cleaner etc were designed to be in compliance with apps, but today we see several products are designed considering IoT. The growth of Smart Home Automation systems market is attributed to several factors such as expanding IoT market, efficiently embedding mobile Apps and solutions and large number of companies expanding their product capabilities to include the facility of home monitoring from anywhere in real-time.

What’s latest?

Smart mirror

Mirror mirror on the wall, what’s the news today???? Mirrors are not just to check your looks, they can be more productive. Apps are here to help this happen. Interactive experiences are built right on to your mirror. A simple mirror can be your latest notification hub. While you admire your looks, you can get the latest news, access social media, weather updates, upcoming calendar events, time and much more. The concept is straight out of sci-fi movies. Several companies have already started establishing their name in smart mirror market. To name a few are Lavie by Lenovo, Panasonic’s virtual image. Even Google’s top engineer Max Braun has come up with the same concept along with voice search interface.

Smart Furniture

Apps can now control your furniture too!!! Yes, this is the new fad where apps are designed to deliver truly individual experience at the click of a button. These apps are connected with specific company’s products and can be used to individually control seats of the sofa, the reclining positions etc. So, if you feel like having a foot-rest while watching your favourite TV program or would like to extend your seat depth, you can do that at the press of a button. Apps like these are designed to be intelligent to save several seating positions of sofa, cocoon chairs and other associated furniture. Aladin Sofa Control App is one such app.

Smart security

Apps can now help you watch your home and detect sound and movement 24/7 from anywhere in the world all real-time.  Nest, Logitech, Netatmo are few companies who have already explored this market and have launched their sets of security cameras that are associated with apps. These apps when downloaded can alert the owner when it detects motion, smoke or any conspicuous sound. These products are smart enough to recognize family members (works on the feed). Few of these apps can give a small recap video clipping of the entire movement that happened in a day. Smart eh!!!

Smart Electronics

Smart electronics include products that enable its users to control home appliances remotely in real-time. Whether you are at home or not, it does not matter; you can still operate your appliances through apps. Just say, schedule, check and protect all your electronic appliances via apps. Belkin’s WeMo is one such app that helps you control your lights, appliances etc with just a click.

These are the few picks. Many more are there in the home automation front which will help us live smarter.

To Wrap

B2B spending on IoT technologies, Mobile Apps and solutions will reach $267B by 2020, according to a latest report. As far as Smart home area is concerned, products are designed to include the ability to be in compliant with apps that can help in remote monitoring and management. More and more customers are getting familiarized with the facility of integrating with products in real-time remotely.  Mobile App Development Companies are working on cloud apps. To smartly connect to these apps, big players like Google, Apple have come up with voice assistants that can help you in connecting with these apps. So, go ahead to give your commands, tasks and instructions to integrate various services; remotely monitor and manage your home, security, temperature, lighting, media and many more with just few smart home automation apps. You just have to download apps that enable access to systems at home. Moreover, digital assistance like Google Home, Apple Home, Amazon Echo, and Sony Experia Agent are all rising to play their role to connect you with these apps and control everything smartly. Many less things to worry about now for you…. Time to live smart….

5 Questions You Must Ask Your Mobile App Developer

5-questions-you-must-ask-your-mobile-app-developerOnce you decide to have an app for your business, you start scouting for good mobile app developers. You read reviews of app development companies, you go through their work portfolios and try to gather as much information as possible. You cannot let fancy presentations alone sway you. Before finalising the partner for app development however it would be prudent to ask them a few questions. Once you know the answers you would be better informed to make a decision regarding the app developer you want to choose for the development of your app.

So what are those questions you must ask? Let’s go through them one-by-one.

#1 Can you share details of 3 of your best apps?

Answer to this question can tell you a lot about the company. The apps the company submits as best work need not be super successful ones in the market but they will give you an idea about the development capability of the team. The app should be easy to use. Jumpy UX and UI should be considered warning signals.  The logo, the color palette, icons used, navigation etc. will give you fair idea about the designing and development team.

#2 Is the development team that will work on my app in-house?

Some mobile app development companies outsource the complete app development work or a part of it. When the work is outsourced you do not have ways and means to monitor the progress and really know what is going on with your app. A project always goes through a few roadblocks and a few corrections while in development. It is better to keep everyone in the loop. With a team that is not in-house things can get complicated.

#3 What will be the communication procedure during the development?

Depending on your convenience you can tell the app development company details on how you would like to be communicated. If you are an email person or you prefer getting on with the team on Skype – you need to set the standard procedure of communication beforehand. Decide the day, date and the time you can be contacted at – it is important to discuss this in case you live in different time zones. You can set guidelines for resolving conflicts too. Line of communication should be clear. The team should be able to incorporate feedback as a part of the process.

#4 What will be the after launch app maintenance policy?

The job doesn’t get over with the app launch. In fact the journey of users starts after the app launch. Make sure you and the app developers reach a clear understanding about the journey of the app, which would invariably include updates, post launch.

#5 Will you transfer the codes, files and documents to me after the project is completed? How?

You would be paying the app development company for the project. You own the source codes, the related files, databases, web systems and documents. A good mobile app development company should have no problem in handing it all over to you – should you ever want it, once the project gets over.

These are some questions you can ask the app developers before finalising on the one you are most comfortable with. Do not hesitate to add more questions if you have doubt regarding any aspect of app development. Good partnerships are built on good open communication. Hope you find the right app development partner for developing your app. Good luck!

Three Major Approaches of Mobile App Development

three-major-approaches-of-mobile-app-developmentMobile App Development currently includes three major approaches –Mobile Web Apps, Native mobile apps and Hybrid mobile apps. Well, if you are confused to formulate your mobile app development strategy and wondering which approach would best suit your business, then, all you have to do is to take time to understand the purpose of your app. This homework will help you to decide on the approach. Venturing into this business without truly understanding the purpose will create problems.

Residing on a web server, Mobile web apps run both on mobile browser and HTML rendering components. Native apps are developed using mobile device platform specific software development kit (SDK). Hybrid apps use cross-platform tools. Built with HTML5 and JavaScript, the approach uses both browser interfaces and native components. It takes most of the good features from both mobile web and native.

Forrester’s 2016 report titled, “Native, Web, And Cross-Platform Mobile Apps All Have Their Place,” highlights on four key questions that one can ask when faced with choosing a mobile app dev approach. The questions are; who will be using the mobile app? Why do they need a mobile app? When and how will they use the app? What technologies best meet the needs of the app and its would-be users? Forrester says these four questions can help in deciding on the approach that best for a specific mobile app development project.

Apart from the above mentioned questions, have a look on few apps developed based on specific mobile app development approaches.  These apps are successful because they were developed considering few factors that contributed to deciding or formulating on the approach. Appropriate assessment enables to choose the right one.

To help clear your confusion you can go through the following chart which specifies the advantages and disadvantages of each of these approaches.

11

Examples

Examples of Native Apps: Facebook, Twitter, Whatsapp
Examples of Hybrid Apps: Evernote, App Store, Gmail for Mobile in HTML5, Uber
Examples of Mobile Web Apps: mFacebook.com, mTwitter.com,

To Wrap

As we move towards a hundred percent mobility phase, the functionality and value of mobile apps has greater role to decide its acceptance and stay. Making and breaking the success of your app depends on the purpose of the app and the way it is approached. The above mentioned development options have its own purpose to deliver. It reflects the way you would want to deliver experience to your customers via your app. Whether it is hybrid or native, before you start building the idea, analyse and understand the weakness, threats and opportunities that lie with each strategy. Keep your strategies ready. Once this is ready, you will take less than five minutes to decide on the approach. Final say is use the approach that best fits your business.

Making a mobile app can be the best decision that you can make in 2017 to enhance your business income and client numbers. OpenXcell has been specializing in developing mobile applications on different platforms in view of its client require. Based on the target users, objective, and the budgeted investment for developing and maintaining an app, OpenXcell can help you choose the right approach.