In 2017, customer experience stands as the top priority for everyone. Be a customer-driven company. Adopt customer driven design and development.
You can read the first part of this blog here.
4] Guest Posts
This is really popular – Guest Posting. It helps build your reputation as an authority in your field, in addition to gaining backlinks for SEO purposes.
However, if traffic is what you are looking at then you need to focus on guest posting for higher DA sites. This takes some work. But then, the rewards are pretty good in terms of high traffic and all.
5] Blog posts
Blog about different topics about your app. Agreed, getting traffic to your new blog won’t be that easy, however, the fact is blogging is proven medium to attract more traffic. So make sure to work both on your blog and the app at the same time.
Also, interviewing influencers for your blog will get you more traffic. Plus, invite other people to guest blog on your blog. More than anything else come up with very well thought off essays and opinion pieces that could make your blog stand out.
Podcasts are the new pink. You could leverage Podcasts in two ways. One, you could either host a podcasts or you could make the most of already popular podcast.
Given that there are good number of podcasts in the app marketing niche, so if your app is unique enough and is of great quality, it would get featured on podcasts somehow.
2017 is the year of visuals and videos. So your app marketing activities would be incomplete if you don’t come up with an enticing video for your app. And moreover it goes without saying, you could plan to upload videos on both the app stores. For more details you could check out here. You could also work on Facebook ad videos, and most importantly, videos for your app landing page and website. And before I forget, come up with an engaging YouTube video as well. Why? It’s because YouTube is second biggest search engine in the world after Google. So getting your video up on You Tube is sure to get to you more downloads.
8] Search engines
If you are looking at long term traffic for your app, start with search engine optimization first. SEO will help your app to be found on Google, Bing and Yahoo searches easily and thereby helping you attract qualified visitors.
But then, things won’t happen overnight. SEO is a long-term process and your app won’t be able to see traffic for at least a few months. And if the competition is fierce, it might even take some years.
9] Get Talking With Influencers
Scan Twitter and Facebook feed to nail down influencers who would be interested in your topic. These influencers would already be having a large number of social media followers. If you are able to befriend them, nothing like it.
Even if you are able to make friends with even one of these influencers your website and app will see thousands of visitors in a matter of few hours.
The above mentioned strategies are just tip of the iceberg. In other words, these are just basic strategies that every app owner has to undertake. So research more on various other strategies to get your the desired attention.
App reviews make or break apps. In the current system the stars that your app users rate you with while providing the feedback, decide the fate of your app. While developing an app, patience is the key. Do not hurry. Do not upload an unstable app which has not been put through the paces. If you do, and if it crashes after users download it, users will bury it in the app stores mercilessly with bad reviews in no time.
There are over 3 million apps crowding the app stores today. And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.
Only a handful of apps could be recognized as stud apps. And these include:
And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.
So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.
Some of the app marketing strategies you could think you could adopt are discussed below:
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
8. Search engines
9. Network with influencers
So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.
While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.
So make sure that people review your app at the app store. Now, how do you ensure that people review your app?
Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once. For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.
2] Social Content
Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.
Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.
Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.
3] App Store Optimization
Just like search engine optimization, optimizing for the app store is very important.
How do you do that?
Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.
You also need to build backlinks to the app store to ensure Google searches lead users to the app stores
Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.
Read more in the next part.
The world remains glued to the smart phones and the apps and we here ensure that you always are in the know. We search for important bits and bytes…
UI matters. If your app offers a sleek, intuitive and simple UI, it will automatically click with users.
If the UI is confusing or complicated, users will leave immediately. Not only that, they won’t mind bad-mouthing your app and pendown negative reviews at the app store.
Just like in the case of a website where the overall aesthetics matter. According to a study, 88% of consumers don’t return to a site if the website offers bad experience.
So I repeat, UI is crucial, even if the app boasts of good value proposition. An app offering great value proposition but an annoying UI, would definitely witness high deletion rates.
There are five fundamental tactics to keep in mind while developing an app.
#1. Personas: In other words, think off some fictional characters to determine what will drive them to use your app. The closer the fictional characters are to your real target audience the better. If possible, undertake a research; it could be surveys and interviews, to create your personas. This will help you build an accurate user persona.
#2. Make-belief scenarios: Think of different scenarios on how the user will act. The scenarios will act as perfect guide posts to help you design an almost perfect UI.
#3. Know-how maps: Here you need to work out all possible situations from a single interaction standpoint. You need to focus on each step that user is most likely to take. This will help you have better insights about emotions and circumstances that surround each step.
#4. Use common UI patterns: For this you need to check out popular interfaces and study their patterns. This will make users comfortable. Agreed, it could give your app a copied-versioned look. Avoid this by layering your app with your own creativity.
#5. Use signifiers accurately: For instance, you know that an underlined text would lead the user to new pages. So use signifiers correctly so that users don’t have to think what each UI exactly offers.
In case your app is already available in the market you could use the following tactics to ensure greater user retention
• Use analytic tools: If you already released your app, use analytics tools such as Flurry and Mixpanel to help you understand how users interact with the app thereby helping you identify the problems that otherwise wouldn’t come to your attention.
• Use MyCrowd: If you are short on time and budget to conduct surveys, you can rely on tools like MyCrowd, to get real user data on app’s usability.
• Use feedback and response time: Feedback by the mobile app development company helps users know whether or not the task has been completed. You could use a simple beep, if coming up with a modal window is too much a trouble for you. Whatever the case may be, ensure that your feedback is friendly, human and timely. For more on this you can check out timing guidelines by Nielsen Norman Group.
A good UI not only makes your app appear good. It also ensures that your app is highly intuitive so much so that users won’t mind opening it again and again, and also share it with their friends and family. Not to mention leave positive reviews at the Play Store or App Store.
Ideas run the world. Someone years ago felt the need of location tracking apps and now you can find different kinds of location tracking apps in the Google Play and Apple’s App Store. Many Mobile App Development Companies located across the globe have invested their time and energies in developing useful location tracking apps. All these apps work on Geo-location API on the concepts of Geo-fencing and tracking of time. What are the different kinds of location tracking apps? Let’s find out about a few.
#Apps to track Your Kids
There are several location tracking apps in the market that help you keep a track of your kids even when they are away at schools or in parks. Apps track the kids on the basis of the signals emitted. Either the child carries a GPS tracker with him or has a smartphone with him. Parents who are always worried about the well being of their kids once they are out of their sights can use such apps.
#Apps to Track Your Employees
There are apps that can help you see what your employees are working on. Some apps can help you track time. You will know when they are goofing or when they went out of office campus. You can monitor which project of theirs takes how much time and if your employees are managing their time well.
#Apps to Track Your Car
Parking remains a perennial problem, whether you are out for a movie, a dinner or a concert. You try and find a parking spot and proceed for your movie or concert. When you come back, you are in for some really anxious moments. You are somehow unable to find your car from the rows and rows of cars parked there. There are apps that geo mark the location of your car on the map and when you access them can take you to your car.
#Apps to Locate Your Devices
You are at a vacation and you come back to your hotel room to find your iPad missing. What do you do? You search the room. You complain to the hotel desk as soon as you can. But you know you can start a bit of sleuthing on your own. How? By checking on your smartphone, the apps that have the location of all your devices; you had the foresight to install the device tracking apps in advance to secure your devices.
#Apps to Locate your Friends
Generally most of the time during the day, we are away from home – on the move. How do you then keep a track of your close friends? How do you then find out where they are? You would love to get together if they are close by but how do you locate them without messaging them? Use apps that are designed to do this. Simple. Yes, there are apps that can display the location of your dear friends all the time. They enable you to stay connected so that if on a Friday night you are all in the same neighbourhood, you can all come together and grab a beer.
We at Openxcell, have several of such location tracking apps in our portfolio. You can check out apps like G.P.Us Friend and Come Get Me which are based on the principle of location tracking. We have expert teams of developers who can build the kind of app you want – based on your idea. They are experienced, skilled and know the right technologies. So do not hesitate. If you want more information about app development you can call our sales teams who would be glad to help you out.
According to Transparency Market Research, the global SaaS market is expected to expand at a CAGR of 27.9% during the period between 2015 and 2022. The overall market is projected…
Innovation spans every nook and corner and to make your home spaces comfortable and convenient, mobile apps are delivering new automated facilities which lets you to personalize and simply plan and control several things remotely right from your mobile phones. Smart home is one of the promising areas in the Internet of Things.
Latest innovations in Smart Home Spaces are enabling us to interact better with technology and devices to make our life at home more simple and convenient. Mobile apps are designed to act as a hub to not only control but also keep you informed. Earlier products like Televisions, Vacuum cleaner etc were designed to be in compliance with apps, but today we see several products are designed considering IoT. The growth of Smart Home Automation systems market is attributed to several factors such as expanding IoT market, efficiently embedding mobile Apps and solutions and large number of companies expanding their product capabilities to include the facility of home monitoring from anywhere in real-time.
Mirror mirror on the wall, what’s the news today???? Mirrors are not just to check your looks, they can be more productive. Apps are here to help this happen. Interactive experiences are built right on to your mirror. A simple mirror can be your latest notification hub. While you admire your looks, you can get the latest news, access social media, weather updates, upcoming calendar events, time and much more. The concept is straight out of sci-fi movies. Several companies have already started establishing their name in smart mirror market. To name a few are Lavie by Lenovo, Panasonic’s virtual image. Even Google’s top engineer Max Braun has come up with the same concept along with voice search interface.
Apps can now control your furniture too!!! Yes, this is the new fad where apps are designed to deliver truly individual experience at the click of a button. These apps are connected with specific company’s products and can be used to individually control seats of the sofa, the reclining positions etc. So, if you feel like having a foot-rest while watching your favourite TV program or would like to extend your seat depth, you can do that at the press of a button. Apps like these are designed to be intelligent to save several seating positions of sofa, cocoon chairs and other associated furniture. Aladin Sofa Control App is one such app.
Apps can now help you watch your home and detect sound and movement 24/7 from anywhere in the world all real-time. Nest, Logitech, Netatmo are few companies who have already explored this market and have launched their sets of security cameras that are associated with apps. These apps when downloaded can alert the owner when it detects motion, smoke or any conspicuous sound. These products are smart enough to recognize family members (works on the feed). Few of these apps can give a small recap video clipping of the entire movement that happened in a day. Smart eh!!!
Smart electronics include products that enable its users to control home appliances remotely in real-time. Whether you are at home or not, it does not matter; you can still operate your appliances through apps. Just say, schedule, check and protect all your electronic appliances via apps. Belkin’s WeMo is one such app that helps you control your lights, appliances etc with just a click.
These are the few picks. Many more are there in the home automation front which will help us live smarter.
B2B spending on IoT technologies, Mobile Apps and solutions will reach $267B by 2020, according to a latest report. As far as Smart home area is concerned, products are designed to include the ability to be in compliant with apps that can help in remote monitoring and management. More and more customers are getting familiarized with the facility of integrating with products in real-time remotely. Mobile App Development Companies are working on cloud apps. To smartly connect to these apps, big players like Google, Apple have come up with voice assistants that can help you in connecting with these apps. So, go ahead to give your commands, tasks and instructions to integrate various services; remotely monitor and manage your home, security, temperature, lighting, media and many more with just few smart home automation apps. You just have to download apps that enable access to systems at home. Moreover, digital assistance like Google Home, Apple Home, Amazon Echo, and Sony Experia Agent are all rising to play their role to connect you with these apps and control everything smartly. Many less things to worry about now for you…. Time to live smart….