Make your App A Brand With These Useful Tips

The desktop and computer days have gone. These are replaced with pocket-sized devices which are easy to access and use. Smartphones have changed the game of businesses and increased the significance of mobile apps. Considering only America, Pew Research Center records that smartphones are ubiquitous among the people and roughly 77% of them owe it.

California has a huge app economy as many startups are opting the app route to expand their businesses. Wherewithal, various mobile app development companies in California are helping startups achieve their goals and success in the business world. But the question here is, how to make an app a brand that creates a boom in the app market?

As we know, a brand represents a company’s products and services. And, with the immense use of smartphones, the startups and enterprises have opted mobile as a brahmastra to entice users to use their services. Therefore, the above asked question is feasible.

Here is the solution to the question.

1. Clear Vision: This point defines clients’ goal. Before starting the discussion you should be clear with what you are selling to the audience.

Once the vision and mission are clear, it becomes easy to explain it further. This brings out fresh and innovative ideas for implementation and pre development research becomes easy.

With the millions of apps rolling in the market, it is impossible to come up with new concepts. But yes, one thing is possible. The USP. No business uses the same approach. For instance; Airbnb has a number of clones but most of the users have this app installed only in their smartphones. The reason is simple. Its unique selling point and the information it provides to the users.

2. Logo, A Must: How logo helps in branding? Logo is a graphical symbol that promotes business services. And, branding is a practice to create a unique presence of the company in the market in order to attract and retain loyal customers.

For instance; the Nike logo indicates the motion and speed. The logo is embedded on the shoes and is used in various promotional activities.

Hence, using a logo in mobile application builds a trust factor among the app users and it becomes easy for the company to sell their services.

3. End-User Is the King: The days are gone when we focused only on development and the design was not in the count. With the passing time, things have changed. User Experience and User Interface is as important as the app functioning.

It’s not the UI/UX designers who decide the app UI. It’s the users. They look for the unique things that is enticing and at the same time simple. Hence, the main concern of the designer should be what components to add to design an app?

Instagram is the epitome of simple UI. The team has designed the UI nicely considering the points users want in the app.

4. Responsive App Design: It’s good that you are investing your time in developing a mobile app. But prior to this step, it is important to have a mobile optimized website that promotes your app.

Here is the example of the responsive website specially designed for promoting the app.

Source

Having responsive website increase the visibility and drives users to install your mobile as they get a complete knowledge of what the app does, how it works and why to download.

5. Soothing Visuals: Visuals captivates users attention. If your app has awesome user experience but is not visually appealing, the possibility of download decreases. Hence, your app should contain appealing visuals that entice users to download the app.

Zomato app is visually appealing and it is wrapped with exciting features that resonate the foodies. Touring the app you will feel like ordering the food and enjoy the pleasure.

6. Keep it Simple and Spacious: You may have heard “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

If you go on adding the UI components, you ended up messing it. No space for users to click, read the content or add. However, the UI should be simple with fewer UI components that give users a space to perform required action and enjoy the simplicity of the app.

The UI of Flipboard is simple with a grid layout that features the recent article at the top followed by the rest in the separate columns. Still, the UI does not look messy. What’s unique about Flipboard is, each page layout is like a magazine. Flip and read.

7. Social Connection: Users have become social by using apps like Facebook, Twitter, Instagram and a few to name. Users get influenced by the designs and the simplicity but what holds them for long is the social connection.

Make sure that when you think of designing an app, it should be integrated with Facebook, Twitter or popular social media app. This is actually a good way of promotion.

For instance; When any user registers your app with the integrated social media apps, a welcome message gets displayed in their social feed which is an indirect way of promotion.

8. Personalization: As said above millions of apps are rolling in the app store and not every app is successful with a great number of downloads. Personalization is the feature that differentiates your app from the crowd. “Just For You” concept is fascinating users and has garnered good attention.

Hence, personalizing your app will increase the likelihood and users will use it regularly. Further, to gauge the tactics like discoverability, performance testing, app personalization is the best way. This helps app developers to develop an app that users love to harness.

Zomato is a personalised app where foodies have their own space that lists their followers, counts of visiting a particular restaurant, photo collection, reviews and more.

New Version, New Features. This is what Android Oreo is All About

Android Oreo

Google recently launched the beta version of Android O in the Google I/O 2017 developer conference. This time it is planning to give a complete new look to this upcoming version. The navigation, the experience, the app icons, new emojis, Oh Gosh! Isn’t that amazing?

It seems Google is all set to make people fall in love with this Android Operating System. So, what’s there in the bag? Of course, Yes! The discussion is about features.

Here they are… The enthralling, the elated and what else which word is that Umm… The jubilant. The writer herself is so excited that she is expressing her excitement using the synonyms of fun and happy.

Anyways, back to the point. The Features.

Fluid Experiences: With the launch of this new version, Google has come up with a new way of being more productive in our daily routine. No single tasking, It’s multi-tasking. Yes, you heard it right… Now, our fingers will move on our favourite apps at a single time long pressing the home screen.  For instance; while watching a video on youtube you can click on another app of your interest and enjoy the view of both.

Have you heard of Tensor Flow? Tensor Flow is an open source library for machine learning developed by Google Brain. It was developed for internal use before it got released in Apache 2.0 open source library.

Tensor Flow Lite is a new scaled down tool by Google which uses LSTM (Long Short Term Memory) to enhance the experience. Android O has a new framework from Android which comprises some components of AI and its hardware accelerates the features of the neural network.

There are a few refreshing tools within this category which include picture-in-picture [PIP], navigation dots, smart text selection and auto-fill.

Picture-in-Picture [PIP]: This feature allows users to go to the homescreen and tap on another app while watching a movie or playing a game on your Android device. This is how it works.

Android O Picture-In-Picture Feature

Tapping on the home screen while watching the video will place the video in the small popover. This enables your second task for instance; doing Whatsapp in parallel with your first one.

Notification Dots: It seems the users will get to know the next step when the notification pops up on the device. Notification dots is a new feature. With the release of the final version of Android O, the Android app developers can notify users about the availability of action. Long pressing the notification will display the action in detail.

Android O Notification-Dots

Smart Text Selection: Google Team has done an amazing research work. And, this feature is the proof. It will bring a relief to users adaptive to copy and paste scenario. As per the research, the task of text selection is cumbersome. This magnifying new version has made the life of users simpler and smarter with the use of AI components.

Android O Smart Text Selection

Autofill: Forget memo, forget message, forget gmail where you used to save your credentials as a cache memory. This new feature remembers your username and password in some cases to quickly sign-in to the apps on your device.

Vitals: A Guard to protect your phone and enhance your user experience. This feature will improve the battery life, security and OS optimization. Besides, there is no need of Antivirus software as Google Play Protect will scan all the apps you install from the play store.

Wrapping Up

This is going to be a much awaited version of Android not only for users but also for mobile app development companies. This is for sure. GoodBye Nougat, Welcome Oreo. There is a lot more wrapped in this new version of Android. Don’t miss the read.

Why iPhone App Developers choose Swift over Objective-C?

Why iPhone App Developers choose Swift over Objective-C

iPhone app development is enhanced using the easy-breezy programming language, Swift. You may be surprised reading that 2048 game, WordPress iOS or FireFox iOS browser, all these applications are developed using Swift and not Objective C.

Gradually, Objective-C is losing its shine. The lengthy lines of code, manual memory management, the use of pointers and headers. And, one more thing, the use of semicolon at the end of each statement which made the life of app developers hell, are the things of the past. Seriously, it did not let the developers sleep for days or months if missed.

Swift is glowing. It has simplified manual memory management with automated reference counting. Meaning,  the memory of defined variable will be automatically managed. Further, it has come up with a new syntax, Dot notation syntax which structures the code and makes it easy to read.

Swift is not that old as Objective-C. It was introduced  in the year 2014 but the features it offers to the developers has made it rank in the top 10 list of programming languages.

Swift-vs-Objective-c

 Source: TIOBE Index

Today, 9 out of 10 applications are developed using Swift. Only a few clients who already have objective C as the codebase stick to it because it becomes expensive to rewrite the entire application code.

The reason for this shift is simple. Swift is,

  • Newer
  • Open Source
  • Easy to read, iterate and inspect
  • Not iOS oriented
  • Faster
  • Structured
  • Cost-Effective
  • Less bug prone
  • Easy compiling
  • Less coding required
  • Type-safe language

Ending Note

iPhone app developers are falling in love with Swift and why they should not. It has indeed reduced a hell lot of pains and helped them to structure the code base. Using this effortless programming language, developers can create apps for macOS, iOS, watchOS, tvOS and Linux. On the other hand, Google is also thinking to use Swift for developing Android applications.

It would be illogical if we write on any technology without first using it. We, at OpenXcell- the leading mobile app development company use Swift to develop iPhone apps and our clients are impressed with the work we delivered.

Below is the list of a few apps we developed;

Leader You: It is a game app that empowers individuals to develop their leadership skills on their own time—wherever they need help or wants to develop their skills.

Tenderfoot: The app falls under travel domain. It enhances your travel experience with a couple of things. 1. Check in to your hostel to access their digital suite of services. 2.  Socialise and meet new people via a communication platform.

Organiseme: It is a task list/todo list app that helps you get things done – in both your private and professional lives. Its Google-style design and integration with the Google G suite – makes it perfect for Google users.

EngageMobilize: The app falls under productivity domain. It delivers quantifiable efficiency, transparency, real-time analytics and improved safety compliance for service contractors. Further,  it also streamlines the process of ordering, managing and accounting for services and assets on your work site.

BigandStrong: The app falls under health and fitness domain. This app is specially designed for those who believe in stay fit and stay healthy concept. It contains the complete health program description followed by training sessions.

Sneak Peek At What The Year 2017 Has Brought For Mobile App Developers

Sneak Peek At What The Year 2017 Has Brought For Mobile App DevelopersSince the dawn of digitalization, noticeable changes have taken place in the mobile app industry. The rise of Augmented and Virtual Reality, Artificial Intelligence, Neural Networks gifted users a few outstanding applications.

The year 2016 was the year of experiments and introduction of some advanced features that set an example. How we can forget the stupefying AR game, Pokemon Go which promoted physical activity enabling mobile’s location services. And Prisma App, which amazed app users with the 33 artistic image filters that completely changed the look of the original image.

The year 2017 continued to follow those trends and increased the level of competition amongst the mobile app development companies.

Here is the list of those competitive trends

1. Designing of Accelerated Mobile Pages: Google started off this project a year and a half back. The company also announced a separate indexing for mobile web pages helping in better ranking. This has pushed SEO professionals to adopt new seo strategies for mobile and increase the ranking of mobile apps.

2. Location Based Services witnessed a new look: With the introduction of mobile technology, location based apps were designed and developed especially for the transportation industry. But from past three years, location based services is used in 3 of 5 apps. The use of this service is now necessary to track the location of the user to verify its genuineness and avoid crime cases. Besides, the way this service was used in Pokemon Go- the gaming app set an example for the mobile app developers.

3. Augmented Reality & Virtual Reality Stepped Forward: The invention of both these technologies has increased the demand for apps that help users tour the real world virtually. The best example of VR app is VaR’s VR Video Player. It’s an app designed to play VR player and 3D videos giving full access and support all modes. This app enables users to configure any parameter of VR player with its intuitive UI and get the immersive VR experience.

IKEA is the best example for Augmented Reality. IKEA is the furniture app implemented helping users in designing the furniture for their home or office.This app enables users to measure the approximate height and width of the sofa set, table, chair, etc… Plus, it provides a colour palette to mix and match the colour of the furniture set with the wall and the curtains.

4. Google’s New Gift Android Instant Apps:  Is it? Have Android Instant Apps reduced the work of mobile app developers? It seems so. Android Instant Apps fills the gap between native and web apps by allowing users to run the required portion of an application. And, no installation required. For instance, Tasty. You may have seen the video posted on your facebook feed wherein it enables you to watch delicious recipes.

5. M-commerce taking a new shape: The days are gone when we used credit or debit cards to shop online. Nowadays potential users are inclined to Google wallet or Apple pay for getting the pleasure of shopping. This has given rise to m-commerce which is ultimately resulting in the use of technology to the fullest.

6. Official Adoption Of Artificial Intelligence into Mobile: Prisma App has set a perfect example for mobile app developers to use AI in developing apps. Artificial Intelligence can be best use in the education industry. This can be useful in teaching children various concepts easily that are difficult to understand in theory sessions.

7. Mobile Security, Top Priority For Developers: The increased cyber crime cases has compelled developers to use powerful algorithm to secure apps from these crimes. Hence, mobile app development companies are using various sort of algorithms to lock the personal information of the users and do not let third party vendors use it.

Wrapping up

When it comes to mobile technologies, old tools and techniques are the things of the past. Clients don’t rely more on those. They want something advanced that turn their idea into a profitable business. Hence, following the above trends, mobile app development companies can create an impact on their clients and provide them the mobility solution implemented using advanced technologies and techniques.

Impact of Mobile Deep Linking on App Marketing

Impact of Mobile Deep Linking on App Marketing

Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.

Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.

How does it impact marketing?

Earlier marketers had a couple of app marketing options;

Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.

These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.

Here is a quick example of that;

If you tour facebook, you may have noticed app promotions under the suggested apps.  The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.
mobile-deep-linking

Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.

Wrapping Up

Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.

You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.

Here Is The Strategy To Grow In Your Restaurant Business

Boost Your Restaurant Business Today

In the present era, most of the people are stuck with their Smartphone’s. Today, everyone wants everything at their fingertips. Might be shopping, booking a taxi, ticket, hotel or order food from the restaurant etc. No doubt, these days mobile apps are providing numerous benefits to the customers as well as for businesses.

As per the research, there are more than 35% people in the world who are dependent on the restaurant for food. To reach these people food industry has set up a different level so that they reach them and provide attractive offers and good services. Hotel and restaurant have boomed their services in the form of mobile apps.

Ordering food online is in trend now, where people love to order their favourite food from the best place they want to. If you are running a hotel or restaurant mobile app development can help you to reach another level in your food industry. Here are some of the benefits of a mobile application for the restaurant business.

Menu Card:

There is an inbuilt menu card that consist a list of varieties of food along with the information of prices. From here the customers can choose his favourite food and within a single click, he can place an order for it.

Alternative Choices Of Restaurants:

There are many food industry mobile applications such as Zomato, Food Panda etc. Through their mobile app, they are giving the customers multiple options of restaurants. Here the user can choose the restaurant from where he wants to order the food based on the category, location etc.

Comments and Ratings:

Customer has been given the option to rate and give some feedback about the services of the restaurant and quality of the food. So, that the other customer read them and select the best restaurant to get better services and food.

GPS and Location:

With the help of GPS, the customers will be able to select the restaurant nearby them to order the food. There is no need to provide the address to the service provider as the application will automatically trace the address and deliver the food to customers easily.

Easy Payments:

Customers will also be able to make the payment easily for the food they have ordered. As the app can contain options for easy payments such as credit card, debit card, net banking, cash on delivery (COD) etc.

Hope now you have understood how the mobile app strategy can run your restaurant business on top. Through a single app, you can get in touch with millions of customers for your food industry. So what you are waiting for – hire mobile app developers and let users have your food services in their pocket and get connected to you in one touch from their Smartphone.

Feel free to contact OpenXcell Technolabs to get a free consultation for planning and developing and mobile app for your restaurant business.

4 Things Which Will Persuade You to Own a Mobile App for Your Travel and Tourism Industry?

Why Travel and Tourism Apps Are So Prominent

The growing trend of the mobile industry is dragging all and every kind of business to be active on apps. This is because most of the people are now dependent on these platforms, either it’s about banking, shopping, healthcare, travel, tourism etc.

Earlier people would travel around the world with maps, guides, books or with some printed material in their hand. In the present era, the mobile apps have changed everything and replaced these practices by mobile apps for travel and tourism industry.

Mobile app development is necessary, if you own a travel and tourism business. Hope you are aware that existence of such apps has transformed the traveling experience, as now the customer are able to book the traveling tickets, track the nearest restaurant, check the room availability as well as they are able to have a look at the tour guide with a single click.  Check out these points which are revealing why travel and tourism app are so prominent:

Offers Customized Services to Travelers

Travel and tourism companies are engaging their customers by offering customized services. You might be aware that now people are more attentive on their Smartphone. If you are a travel service provider, you can develop customized app for your industry with the help of mobile app developers. In an app there will be facilities which can be designed to fit the traveler’s needs like booking a ticket, accommodation and many more.

Connect The Travelers and Travel Service Providers:

A travel and tourism mobile app can be a bridge to connect the traveler and travel service provider. As there are various types of facilities provided by the travel company on their app for travelers like booking, choosing packages, rescheduling, to get regular updates about the booking details, hotel availability etc. Here on app there will be everything what a customer’s needs under a single platform.

Mobile Apps Boost Users Travel Experience:

Users of travel app get boosted after taking a look at features of your app. By making it a medium for exploring new destinations, finding reviews about places they need to visit, getting destination details, hotel booking, locating local attractions and food outlets and many more things.

App Can Grab The Attention Of Customers:

This can be done by offering a discount for the user to use your travel and tourism app. You can give various kinds of discount like first-time user discount, seasonal discount etc. Provide loyalty programs by offering a discount on next booking or cost-effective holiday packages etc.

All travel service providers should own a travel and tourism app to grow your business in the mobile realm. To develop your app get in contact with mobile app Development Company like “OpenXcell Technolabs” who can enhance your business by developing a mobile app for your travel and tourism business. Get in touch today to get a free consultation.

Why Is Mobile App Development Significant In Today’s World? Benefits of Mobile App for Business and Customers

Mobile App Development Is the Brilliant Idea to Boost Your Business in Mobile RealmToday’s modern generation prefer Smartphone’s for everything. Do you know why? It is because there are all sorts of apps which are playing a vital role for all various types of business with a large consumer base. Mobile apps for business have become essential in today’s world, as it helps to provide services on a quick access and on-demand of consumer needs.

You can see that gradually most of the businesses have begun migrating from the physical world of printing advertisements, leaflets, hanging billboards to the mobile realm. This is the main reason you should invest in the mobile application development.

A simple mobile app can be a bridge to get hold of customers for your business and get a chance to establish and grow in the graph of your industry. Mobile apps not only benefit business they also benefit the customers in various ways. Check out, what are the advantages for your business and customers?

Easy and convenient To Use:

Mobile apps are easy to use and much faster comparing to the mobile web browsing. Customer may need to go to the browser, then enter the URL and wait for the site to load and sometimes the customer may leave it unused. If the user uses a mobile app, it will take only a few seconds to launch in. It is because all the information is stored in the application itself and makes it possible to program offline.

Increase Visibility:

When the mobile app is downloaded, the app of your business will be present on the user’s mobile’s screen rather than keeping the browser’s bookmark on PC. Hence the mobile apps will reinforce your brand by increasing your visibility as well as keep your business bond with them, as it is in front of them all the time.

Increase Level of Accessibility:

With the help of your business mobile app, you and the user can contact and interact with each other easily. The user can get the services what he needs by making use of the app. The mobile app will be a valuable tool for your modern business as well as for customers to meet their needs within no time.

The mobile app can be a simple basic fundamental to make your customers happier as well as you and you can even earn more through your app. Build your company app today with the help of mobile app developers who support you to rich your business and lead you in mobile app market with their experience and skills to develop the mobile apps.

For more information, you can contact “OpenXcell Technolabs”. This mobile app development company will guide you to build an outstanding mobile app related to your business so that you reach your clients at any time and at any corner of the world.

Four Successful Tips To Develop Your Business Mobile App Effortlessly

Do You Know How To Get Your Business Into The Mobile World

Have you just started your business and are you planning to get into the mobile world? If yes, then you have to look out for lots of different things at the initial stage of your business. This can be little challenging but it will be helpful to grow your business in the mobile world. You might need to consider these things like market research, marketing, product/market fit, product validation, retention, customer service, user engagement, accounting etc.

You need to be cautious about these certain things for your business mobile app development to be secure from various kinds of risks involved in it. To help you with this here are some of the unbeaten tips on how to build an efficient and successful mobile app for any type of business:

Look out for a Mobile App Developer:

You need to hire developers to develop a mobile application for your business. Firstly, you need to decide on which platform you would like to see your app developed like for android, iOS device etc. Then according to your need you can hire the best mobile app developers who are professional in building mobile apps, highly experienced and expertise of coding apps in the particular field or platform you have chosen.

Focus On Important Features for Mobile App Development:

This is the most important thing you need to plan and provide the best features considering your business. Maybe it is a retail app, service app, product-based app or any other, just make a point that it contains what exactly your user needs. Make sure not to put the features which are not of any use, as it can ruin your app and also make the customers leave your app unused.

Develop a Responsive Mobile App:

One more thing you need to keep in your mind is that to make sure your mobile app is responsive. Responsive in the sense that your mobile application renders the best user experience on all kind of mobile devices and screen sizes so that it does not weaken the user engagement.

Boost Your Mobile App:

Don’t think that if you’re done with the mobile app you will progress in your business. No, once your mobile app is ready for your business, it’s time to boost your mobile app. This is an essential step so that customers know about your mobile app services and make them your potential users. You have to advertise and spread the news of your new mobile app on social media and through other channels to attract new customers.

Conclusion:

Hope you have finally understood from this article what you need to consider while developing your mobile app related to your business. You can hire OpenXcell Technolabs who is a leading mobile app development company, who will not only help in developing your app but who would also love to guide you through the planning of your mobile app.

10 Things To Know Before You Think Of Scaling Your Business

It’s 2017. And, everyone may have started planning new strategies to scale his business and upsurge the growth bar. Hold on! Hold on! Scaling business considers everything amidst you and your company.

Customers, company professionals, focus area, services you provide, competitors, approach you use to run your business, everything.

You have definitely heard a few of these quotes while starting your business, if not, scroll down…

 

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton, Founder of Walmart and Sam’s Club

“Get closer than ever to your customers. So close, in fact that you tell them what they need well before they realize it themselves” ~ Steve Jobs, Apple

Source: 10 Things To Know Before You Think Of Scaling Your Business