A lean startup is nothing but working efficiently by minimizing wasted resources. Lean methodology is for everyone. Lean is all about learn-measure-build.
It is a very familiar scenario. You want to stay competitive and agile, you want your company to be able to quickly react to the changes that happen around you but your systems and applications which were once “cutting-edge” slowly turn into monolithic legacy applications. You have spent years and decades testing and building those systems and applications and they serve you well. You cannot get rid of them and start from scratch. Your attempts at agile development and delivery flounder. Your application becomes too large for a developer to fully understand. Fixing bugs and implementation of new features becomes difficult, risky and time consuming. So what do you do? How do you adopt the latest lean development practices without the risk and cost of re-platforming? You go for Microservices which are based on serverless architecture.
Having trouble scaling up your application or software? Or is it bugs, that’s bugging your users all the time? Or is it the server cost that’s making you lose your…
Microservices is the new style of application development based on Serverless Architecture. Read more.
There are over 3 million apps crowding the app stores today. And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.
Only a handful of apps could be recognized as stud apps. And these include:
And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.
So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.
Some of the app marketing strategies you could think you could adopt are discussed below:
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
8. Search engines
9. Network with influencers
So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.
While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.
So make sure that people review your app at the app store. Now, how do you ensure that people review your app?
Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once. For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.
2] Social Content
Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.
Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.
Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.
3] App Store Optimization
Just like search engine optimization, optimizing for the app store is very important.
How do you do that?
Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.
You also need to build backlinks to the app store to ensure Google searches lead users to the app stores
Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.
Read more in the next part.
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UI matters. If your app offers a sleek, intuitive and simple UI, it will automatically click with users.
If the UI is confusing or complicated, users will leave immediately. Not only that, they won’t mind bad-mouthing your app and pendown negative reviews at the app store.
Just like in the case of a website where the overall aesthetics matter. According to a study, 88% of consumers don’t return to a site if the website offers bad experience.
So I repeat, UI is crucial, even if the app boasts of good value proposition. An app offering great value proposition but an annoying UI, would definitely witness high deletion rates.
There are five fundamental tactics to keep in mind while developing an app.
#1. Personas: In other words, think off some fictional characters to determine what will drive them to use your app. The closer the fictional characters are to your real target audience the better. If possible, undertake a research; it could be surveys and interviews, to create your personas. This will help you build an accurate user persona.
#2. Make-belief scenarios: Think of different scenarios on how the user will act. The scenarios will act as perfect guide posts to help you design an almost perfect UI.
#3. Know-how maps: Here you need to work out all possible situations from a single interaction standpoint. You need to focus on each step that user is most likely to take. This will help you have better insights about emotions and circumstances that surround each step.
#4. Use common UI patterns: For this you need to check out popular interfaces and study their patterns. This will make users comfortable. Agreed, it could give your app a copied-versioned look. Avoid this by layering your app with your own creativity.
#5. Use signifiers accurately: For instance, you know that an underlined text would lead the user to new pages. So use signifiers correctly so that users don’t have to think what each UI exactly offers.
In case your app is already available in the market you could use the following tactics to ensure greater user retention
• Use analytic tools: If you already released your app, use analytics tools such as Flurry and Mixpanel to help you understand how users interact with the app thereby helping you identify the problems that otherwise wouldn’t come to your attention.
• Use MyCrowd: If you are short on time and budget to conduct surveys, you can rely on tools like MyCrowd, to get real user data on app’s usability.
• Use feedback and response time: Feedback by the mobile app development company helps users know whether or not the task has been completed. You could use a simple beep, if coming up with a modal window is too much a trouble for you. Whatever the case may be, ensure that your feedback is friendly, human and timely. For more on this you can check out timing guidelines by Nielsen Norman Group.
A good UI not only makes your app appear good. It also ensures that your app is highly intuitive so much so that users won’t mind opening it again and again, and also share it with their friends and family. Not to mention leave positive reviews at the Play Store or App Store.