Top 3 Whiteboard Animation Applications For Remote Meetings

Whiteboard Animation Applications

Whiteboard animation videos have been used in many walks of life such as for learning online to teach languages, for the public communication of academic scholarship, for undertaking remote meetings, for advertisements and for many more things. Whiteboards are the most popular tools to help people collaborate to keep track of what’s being discussed during brainstorming sessions, work on projects, and communicate complicated ideas.

The concept of a whiteboard is mostly used in conducting lively meetings with remote attendees. Whiteboard animation apps provide you a real-time collaboration with everyone. Here is the brief explanation of the top 3 whiteboard animation applications for conducting remote meetings:

LiveBoard is the perfect cross-platform whiteboard solution with rich and free and features. LiveBoard is one of the best whiteboard apps for tutoring online or for providing more interactive experience for classroom teaching. In addition to this, LiveBoard also provides meeting organizers with the ability to collaborate with an unlimited number of team members, this app also allows users to save and access an unlimited number of boards in a searchable gallery. The saved boards can be shared at any time via social media and email. LiveBoard also provides features such as instant messaging, cloud storage, and searchable archive.

RealtimeBoard is built to improve remote team collaboration, it allows remote participants to join in whiteboard sessions as if they were in the same room. The organizers of the meeting can create a whiteboard and share it with meeting attendees via a link. As everyone joins the board, all the participants of the board can see changes as it happens and can know who made the changes, which is because of the unique collaborator cursors. Users who purchase a premium account or a team can also launch and participate in whiteboard sessions via screen sharing facility. The integration of RealtimeBoard with cloud storage services, G-suite, product development and graphic design tools are created to simplify and accelerate users collaboration.

ExplainEverything is a cross-platform app and is boasting four out of five stars from its 4.2 million users. It is an easy-to-use, interactive whiteboard that enables you to animate, annotate, and narrate documents, drawings, and images. It provides import and export facility from almost anything and from almost anywhere, to its users. This real-time whiteboard app is originally designed for educators. ExplainEverything has a simple and intuitive user interface, and it also has the ability to foster collaboration in real-time between multiple users in the business world, as well. Organizers send a unique code that is generated by the app, to invite remote attendees to participate in collaboration sessions. This app is one of the best and most recommended apps by the mobile app developers.

These whiteboard animation apps are engaging and make it easy for the user to understand the topics they are learning or discussing in the meetings. Besides all these facilities of online teaching and remote meetings, the concept of whiteboard animations has become an essential element of digital marketing strategies. If any organization needs to work on complicated projects, they are likely to use new whiteboard animation apps, for marketing their product and educating users about the same. There are many mobile app development companies that develop customized whiteboard animation apps, one such company is OpenXcell. The team of application developers from OpenXcell Technolabs knows what companies need in a whiteboard and they give attention to the company’s needs to build a customized whiteboard animation application for them.


9 Leading Instant Messaging And Chat Apps For 2018


Instant messaging is a real-time, text-based communication similar to chat. This concept has taken over the SMS and MMS. Instant messaging started with apps like AOL Instant Messenger, years ago and has emerged into an excess of options that all work really well. This evolution has definitely kicked up a gap over the last few years. The growth in the usage of such apps has resulted in the expansion of mobile app development. Nowadays, you can find varied types of instant messaging apps in the much different domains.

Let’s go through the leading instant messaging apps from various domains:

1. Gamer’s Messaging Apps: Interacting with a group of people you may or may not know while playing games online, expands the fun of gaming and adds a social component. The two most preferred messaging apps by gamers are Discord and TeamSpeak 3.

—> Discord

  • Discord is a new app by gamers for gamers.

  • It comes with a remarkable list of features that cover everything that VoIP services offer.
  • It is completely free.
  • The features of Discord include in-game overlay, encryption, multiple channels, direct messaging, and smart push notification.

—> TeamSpeak 3

  • TeamSpeak 3 has been at the top of the list of VoIP tools for online gaming because of its service and voice quality.
  • It is available for both Android and iOS platform.

2. Social Media Messaging Apps: The IM apps are more popular than ever as they provide security, add social networking features, and fulfills the demand for texting services and free mobile calling. The most famous social media messaging apps are Facebook Messenger, Whatsapp, BlackBerry Messenger(BBM), Line, WeChat and many more.

—> Facebook Messenger

  • It is one of the most popular messenger apps.
  • Facebook Messenger provides features like stickers, chat heads, send & receive money, chat with bots, secret conversations, media sharing and many more.

—> Whatsapp

  • Whatsapp is dominating the world of social media messaging apps with its cross-platform feature.
  • It is mainly designed for cell phone users to send text messages and make calls over the internet without any charges.
  • It allows users to send videos & pictures instantly, sends docs, and voice notes.
  • Video calling feature is also supported by Whatsapp.

3. Video Calling & Messaging Apps: It makes communication easier and personal for the users. These apps use efficient compression algorithms, together with high-speed internet connectivity and make face-to-face interaction easy for the users. The most used and popular video calling apps are Google Duo and Skype.

—> Google Duo

  • The highlighting feature of Google Duo is the simplicity of the interface the brings video calling to the forefront.
  • It includes a “Knock Knock” feature, which provides a live preview of the caller before you receive the call.

—> Skype

  • Skype is a cross-platform app that has its native apps on most platforms which even includes PC.
  • It allows you to make video calls to a group of up to 25 people.

4. Team Chatting Apps For Organisations: Team chat apps help in organizing team conversations about multiple topics, speed up with bots, search through your company archives to see if a question has already been answered, and integrations that bring applications into your chats. Here are the two most preferred team chat apps by the majority of the organizations.

—> Slack

  • Slack was launched in mid-2013 by the team that built Flickr.
  • It is a real-time messaging app with features like team channels, direct messages, audio & video conferencing, screen sharing, mobile integration and many more.

—> ChatWork

  • ChatWork is a social networking app for businesses and organizations.
  • It comes up with features such as assignment management, collaborative workspace, video conferencing, email notifications & reminders, real-time data, SSL security and many more.

—> Workhive

  • Designed by OpenXcell, Workhive is a cross-platform business messaging app.
  • It helps in collaborating with teams within and outside the organizations to undertake work in an organized style.
  • Workhive gives the facility to centralize all your files.

These are the different types of instant messaging apps from varied domains. The instant messaging apps are secure and personalized and enable faster mode of communication. The expansion of such apps has been noticed from last few years and this has motivated the app developers in establishing more of such apps.

3 Elite Cross-Platform Mobile App Development Tools

Cross-Platform Mobile App Development Tools

The perception of having cross-platform mobile apps is booming in the industry with the increase in the mobile app development. New applications and use cases are coming out each passing day. It isn’t just the use cases that are increasing but also the tools accessible for developers to develop these apps. In the past, we had no other choice but to code an app from the scratch for each platform. But the present situation is different, now we can utilize cross-platform mobile app development tools that provide the same functionality as that of native apps. Besides developing an app from scratch, these tools can also be used to port an application from one platform to another.

Here is the brief description of the top 3 cross-platform mobile app development tools:

  • Appcelerator

Appcelerator is a cross-platform development tool that performs functionalities from developing to deployment to testing of the mobile app. In addition to that, Appcelerator also utilizes JavaScript programming as an inclusive code mechanism. The code here indicates that this same code can be utilized to create applications for various platforms like Android, iOS, and Blackberry. Nowadays, the developers having deep expertise in JS is the best choice for the application development companies.

This tool offers a schema-less database, Arrow DB, that allows you to deploy data models with zero setup efforts. Appcelerator also offers pre-built integration with Salesforce, MS Azure, MongoDB, Box, MS SQL, and many more.

  • React Native

It is an open-source cross-platform mobile app development tool from Facebook. React Native utilizes JavaScript as its base language. Once an application is coded, you can port your application to both Android and iOS using the same base code. The main functionality that helps React Native to stand apart is that even though it is a cross-platform tool the apps built on this platform will have the same look and feel of a native application. React Native is a developing framework that offers high initial velocity and enables quick prototyping.

  • Sencha Ext JS

Sencha’s ExtJS is a tool that is fairly like React Native in terms of functionality. The key factor that discriminates both is the use of Ext JS framework for development. It provides a visual app builder for HTML5, with the reusability of custom components. The distribution to stores like Google Play and Apple Store is managed by the native app packager. As it utilizes HTML5 for development, you can test and run your app on both the browsers as well as mobile apps. Sencha Ext Js is also suitable for different cross-platform mobile development tools like Adobe PhoneGap for developing highly functional apps.


Above are the top 3 tools that provide cross-platform app development facility. It provides the app creation and porting facility on various platforms like Apple, Blackberry and Android. The mobile applications that are supported on different platforms, increase its revenue by 3 times. If you are looking to port your mobile app from one platform to another, the team of developers from OpenXcell can be your best choice, as they have an experience of 8 years and they provide the best mobile app porting services in the industry.

Top 5 Successful Strategies For Mobile App Marketing

Mobile App Marketing Strategies For 2018

With the epidemic growth in mobile app usage and downloads, app marketing has become an ever-expanding challenge. Mobile app development must be unique and should stand out from all the currently working apps. Creation of a rare and uncommon app itself is a tough task to do. Forming a strategy for marketing the apps is another troublesome work to carry out. If you really want to stand out in the market, having legitimate app marketing strategies is a must.

Here are some of the best app marketing strategies that can provide unstoppable growth to your mobile apps:

  • Creation of Rich Push Notification

Basically, the rich push notifications include text, as well as images, video, and sound. Push notifications are great for prompting immediate interaction and engaging users that are not currently active in your app. On an average 24% of users abandon an app after one use. Therefore if push notifications are installed 65% of customers are more likely to return to an app within 30 days. This is the reason that rich push notifications can not only increase user engagement but also long-term user retention.

  • Implementation Of Smart ASO

It has become increasingly important to have a comprehensive app store optimization (ASO) strategy in order to compete and convert downloads, especially when there are 180 billion cumulative app downloads. Some of the smart tactics for that are:

  1. Creating Backlinks
  2. Combination of ASO and SEO strategy
  3. Formation of title and its relatable subtitles
  • Select Your Targets Carefully

Before developing an application, the primary and most basic thing to keep in mind is to create an app that targets certain kind of audiences. Every app needs to be placed in a certain target zone. One should be very selective about what users to target. While targeting the audience things such as their location, age, gender, likes, and dislikes should be analyzed thoroughly.

  • Create Viral Video Content

Humans are visual creatures, which is the sole reason why videos are the most popular form of content today. For an effective way to market an app, creating a video on YouTube is the most popular concept. The promo video for your application should be short and to the point, it should focus only on your app’s best features and provide a strong call to action. To get the confirmation that the video will be able to convey everything about your application, mute your video. If it still makes sense, it’s well prepared.

  • Reach To Your Audience With Social Networks

Social media is the most powerful platform for marketing your product. It can help you to reach your potential customers more easily. The social networks such as Twitter and Facebook provide you an access to important data about users’ interests, hobbies, and so on. Such information about your targeted users can help businesses to generate advertisements that can grab the attention of your audience.

Above are the strategies or tactics that can be used for marketing the mobile apps constructed by the team of mobile app developers. To get a proper strategy for your mobile app, you can approach OpenXcell. It provides app strategy service, where the team of business analysts figures out the opportunities and challenges with your business idea and helps in building successful app strategy.

Top 5 Alluring Mobile UX Design Trends For 2018

Mobile UX Design Trends For 2018

Fundamentally, mobile user experience (UX) design, refers to the design of positive experiences during the use of mobile devices and applications running on such devices. Mobile UX design focuses strongly on discoverability and efficiency. The mobile users who are engaged with their devices at the critical moments and only for short period of time should be offered with personalized, efficient and enjoyable experience. Such experiences can make the users stay on your app for a longer period of time.

Everything gets changed and updated quickly in the mobile app universe, which keeps developers and mobile app designers on their toes. The new challenge for the designers is UX designs, though it is not the new concept, to keep it in trend needs a lot of efforts.

Here are the latest trends of mobile UX designs for the designers to look forward in 2018:

  • In-App Gestures Paired With Animation

The launch of iPhone X brought up new challenges for the designers. Due to the lack of a physical button, most of the interactions with devices are now gesture-based. This made the designers pay more attention towards gestures. Now more animations are observed in most of the applications to keep the user interested and engaged with the application.

  • Emotional Experiences

More emotional intelligence has integrated into the mobile experience in 2018. This year it is not all about animated effects that are shown to users at the completion of the action. The era of command string interface also used emoticons to make people understand what we feel. But the era of mobile devices has taken the use of emoticons to another level. The latest technologies have brought face recognition to provide more relevant reactions. One of such technology is Animoji by iPhone X.

  • Advanced Personalization

As mobile devices travel with the users, the apps installed on the devices can use location data to provide content which might be relevant to user’s current location. For example, Starbucks app, it has already utilized this property to provide special offers for users. This apps prompts a message on user’s phone about the discount offers when the user is near any Starbucks outlet.

  • Augmented Reality

It is much easier to create AR experience. There is a huge number of AR-based apps available on the market today. AR is also used for entertainment purpose. The best example of it is Pokemon Go, it was a great instance of how AR experience can be used for entertainment. Another familiar example is the filters that we use in apps like Snapchat and Instagram, apps like these provide the more engaging user experience.

  • User Journey Simplification

A linear design experience is the UX concept with a specific beginning, middle, and end that will allow users to complete one action with each step. It is a good flow for users because it allows the user to estimate how much time is required to complete a task. One such example is the process of ordering cab in Uber, which gives you the track of the driver’s route.


These are the top 5 mobile UX design trends, there are various other strategies besides these that work in providing the ultimate UX experience. The mobile app designers at OpenXcell is a leading mobile app development company that provides latest and most user-friendly UX designs for the applications to make them popular amongst the users.

Trends To Follow For Android And iOS Applications In 2018

2018 Trends For iOS & Android Apps

With the ever-growing surge of mobile applications, the development of an app has become a tough game today. It is crucial to come up with an app that gets noticed within a tremendous number of diversifying apps. Whether you are developing an Android app or an iOS app, making it a trendy one is now a must. The application development trends keep on changing, which makes app developers to be in the constant growth of awareness and well informed about all the latest trends.

Here is the list of some common development trends for iOS and Android apps in 2018:

  • Cloud Computing

The mobile applications that are developed using cloud computing deliver better reliability, speed, performance, and protection. With all these benefits backing the mobile cloud computing, a constant growth is observed in the development of the mobile apps that support this functionality. It becomes easier for the apps to store data and process heavy tasks in mobile, with the use of cloud computing. The mobile apps and mobile devices can communicate in a much better way and can ensure maximum security to the users, with a secure hand on data collection, storage, and analysis.

  • Wearable apps

The discrete connected wearable devices have transformed the technical market altogether. The wearable apps are more useful for accessing and managing data. This makes it easy to use the wearable devices, without involving any further complications. There are innumerable app development companies who have already started taking these features too seriously and thus are trying to come up with the advanced app using this feature. One of the reasons that have encouraged the app development industry to come up with the something advance and unique, is the positive response to the current wearable apps.

  • Augmented Reality

Augmented reality has marked its beginning in the mobile apps last year. Majority of the app developers are viewing the involvement of augmented reality as a secure way for developing user-friendly and more creative apps.

Now we have two rock-solid platforms for the development of augmented reality apps for mobile devices after Apple launching ARKit and Google’s ARCore. With most marketers seeing AR as a way to provide a compelling user experience, as the result of it we will soon be seeing a lot of creative AR applications.

  • Internet Of Things

IoT is the technology that has helped us to come closer to our own world. It makes use of the sensor technology for connecting the various devices in a compact manner so as to enable the automation, analysis and controlling of the device.

IoT is on a boom and that has made many app developers look for ways to successfully implement the technology in the mobile apps. A huge number of IoT devices already rely on mobile devices to syndicate data, especially in case of consumer IoT. With the immense growth in overall uses of IoT, we will see more mobile apps meant for management of these devices.

  • Instant Apps

Instant apps have completely taken over the app industry and have helped the app industry to attract more users. These apps are based on the technique that the users can use and access the app before actually downloading the app. This process can help the user to actually understand if the app is useful for them or not. Some of the examples of such apps are Buzzfeed, Periscope, Viki, etc.

Development of apps has always been on the top of the trend, especially the applications with some unique and advanced features. Above are the trends that all the app development companies are aiming at for developing innovative apps for both iOS and Android in 2018.

Top 6 Blogging Apps For iPhone 2017

Top 6 Blogging Apps For iPhone 2017

Blogging is not about writing on different genres. It’s about building a strong connection between a writer and a reader. Earlier, a writer used to carry a pen and a notepad so that he can pen his thoughts and share it online for others to read.

Today, with the evolution in technology, these handy resources are replaced by blogging apps. Top iPhone app development companies worldwide have build commendable blogging apps that have changed the world of writers.

Brace yourself, writers… Unveiling 6 fantastic iPhone blogging apps.

  1. iBlogger: it is a top-rated and highly recommended app for you. Not a free app. It costs $10. It supports WordPress, Blogger, Express Engine and many more popular blogging platforms where you love to publish. Besides this, it also provides features required to write a perfect blog for the audience.
  2. BlogPress: It is an another paid app for you. Available in the iTunes stores at a sales price of $2.99. It provides stupefying features like uploading files, image editing, schedule publishing, tracking location, sharing on social media forms and various others. It also supports major blogging platforms making the publishing task easy.
  3. Adobe Express:  Not a writing app. It is a mini adobe Photoshop version wherein you can create and edit the images at your fingertips. It provides a feature of uploading an image regardless of their location and extension. You can also create a collage of your choice or can opt for automatic collage creation.
  4. Weebly: A well-known blogging platform wherein you publish often. It’s mobile version is quite user-friendly and interactive. It provides you to customise your mobile site your own way using responsive themes. It also helps in monitoring the traction time-to-time basis along with the features to write awesome blogs.
  5. Blogo: It’s a blog editing tool designed for iOS 9 version and above. It provides a wide space to write blogs on the major platforms like WordPress, Medium, Blogger. Plus, it also provides the feature to share it on different social media channels or promote it through email marketing. We can conclude it by saying “One stop shop for writing amazing blogs.” It’s a freemium app. One more interesting thing about this app- it has bagged the “Apple Best App 2016”| App Store title.
  6. Page: Not a writing app but editing app. It enhances the blog by checking the grammar and sentence formation issues. It is a product of Ginger Software which you trust the most. You have the space to check each spelling, correct each improper sentence and make it easy to read for readers. It is a paid app costing $3.99.

Summing Up

Writing is not an easy task. It needs a lot of creativity in order the grab the users’ attention. The above apps are exclusively designed considering a writer’s viewpoint.

OpenXcell is one of the renowned iPhone app development companies providing unique solution for every business requirement. Wherewithal, if you have an app idea that is beneficial for writers like you, drop in your requirements at or call us at 1-(888)-777-4269.

Top Mobile Technologies that Reconsider Your Marketing

Top Mobile Technologies that Reconsider Your MarketingMarketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.

This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.

Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.

You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.

Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.

Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.

Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.

Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.

Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.

This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.

To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.

Summing Up

The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.

The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.

The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.


Turning Raw Ideas into a Profitable Business

Turning Raw Ideas into a Profitable Business

Shaping raw ideas into a finished product is a real challenge. Just knowing the idea is not enough, it is important to dive deep into the edge of it. There are various questions that strike the team during the round table.

Ideation is the first phase and the most vital one as it helps the analysts to visualize the concept of the product and define the requirements. This, in turn, helps the designer to decide the app flow and design the prototype.

The mobile app development companies in Texas opts proactive approach to finding the appropriate solution to the business problems. During this phase, the designers, the developers, project manager, ensure to pull out as much information as possible from the client that is useful in understanding the concept.

Conceptualization is the base of the developing process as it involves long discussions and brainstorming that helps in finalizing the idea which the team needs to start working on. Laying a strong base is very important. It helps developers and designers to implement the perfect solution that meets the needs of the business.

Sitting at the round table discussing ideas, screening the existing problems and challenges, identifying the stakeholders and connecting with them embraces the idea.
The information converged is analyzed by the analyst team and the salient features of the app are then defined.

Brainstorming is a creative process that aims to perfect product idea. This involves lengthy discussions, mail chains, and various app references which is difficult to track. Therefore, in order to streamline these processes at one place, the companies use tools like JIRA, BaseCamp, Slack, etc… and connect clients. These tools are not only useful in discussion but also keeps the record of tasks done and undone.

Usually, in order to turn raw idea into a profitable one requires a lot of hard work. The analyst team along with the UI/UX designers draws a rough sketch that includes all the technical specifications for the application. Further, the team scrutinizes each and every use-case defined while planning the application design.
However, the foundation should be strong only then the implementation will show the anticipated outcome.

Discussing on idea is a repetitive task. New things keep on hitting until the completion of the development process which needs to managed and sorted out. Hence, consultative approach becomes a must.

Various app development companies in Texas follow this step-by-step approach helping startups, and businesses to overcome their challenges and increase their productivity 2X without much ado.

Make your App A Brand With These Useful Tips

The desktop and computer days have gone. These are replaced with pocket-sized devices which are easy to access and use. Smartphones have changed the game of businesses and increased the significance of mobile apps. Considering only America, Pew Research Center records that smartphones are ubiquitous among the people and roughly 77% of them owe it.

California has a huge app economy as many startups are opting the app route to expand their businesses. Wherewithal, various mobile app development companies in California are helping startups achieve their goals and success in the business world. But the question here is, how to make an app a brand that creates a boom in the app market?

As we know, a brand represents a company’s products and services. And, with the immense use of smartphones, the startups and enterprises have opted mobile as a brahmastra to entice users to use their services. Therefore, the above asked question is feasible.

Here is the solution to the question.

1. Clear Vision: This point defines clients’ goal. Before starting the discussion you should be clear with what you are selling to the audience.

Once the vision and mission are clear, it becomes easy to explain it further. This brings out fresh and innovative ideas for implementation and pre development research becomes easy.

With the millions of apps rolling in the market, it is impossible to come up with new concepts. But yes, one thing is possible. The USP. No business uses the same approach. For instance; Airbnb has a number of clones but most of the users have this app installed only in their smartphones. The reason is simple. Its unique selling point and the information it provides to the users.

2. Logo, A Must: How logo helps in branding? Logo is a graphical symbol that promotes business services. And, branding is a practice to create a unique presence of the company in the market in order to attract and retain loyal customers.

For instance; the Nike logo indicates the motion and speed. The logo is embedded on the shoes and is used in various promotional activities.

Hence, using a logo in mobile application builds a trust factor among the app users and it becomes easy for the company to sell their services.

3. End-User Is the King: The days are gone when we focused only on development and the design was not in the count. With the passing time, things have changed. User Experience and User Interface is as important as the app functioning.

It’s not the UI/UX designers who decide the app UI. It’s the users. They look for the unique things that is enticing and at the same time simple. Hence, the main concern of the designer should be what components to add to design an app?

Instagram is the epitome of simple UI. The team has designed the UI nicely considering the points users want in the app.

4. Responsive App Design: It’s good that you are investing your time in developing a mobile app. But prior to this step, it is important to have a mobile optimized website that promotes your app.

Here is the example of the responsive website specially designed for promoting the app.


Having responsive website increase the visibility and drives users to install your mobile as they get a complete knowledge of what the app does, how it works and why to download.

5. Soothing Visuals: Visuals captivates users attention. If your app has awesome user experience but is not visually appealing, the possibility of download decreases. Hence, your app should contain appealing visuals that entice users to download the app.

Zomato app is visually appealing and it is wrapped with exciting features that resonate the foodies. Touring the app you will feel like ordering the food and enjoy the pleasure.

6. Keep it Simple and Spacious: You may have heard “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

If you go on adding the UI components, you ended up messing it. No space for users to click, read the content or add. However, the UI should be simple with fewer UI components that give users a space to perform required action and enjoy the simplicity of the app.

The UI of Flipboard is simple with a grid layout that features the recent article at the top followed by the rest in the separate columns. Still, the UI does not look messy. What’s unique about Flipboard is, each page layout is like a magazine. Flip and read.

7. Social Connection: Users have become social by using apps like Facebook, Twitter, Instagram and a few to name. Users get influenced by the designs and the simplicity but what holds them for long is the social connection.

Make sure that when you think of designing an app, it should be integrated with Facebook, Twitter or popular social media app. This is actually a good way of promotion.

For instance; When any user registers your app with the integrated social media apps, a welcome message gets displayed in their social feed which is an indirect way of promotion.

8. Personalization: As said above millions of apps are rolling in the app store and not every app is successful with a great number of downloads. Personalization is the feature that differentiates your app from the crowd. “Just For You” concept is fascinating users and has garnered good attention.

Hence, personalizing your app will increase the likelihood and users will use it regularly. Further, to gauge the tactics like discoverability, performance testing, app personalization is the best way. This helps app developers to develop an app that users love to harness.

Zomato is a personalised app where foodies have their own space that lists their followers, counts of visiting a particular restaurant, photo collection, reviews and more.