With time, social media apps have transformed the concept of introducing new features. It has become an integral part of everyone’s daily routine. It comes up with new trends every day. Every social media app development company is trying its hands in developing an app that can bring a more significant amount of audience together.
Social media has become the medium for companies to build a solid profile of their business and promote their business on it. There are companies today that find an equal balance between making sense of their social data and finding out new ways to engage with the customers. For all these, the latest trends play a vital role.
Here, we will go through the most prominent social media app trends that can be followed to boost your social media audience and up your game in marketing in comparison to your others in the business.
5 Prominent Social Media App Trends
1. Ephemeral Content
Ephemeral content is all about feed on social media like text, image, or video that is posted on for a specific time frame.
Nowadays, the audience likes watching anything that has a live effect to it, be it GIF or short animated clips. Some excitement has been observed in people while they wait for such content to be out. These are the short-lived content. They vanished within 24 hours.
2. Artificial Intelligence
When we talk about Artificial Intelligence, it is computer perception of the human voice, feelings, image, or text.
One of the fantastic examples of this is Pinterest. Whenever you use Pinterest, it suggests pins as per your taste. This is how technology identifies your interest, and then it starts suggesting you images or content that might fascinate you.
Besides this, you all might be aware of Siri, Alexa, or Cortana. They enact their master’s orders. These are the best examples of voice recognition, or we can say the audio perception of AI.
This is a trend that has a higher chance of getting welcomed by social media competitors.
3. Video Content
In social media, images and videos are more appealing than simple text or poems. However, video is the real hero amongst all as it holds a user’s visual and aural attention.
According to a survey, people spend a lot of their time on social media. From which 50% of the time is spent watching videos.
The social media users pay more attention to the streaming videos than the content on the feed.
4. Social eCommerce
Some of the dominating social media platforms like Facebook allows users to buy products within the app.
The user can browse and compare products on Facebook and then can purchase the product using Facebook.
Facebook enables companies to create “Shop Now” stores. And to interact with the customers, they use Facebook Messenger.
Similarly, this feature is available on Instagram and Pinterest.
5. Augmented Reality
AR is all about the understanding of the real-world environment where all the objects of the real-world are improved using computer-generated information.
The game Pokemon Go is the best example of augmented reality. In this game, the players have to visit various locations to catch augmented Pokemons physically.
AR is playing an essential part in terms of bringing a revolution in the world. According to Mark Zuckerberg, Oculus might be the future of augmented reality.
The above-listed trends can take your social media app to another level. It can boost the number of audiences in your app and can connect more & more people. If you want to have a social media app of your own, then you can contact the social media app developers of OpenXcell to get a perfectly curated app using all the latest social networking app development tactics.