New Version, New Features. This is what Android Oreo is All About

Android Oreo

Google recently launched the beta version of Android O in the Google I/O 2017 developer conference. This time it is planning to give a complete new look to this upcoming version. The navigation, the experience, the app icons, new emojis, Oh Gosh! Isn’t that amazing?

It seems Google is all set to make people fall in love with this Android Operating System. So, what’s there in the bag? Of course, Yes! The discussion is about features.

Here they are… The enthralling, the elated and what else which word is that Umm… The jubilant. The writer herself is so excited that she is expressing her excitement using the synonyms of fun and happy.

Anyways, back to the point. The Features.

Fluid Experiences: With the launch of this new version, Google has come up with a new way of being more productive in our daily routine. No single tasking, It’s multi-tasking. Yes, you heard it right… Now, our fingers will move on our favourite apps at a single time long pressing the home screen.  For instance; while watching a video on youtube you can click on another app of your interest and enjoy the view of both.

Have you heard of Tensor Flow? Tensor Flow is an open source library for machine learning developed by Google Brain. It was developed for internal use before it got released in Apache 2.0 open source library.

Tensor Flow Lite is a new scaled down tool by Google which uses LSTM (Long Short Term Memory) to enhance the experience. Android O has a new framework from Android which comprises some components of AI and its hardware accelerates the features of the neural network.

There are a few refreshing tools within this category which include picture-in-picture [PIP], navigation dots, smart text selection and auto-fill.

Picture-in-Picture [PIP]: This feature allows users to go to the homescreen and tap on another app while watching a movie or playing a game on your Android device. This is how it works.

Android O Picture-In-Picture Feature

Tapping on the home screen while watching the video will place the video in the small popover. This enables your second task for instance; doing Whatsapp in parallel with your first one.

Notification Dots: It seems the users will get to know the next step when the notification pops up on the device. Notification dots is a new feature. With the release of the final version of Android O, the Android app developers can notify users about the availability of action. Long pressing the notification will display the action in detail.

Android O Notification-Dots

Smart Text Selection: Google Team has done an amazing research work. And, this feature is the proof. It will bring a relief to users adaptive to copy and paste scenario. As per the research, the task of text selection is cumbersome. This magnifying new version has made the life of users simpler and smarter with the use of AI components.

Android O Smart Text Selection

Autofill: Forget memo, forget message, forget gmail where you used to save your credentials as a cache memory. This new feature remembers your username and password in some cases to quickly sign-in to the apps on your device.

Vitals: A Guard to protect your phone and enhance your user experience. This feature will improve the battery life, security and OS optimization. Besides, there is no need of Antivirus software as Google Play Protect will scan all the apps you install from the play store.

Wrapping Up

This is going to be a much awaited version of Android not only for users but also for mobile app development companies. This is for sure. GoodBye Nougat, Welcome Oreo. There is a lot more wrapped in this new version of Android. Don’t miss the read.


What Do Users Look For In An Android App?

what-do-users-look-for-in-an-android-appGoogle play hosts millions of Apps. Android App Developers upload their apps on Google Play for users. Users discover the apps in Google Play by different means but they download very few of them. The smartphone of a user is a prime space and very few apps are downloaded and used. Android App Developers have constantly wondered about this. They want to know what goes through the user’s mind when he browses the Google Play store for apps. What makes him download an app?

We have been in the app development landscape for long and have a few pointers for app developers. We studied a good numbers of apps and have a list of factors that make an app sticky. Let’s have a look at them one by one.


Android users are very price sensitive. The first thing they look for is the price of an app. Google Play provides most of its apps for free. These apps have their own monetization strategies. Majority of Android App users do not want to pay for the apps. They want it to be free. So if you are an Android App Developer and you have put an app on Google Play, ensure that it is free and have good monetization strategies to see you through for its success.

# Security

Security is one of the major concerns. Users want to stay away from apps that ask for too many permissions and do not seem secure. If you are developing an app for Android users ensure that it is secure and don’t ask for too many permissions.


Your app’s shelf life on user’s smartphone depends on how useful it is for him. It has to fulfil a need which could be anything from providing entertainment for a few minutes to delivering traffic updates. The app should serve a purpose. If a user finds your app really useful, he will stick with it.

# Size of the App

Users prefer Apps that are smaller in size. Big apps take too much space and slow down the device. Bigger apps consume too much data. This is the reason why Apps like Facebook have  Facebook Lite version. So as a developer, if you want people to download your app ensure that it is not too big. If it is big, make a smaller version of your and launch it for users who you know would not go for the bigger version of your app.

# Reviews And Ratings

Positive reviews and good ratings are oxygen for your app. users get influenced by them. They want to go for apps which have been tested and proven to be good. Very few users want to take a chance on apps that have poor reviews and ratings. So, as a developer your best strategy is to launch your app  only when you are sure that it is ready. Test with your beta testers. Launch the app when you know it is good and stable, else you would have to deal with unfavourable reviews.

Winding Up

These are the factors we feel affect the life of an app in a big way. If you want to design and develop an Android App, you should pay attention to its size , security, price and usability. Good apps get good reviews and ratings which sustains them. We at Openxcell have more than 7 years of experience in developing successful Android Apps. If you have an idea for an app, give us a call and our team will get back to you to discuss the viability of the app. Remember – Good apps are successful apps.

Everything About Android-Auto App Developers Need to Know


Hello app developers,

It’s time to extend your android app development skills.

Don’t tell me you didn’t hear about android auto. And if you really did, it’s time to turn motions into actions. Now, your next target is app development for android auto which will totally be a different (and a tad similar) experience than making apps for smartphone.

Android Auto is a collision between Android smartphones and cars. Or call it a connection between Android OS and cars build by apps. Something similar to Apple Carplay. The technology was introduced back in 2014. Till now, the idea has developed well in 2016 with APIs available to make apps for Android auto.

Back to the point, we were talking about making apps for Android auto. For this, you need to know some important things which we are going to discuss in this article.

There are Two Types of Apps

Not only apps, you have to focus on two types of apps when you are making them for Android Auto. One is Audio App and next is Messaging app. Audio apps are made with the purpose to let users hear anything they want on their travel like music, podcasts, news, etc. And messaging apps are going to alert users about arrival of notifications, messages, etc. With messaging apps, users are even allowed to send replies using their voice which will keep them focus on road. APIs to make these apps and starter’s guide is already available at Android centre.

Not All Versions are Supportable

To make apps for Android auto, you have to start from Android 5.0 (or above version) starting from Lollipop and Marshmallow. Older versions like KitKat or Jellybean don’t have any access to Android Auto. Seems like users have to buy new Android smartphones if they want to form a strong interaction between their cars and smartphones.

Supportable Cars

Don’t you dare to think that you can make app for any car. Like Android’s versions, you also have to check out cars having system shaking hands with smartphones. The car must support Android auto to interact with your auto-enabled apps. At present Android Auto has 38 manufacturers to co-operate including Audi, Ford, Mercedes Benz, VW and Volvo.

Sharp Connections

Connection between apps and cars can take place in any form like via bluetooth, USB or may be internet. So when you build apps, make sure your app can connect easily without any risk of breaking down at any point.


You have to keep all the above details in mind while making apps for Android Auto. Also, don’t forget to follow your excellent android app making ritual which includes better user experience, user interface, inspiring designs, easy to understand navigation or everything that is considered as a sign of perfect app. When you make apps for Android Auto, you have to take a good care of things that keep users focus on road while enjoying such features.