Top Mobile Technologies that Reconsider Your Marketing

Top Mobile Technologies that Reconsider Your MarketingMarketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.

This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.

Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.

You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.

Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.

Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.

Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.

Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.

Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.

This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.

To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.

Summing Up

The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.

The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.

The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.

 

Turning Raw Ideas into a Profitable Business

Turning Raw Ideas into a Profitable Business

Shaping raw ideas into a finished product is a real challenge. Just knowing the idea is not enough, it is important to dive deep into the edge of it. There are various questions that strike the team during the round table.

Ideation is the first phase and the most vital one as it helps the analysts to visualize the concept of the product and define the requirements. This, in turn, helps the designer to decide the app flow and design the prototype.

The mobile app development companies in Texas opts proactive approach to finding the appropriate solution to the business problems. During this phase, the designers, the developers, project manager, ensure to pull out as much information as possible from the client that is useful in understanding the concept.

Conceptualization is the base of the developing process as it involves long discussions and brainstorming that helps in finalizing the idea which the team needs to start working on. Laying a strong base is very important. It helps developers and designers to implement the perfect solution that meets the needs of the business.

Sitting at the round table discussing ideas, screening the existing problems and challenges, identifying the stakeholders and connecting with them embraces the idea.
The information converged is analyzed by the analyst team and the salient features of the app are then defined.

Brainstorming is a creative process that aims to perfect product idea. This involves lengthy discussions, mail chains, and various app references which is difficult to track. Therefore, in order to streamline these processes at one place, the companies use tools like JIRA, BaseCamp, Slack, etc… and connect clients. These tools are not only useful in discussion but also keeps the record of tasks done and undone.

Usually, in order to turn raw idea into a profitable one requires a lot of hard work. The analyst team along with the UI/UX designers draws a rough sketch that includes all the technical specifications for the application. Further, the team scrutinizes each and every use-case defined while planning the application design.
However, the foundation should be strong only then the implementation will show the anticipated outcome.

Discussing on idea is a repetitive task. New things keep on hitting until the completion of the development process which needs to managed and sorted out. Hence, consultative approach becomes a must.

Various app development companies in Texas follow this step-by-step approach helping startups, and businesses to overcome their challenges and increase their productivity 2X without much ado.

Why iPhone App Developers choose Swift over Objective-C?

Why iPhone App Developers choose Swift over Objective-C

iPhone app development is enhanced using the easy-breezy programming language, Swift. You may be surprised reading that 2048 game, WordPress iOS or FireFox iOS browser, all these applications are developed using Swift and not Objective C.

Gradually, Objective-C is losing its shine. The lengthy lines of code, manual memory management, the use of pointers and headers. And, one more thing, the use of semicolon at the end of each statement which made the life of app developers hell, are the things of the past. Seriously, it did not let the developers sleep for days or months if missed.

Swift is glowing. It has simplified manual memory management with automated reference counting. Meaning,  the memory of defined variable will be automatically managed. Further, it has come up with a new syntax, Dot notation syntax which structures the code and makes it easy to read.

Swift is not that old as Objective-C. It was introduced  in the year 2014 but the features it offers to the developers has made it rank in the top 10 list of programming languages.

Swift-vs-Objective-c

 Source: TIOBE Index

Today, 9 out of 10 applications are developed using Swift. Only a few clients who already have objective C as the codebase stick to it because it becomes expensive to rewrite the entire application code.

The reason for this shift is simple. Swift is,

  • Newer
  • Open Source
  • Easy to read, iterate and inspect
  • Not iOS oriented
  • Faster
  • Structured
  • Cost-Effective
  • Less bug prone
  • Easy compiling
  • Less coding required
  • Type-safe language

Ending Note

iPhone app developers are falling in love with Swift and why they should not. It has indeed reduced a hell lot of pains and helped them to structure the code base. Using this effortless programming language, developers can create apps for macOS, iOS, watchOS, tvOS and Linux. On the other hand, Google is also thinking to use Swift for developing Android applications.

It would be illogical if we write on any technology without first using it. We, at OpenXcell- the leading mobile app development company use Swift to develop iPhone apps and our clients are impressed with the work we delivered.

Below is the list of a few apps we developed;

Leader You: It is a game app that empowers individuals to develop their leadership skills on their own time—wherever they need help or wants to develop their skills.

Tenderfoot: The app falls under travel domain. It enhances your travel experience with a couple of things. 1. Check in to your hostel to access their digital suite of services. 2.  Socialise and meet new people via a communication platform.

Organiseme: It is a task list/todo list app that helps you get things done – in both your private and professional lives. Its Google-style design and integration with the Google G suite – makes it perfect for Google users.

EngageMobilize: The app falls under productivity domain. It delivers quantifiable efficiency, transparency, real-time analytics and improved safety compliance for service contractors. Further,  it also streamlines the process of ordering, managing and accounting for services and assets on your work site.

BigandStrong: The app falls under health and fitness domain. This app is specially designed for those who believe in stay fit and stay healthy concept. It contains the complete health program description followed by training sessions.

Sneak Peek At What The Year 2017 Has Brought For Mobile App Developers

Sneak Peek At What The Year 2017 Has Brought For Mobile App DevelopersSince the dawn of digitalization, noticeable changes have taken place in the mobile app industry. The rise of Augmented and Virtual Reality, Artificial Intelligence, Neural Networks gifted users a few outstanding applications.

The year 2016 was the year of experiments and introduction of some advanced features that set an example. How we can forget the stupefying AR game, Pokemon Go which promoted physical activity enabling mobile’s location services. And Prisma App, which amazed app users with the 33 artistic image filters that completely changed the look of the original image.

The year 2017 continued to follow those trends and increased the level of competition amongst the mobile app development companies.

Here is the list of those competitive trends

1. Designing of Accelerated Mobile Pages: Google started off this project a year and a half back. The company also announced a separate indexing for mobile web pages helping in better ranking. This has pushed SEO professionals to adopt new seo strategies for mobile and increase the ranking of mobile apps.

2. Location Based Services witnessed a new look: With the introduction of mobile technology, location based apps were designed and developed especially for the transportation industry. But from past three years, location based services is used in 3 of 5 apps. The use of this service is now necessary to track the location of the user to verify its genuineness and avoid crime cases. Besides, the way this service was used in Pokemon Go- the gaming app set an example for the mobile app developers.

3. Augmented Reality & Virtual Reality Stepped Forward: The invention of both these technologies has increased the demand for apps that help users tour the real world virtually. The best example of VR app is VaR’s VR Video Player. It’s an app designed to play VR player and 3D videos giving full access and support all modes. This app enables users to configure any parameter of VR player with its intuitive UI and get the immersive VR experience.

IKEA is the best example for Augmented Reality. IKEA is the furniture app implemented helping users in designing the furniture for their home or office.This app enables users to measure the approximate height and width of the sofa set, table, chair, etc… Plus, it provides a colour palette to mix and match the colour of the furniture set with the wall and the curtains.

4. Google’s New Gift Android Instant Apps:  Is it? Have Android Instant Apps reduced the work of mobile app developers? It seems so. Android Instant Apps fills the gap between native and web apps by allowing users to run the required portion of an application. And, no installation required. For instance, Tasty. You may have seen the video posted on your facebook feed wherein it enables you to watch delicious recipes.

5. M-commerce taking a new shape: The days are gone when we used credit or debit cards to shop online. Nowadays potential users are inclined to Google wallet or Apple pay for getting the pleasure of shopping. This has given rise to m-commerce which is ultimately resulting in the use of technology to the fullest.

6. Official Adoption Of Artificial Intelligence into Mobile: Prisma App has set a perfect example for mobile app developers to use AI in developing apps. Artificial Intelligence can be best use in the education industry. This can be useful in teaching children various concepts easily that are difficult to understand in theory sessions.

7. Mobile Security, Top Priority For Developers: The increased cyber crime cases has compelled developers to use powerful algorithm to secure apps from these crimes. Hence, mobile app development companies are using various sort of algorithms to lock the personal information of the users and do not let third party vendors use it.

Wrapping up

When it comes to mobile technologies, old tools and techniques are the things of the past. Clients don’t rely more on those. They want something advanced that turn their idea into a profitable business. Hence, following the above trends, mobile app development companies can create an impact on their clients and provide them the mobility solution implemented using advanced technologies and techniques.

4 Things Which Will Persuade You to Own a Mobile App for Your Travel and Tourism Industry?

Why Travel and Tourism Apps Are So Prominent

The growing trend of the mobile industry is dragging all and every kind of business to be active on apps. This is because most of the people are now dependent on these platforms, either it’s about banking, shopping, healthcare, travel, tourism etc.

Earlier people would travel around the world with maps, guides, books or with some printed material in their hand. In the present era, the mobile apps have changed everything and replaced these practices by mobile apps for travel and tourism industry.

Mobile app development is necessary, if you own a travel and tourism business. Hope you are aware that existence of such apps has transformed the traveling experience, as now the customer are able to book the traveling tickets, track the nearest restaurant, check the room availability as well as they are able to have a look at the tour guide with a single click.  Check out these points which are revealing why travel and tourism app are so prominent:

Offers Customized Services to Travelers

Travel and tourism companies are engaging their customers by offering customized services. You might be aware that now people are more attentive on their Smartphone. If you are a travel service provider, you can develop customized app for your industry with the help of mobile app developers. In an app there will be facilities which can be designed to fit the traveler’s needs like booking a ticket, accommodation and many more.

Connect The Travelers and Travel Service Providers:

A travel and tourism mobile app can be a bridge to connect the traveler and travel service provider. As there are various types of facilities provided by the travel company on their app for travelers like booking, choosing packages, rescheduling, to get regular updates about the booking details, hotel availability etc. Here on app there will be everything what a customer’s needs under a single platform.

Mobile Apps Boost Users Travel Experience:

Users of travel app get boosted after taking a look at features of your app. By making it a medium for exploring new destinations, finding reviews about places they need to visit, getting destination details, hotel booking, locating local attractions and food outlets and many more things.

App Can Grab The Attention Of Customers:

This can be done by offering a discount for the user to use your travel and tourism app. You can give various kinds of discount like first-time user discount, seasonal discount etc. Provide loyalty programs by offering a discount on next booking or cost-effective holiday packages etc.

All travel service providers should own a travel and tourism app to grow your business in the mobile realm. To develop your app get in contact with mobile app Development Company like “OpenXcell Technolabs” who can enhance your business by developing a mobile app for your travel and tourism business. Get in touch today to get a free consultation.

Why Is Mobile App Development Significant In Today’s World? Benefits of Mobile App for Business and Customers

Mobile App Development Is the Brilliant Idea to Boost Your Business in Mobile RealmToday’s modern generation prefer Smartphone’s for everything. Do you know why? It is because there are all sorts of apps which are playing a vital role for all various types of business with a large consumer base. Mobile apps for business have become essential in today’s world, as it helps to provide services on a quick access and on-demand of consumer needs.

You can see that gradually most of the businesses have begun migrating from the physical world of printing advertisements, leaflets, hanging billboards to the mobile realm. This is the main reason you should invest in the mobile application development.

A simple mobile app can be a bridge to get hold of customers for your business and get a chance to establish and grow in the graph of your industry. Mobile apps not only benefit business they also benefit the customers in various ways. Check out, what are the advantages for your business and customers?

Easy and convenient To Use:

Mobile apps are easy to use and much faster comparing to the mobile web browsing. Customer may need to go to the browser, then enter the URL and wait for the site to load and sometimes the customer may leave it unused. If the user uses a mobile app, it will take only a few seconds to launch in. It is because all the information is stored in the application itself and makes it possible to program offline.

Increase Visibility:

When the mobile app is downloaded, the app of your business will be present on the user’s mobile’s screen rather than keeping the browser’s bookmark on PC. Hence the mobile apps will reinforce your brand by increasing your visibility as well as keep your business bond with them, as it is in front of them all the time.

Increase Level of Accessibility:

With the help of your business mobile app, you and the user can contact and interact with each other easily. The user can get the services what he needs by making use of the app. The mobile app will be a valuable tool for your modern business as well as for customers to meet their needs within no time.

The mobile app can be a simple basic fundamental to make your customers happier as well as you and you can even earn more through your app. Build your company app today with the help of mobile app developers who support you to rich your business and lead you in mobile app market with their experience and skills to develop the mobile apps.

For more information, you can contact “OpenXcell Technolabs”. This mobile app development company will guide you to build an outstanding mobile app related to your business so that you reach your clients at any time and at any corner of the world.

Get the Best Idea to Turn Your Mobile App in Real World

Wanna Know How To Turn Your Mobile App Idea Into RealityThere are many individuals and companies who have got lots of ideas of mobile apps. They plan it for many reasons such as: if they want to reach new audience, get the best reviews by serving their existing customers or to get excel in their field. But the truth is that, they lack behind because of limited knowledge and hang-up thinking how to start the mobile app idea into reality.

Are you one of them? Who have got lots of ideas but don’t know how to implement the concept of mobile app in to the real world. If yes, then here are the simple and easy steps you need to know, so that you bring out your interpretation of mobile app into reality.

  • Write Your Ideas:

This is the first and foremost step to jot down every single idea that strikes your mind and if you really want to turn it into the mobile app. The main reason to note down the list on paper is to help you to focus and expand your thinking on it. It would also be helpful when you will be co-ordinating with the mobile app development company, so that they can design the mobile app for you with the help of their mobile app designers and mobile app developers.

  • Market Research:

This is also the important step after writing down your ideas. The market research will help you to identify the market needs, trends and competition. This will give you a fair idea of pros and cons of your mobile app concept, as well as you will be able to see the potential customers. These all things will give you a clear understanding how useful your app can be in future.

  • Approach Mobile App Development Companies:

Once you are completely ready with your mobile app development ideas, it’s time to move ahead and find the best and leading mobile app development company. So that they can help you build your mobile app in an attractive and cost-effective way. You can also evaluate the time, process, price and testimonials to start working with them finally.

  • Develop The App And Get Tested:

As you start with them you can co-ordinate with the mobile app designers, who will be responsible and reliable to design UI/UX of the app, as well as with mobile app developers. You can sit with them and create the wireframe of your mobile app, so that you can visualize properly the function and flow of the application. When everything is ready and your app is developed let it go under the quality testing so that you can figure out the tweaks your mobile app needs. If you are satisfied with your app you can go ahead and launch it in the iTunes App Store and Google Play Store, as well as you can do the marketing about your mobile app.

Hope you have got a clear understanding, how you can turn your mobile app idea into reality. If you are looking for mobile app Development Company who can help you to build your mobile apps. Then send us your requirements here: https://www.openxcell.com/inquire-now/

5 Fundamental UI Tactics To Keep Your App Users Alive and Active

5-fundamental-ui-tactics-to-keep-your-app-users-alive-and-activeUI matters. If your app offers a sleek, intuitive and simple UI, it will automatically click with users.

If the UI is confusing or complicated, users will leave immediately. Not only that, they won’t mind bad-mouthing your app and pendown negative reviews at the app store.

Just like in the case of a website where the overall aesthetics matter. According to a study, 88% of consumers don’t return to a site if the website offers bad experience.

So I repeat, UI is crucial, even if the app boasts of good value proposition. An app offering great value proposition but an annoying UI, would definitely witness high deletion rates.

There are five fundamental tactics to keep in mind while developing an app.

#1. Personas: In other words, think off some fictional characters to determine what will drive them to use your app. The closer the fictional characters are to your real target audience the better. If possible, undertake a research; it could be surveys and interviews, to create your personas. This will help you build an accurate user persona.

#2. Make-belief scenarios: Think of different scenarios on how the user will act.  The scenarios will act as perfect guide posts to help you design an almost perfect UI.

#3. Know-how maps: Here you need to work out all possible situations from a single interaction standpoint. You need to focus on each step that user is most likely to take. This will help you have better insights about emotions and circumstances that surround each step.

#4. Use common UI patterns:  For this you need to check out popular interfaces and study their patterns. This will make users comfortable. Agreed, it could give your app a copied-versioned look. Avoid this by layering your app with your own creativity.

#5. Use signifiers accurately: For instance, you know that an underlined text would lead the user to new pages. So use signifiers correctly so that users don’t have to think what each UI exactly offers.

In case your app is already available in the market you could use the following tactics to ensure greater user retention

• Use analytic tools: If you already released your app, use analytics tools such as Flurry and Mixpanel to help you understand how users interact with the app thereby helping you identify the problems that otherwise wouldn’t come to your attention.

• Use MyCrowd: If you are short on time and budget to conduct surveys, you can rely on tools like MyCrowd, to get real user data on app’s usability.

• Use feedback and response time: Feedback by the mobile app development company helps users know whether or not the task has been completed. You could use a simple beep, if coming up with a modal window is too much a trouble for you. Whatever the case may be, ensure that your feedback is friendly, human and timely. For more on this you can check out timing guidelines by Nielsen Norman Group.

Bottomline:

A good UI not only makes your app appear good. It also ensures that your app is highly intuitive so much so that users won’t mind opening it again and again, and also share it with their friends and family. Not to mention leave positive reviews at the Play Store or App Store.

5 Types of Location Tracking Apps You Can Use

5-types-of-location-tracking-apps-you-can-useIdeas run the world. Someone years ago  felt the need of location tracking apps and now you can find different kinds of location tracking apps in the Google Play and Apple’s App Store. Many Mobile App Development Companies located across the globe have invested their time and energies in developing useful location tracking apps. All these apps work on Geo-location API on the concepts of Geo-fencing and tracking of time. What are the different kinds of location tracking apps? Let’s find out about a few.

#Apps to track Your Kids

There are several location tracking apps in the market that help you keep a track of your kids even when they are away at schools or in parks. Apps track the kids on the basis of the signals emitted. Either the child carries a GPS tracker with him or has a smartphone with him. Parents who are always worried about the well being of their kids once they are out of their sights can use such apps.

#Apps to Track Your Employees

There are apps that can help you see what your employees are working on. Some apps can help you track time. You will know when they are goofing or when they went out of office campus. You can monitor which project of theirs takes how much time and if your employees are managing their time well.

#Apps to Track Your Car

Parking remains a perennial problem, whether you are out for a movie, a dinner or a concert. You try and find a parking spot and proceed for your movie or concert. When you come back, you are in for some really anxious moments. You are somehow unable to find your car from the rows and rows of cars parked there. There are apps that geo mark the location of your car on the map and when you access them can take you to your car.

#Apps to Locate Your Devices

You are at a vacation and you come back to your hotel room to find your iPad missing. What do you do? You search the room. You complain to the hotel desk as soon as you can. But you know you can start a bit of sleuthing on your own. How? By checking on your smartphone, the apps that have the location of all your devices; you had the foresight to install the device tracking apps in advance to secure your devices.

#Apps to Locate your Friends

Generally most of the time during the day, we are away from home – on the move. How do you then keep a track of your close friends? How do you then find out where they are?  You would love to get together if they are close by but how do you locate them without messaging them? Use apps that are designed to do this. Simple. Yes, there are apps that can display the location of your dear friends all the time. They enable you to stay connected so that if on a Friday night you are all in the same neighbourhood, you can all come together and grab a beer.

We at Openxcell, have several of such location tracking apps in our portfolio. You can check out apps like G.P.Us Friend and Come Get Me which are based on the principle of location tracking. We have expert teams of developers who can build the kind of app you want – based on your idea. They are experienced, skilled and know the right technologies.  So do not hesitate. If you want more information about app development you can call our sales teams who would be glad to help you out.

5 Questions You Must Ask Your Mobile App Developer

5-questions-you-must-ask-your-mobile-app-developerOnce you decide to have an app for your business, you start scouting for good mobile app developers. You read reviews of app development companies, you go through their work portfolios and try to gather as much information as possible. You cannot let fancy presentations alone sway you. Before finalising the partner for app development however it would be prudent to ask them a few questions. Once you know the answers you would be better informed to make a decision regarding the app developer you want to choose for the development of your app.

So what are those questions you must ask? Let’s go through them one-by-one.

#1 Can you share details of 3 of your best apps?

Answer to this question can tell you a lot about the company. The apps the company submits as best work need not be super successful ones in the market but they will give you an idea about the development capability of the team. The app should be easy to use. Jumpy UX and UI should be considered warning signals.  The logo, the color palette, icons used, navigation etc. will give you fair idea about the designing and development team.

#2 Is the development team that will work on my app in-house?

Some mobile app development companies outsource the complete app development work or a part of it. When the work is outsourced you do not have ways and means to monitor the progress and really know what is going on with your app. A project always goes through a few roadblocks and a few corrections while in development. It is better to keep everyone in the loop. With a team that is not in-house things can get complicated.

#3 What will be the communication procedure during the development?

Depending on your convenience you can tell the app development company details on how you would like to be communicated. If you are an email person or you prefer getting on with the team on Skype – you need to set the standard procedure of communication beforehand. Decide the day, date and the time you can be contacted at – it is important to discuss this in case you live in different time zones. You can set guidelines for resolving conflicts too. Line of communication should be clear. The team should be able to incorporate feedback as a part of the process.

#4 What will be the after launch app maintenance policy?

The job doesn’t get over with the app launch. In fact the journey of users starts after the app launch. Make sure you and the app developers reach a clear understanding about the journey of the app, which would invariably include updates, post launch.

#5 Will you transfer the codes, files and documents to me after the project is completed? How?

You would be paying the app development company for the project. You own the source codes, the related files, databases, web systems and documents. A good mobile app development company should have no problem in handing it all over to you – should you ever want it, once the project gets over.

These are some questions you can ask the app developers before finalising on the one you are most comfortable with. Do not hesitate to add more questions if you have doubt regarding any aspect of app development. Good partnerships are built on good open communication. Hope you find the right app development partner for developing your app. Good luck!