Marketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.
This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.
Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.
You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.
Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.
Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.
Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.
Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.
Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.
This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.
To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.
The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.
The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.
The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.