Impact of Mobile Deep Linking on App Marketing

Impact of Mobile Deep Linking on App Marketing

Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.

Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.

How does it impact marketing?

Earlier marketers had a couple of app marketing options;

Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.

These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.

Here is a quick example of that;

If you tour facebook, you may have noticed app promotions under the suggested apps.  The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.
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Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.

Wrapping Up

Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.

You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.

9 Tips to Market Your Start up Business App – Part 2

You can read the first part of this blog here.

4] Guest Posts

This is really popular – Guest Posting. It helps build your reputation as an authority in your field, in addition to gaining backlinks for SEO purposes.

However, if traffic is what you are looking at then you need to focus on guest posting for higher DA sites. This takes some work. But then, the rewards are pretty good in terms of high traffic and all.

5] Blog posts

Blog about different topics about your app. Agreed, getting traffic to your new blog won’t be that easy, however, the fact is blogging is proven medium to attract more traffic. So make sure to work both on your blog and the app at the same time.

Also, interviewing influencers for your blog will get you more traffic. Plus, invite other people to guest blog on your blog. More than anything else come up with very well thought off essays and opinion pieces that could make your blog stand out.

6] Podcasts

Podcasts are the new pink. You could leverage Podcasts in two ways. One, you could either host a podcasts or you could make the most of already popular podcast.

Given that there are good number of podcasts in the app marketing niche, so if your app is unique enough and is of great quality, it would get featured on podcasts somehow.

7] Video

2017 is the year of visuals and videos. So your app marketing activities would be incomplete if you don’t come up with an enticing video for your app. And moreover it goes without saying, you could plan to upload videos on both the app stores. For more details you could check out here. You could also work on Facebook ad videos, and most importantly, videos for your app landing page and website. And before I forget, come up with an engaging YouTube video as well. Why? It’s because YouTube is second biggest search engine in the world after Google. So getting your video up on You Tube is sure to get to you more downloads.

8] Search engines

If you are looking at long term traffic for your app, start with search engine optimization first. SEO will help your app to be found on Google, Bing and Yahoo searches easily and thereby helping you attract qualified visitors.

But then, things won’t happen overnight. SEO is a long-term process and your app won’t be able to see traffic for at least a few months. And if the competition is fierce, it might even take some years.

9] Get Talking With Influencers

Scan Twitter and Facebook feed to nail down influencers who would be interested in your topic. These influencers would already be having a large number of social media followers. If you are able to befriend them, nothing like it.

Even if you are able to make friends with even one of these influencers your website and app will see thousands of visitors in a matter of few hours.

Bottomline:

The above mentioned strategies are just tip of the iceberg. In other words, these are just basic strategies that every app owner has to undertake. So research more on various other strategies to get your the desired attention.

5 Apps Daily Bloggers Can’t Live Without

TOP 5 APPS FOR DAILY BLOGGERS

Bloggers have too many tasks per day. They need to keep themselves updated with latest trends, they require finding a unique topic for writing, they write 1000+ words each day, proofreading, editing and lots of things are on the plate. Their real life is a blend of creativity, writing and blogging. Tons of ideas keep their mind busy all the time even in nights.

To see this, sometimes I think how daily bloggers manage their too busy life. Do they save time for their family and other activities too? After an ideal research, I came to know that they save time + manage everything with the help of resources.

Bloggers always remain in touch with their favourite resources that help them live a manageable life. Previously, they were carrying books to note down everything that hit their mind. Later, computer replaced the books. And now, it is mobile which is extremely easy-to-carry.

One day I got a chance to see a blogger’s mobile. I must say: Never miss an opportunity to check-out the blogger’s smartphone. Thanks to that chance due to which I get familiar with some apps looking like gift for bloggers. After that, with quite deeper research I came to know more about apps and their usefulness for bloggers. Sharing the same with you. May be you are the one seeking for such apps.

1. Blogger – iOS, Android

Blogger is a perfect app to publish post on the go. It gives you a home to perform each part of blogging. With blogger, you can accomplish many tasks on your fingertips like posting, editing, image uploading, schedule posts, save in drafts, etc. You can save images to gallery for future use. Adding location information to your blogs is a matter of seconds with Blogger.

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2. WordPress – iOS, Android

WordPress is first-to-go choice for many bloggers. Even if I talk about myself, I prefer to publish on WordPress just because it shows good traffic and provides analytics properly. Bloggers can leverage all the benefits of WordPress in smartphone like the way they have on Desk. From posting to tagging, from viewers to analysis and from managing to anchoring, everything can be done with the help of this pocket-size app. In extras, bloggers can take advantage of capturing images and videos with Quick Photo and Video Options.

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3. Evernote – iOS, Android

This one is my favourite and others too. Evernote is not only famous among bloggers, but also among professional junkies. I named this app as “management material” because it helps to manage busy bloggers life. One can save anything like articles, documents, photos, etc., for later read. It involves tags with the help of which one can find anything saved in past. You can also use it as a note making app. And my most favourite feature is Snapshot with which I can capture anything that I want to remember.

It reminds me of old-age journals when bloggers wrote down whatever they wanted to remember for future use.

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4. Adobe Express – iOS, Android

This works like an Express. Everything at a fast pace. Fast editing, manipulating, cropping, correcting, etc. If you like something that can do the things within seconds, this app is for you. Moreover, it supports almost all blogging platforms. That’s why Adobe Express is a go-go app for many bloggers.

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5. Google Photos – iOS, Android

Google Photos acts like a problem solver. It solves your problem of huge file saving as it has a good space to save vast number of images. You have access to Google Photos from all devices. So next time whatever you think you would need at anywhere at any time, you can save the same in Google Photos. It also gives you option to share your saved photos in your circle. And there’s much more within this app that’s worth for Bloggers.

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To Sum Up: Well, there are many apps available exclusively for bloggers. Above are the one that I found most in Bloggers’ smartphone. May be you have a different choice. Don’t forget to share it in comments. I would like to know which app is like a God’s grace for you.

About OpenXcell

OpenXcell is one of the best app development companies – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

Planning For Brand Strategy in 2016: Don’t Forget to Insert a mobile app

Mobile App is a Crucial Part of Brand Strategy in 2016

As we are moving to 2016, all of us must have new plans for new years. Some goals, some ambitions, some aims, must be waiting for us. Many have made strategies of how they are going to take advantage of 2016. Among such strategy makers, brand builders are the one curiously waiting for the upcoming year.

2015 has already made it clear what will the future be like. It will be a home of digital era consisting apps, smartphones, wearables, hearables, Internet of things, and much more. Others are still working to rule over future, but the thing that has set its footprints at present and also keeps future under thump is: apps. So, whatever strategies you (the brand builders) are making to take your business on high heights, don’t forget to include mobile app as a crucial part.

Now, apps are not only marked as a type of softwares of small screens. They are also considered as one of the best tricks to form a streamline connection between customers and brands. Why? Let’s discuss.

1. Apps offer Great User Experience

What was a cab industry before Uber? It was normal and fine for everyone who relied on yellow cabs to reach the destination. All cab users were happy with hiring cabs from roadside. But after Uber, it turned great from just fine. Hiring cabs became a matter of click on smartphone. Everybody embraced the change – kudos to Uber.

Uber taught us the value of user experience. It also taught us how to make it great through app. Of course, you have a good amount of loyal customers. May be you don’t need an app. May be your customers are find with brand. But providing customers a great user experience is your prior responsibility. As the users are going digital, you have to provide an app to save yourself from losing them.

2. You are missing valuable user data

If you don’t have app, you are missing data you need to keep users hook with brand. App let’s you know much more about users and their behaviour. Why users like your brand, what they expect, what they want to improve, etc. Not only this, but it also lets you know about who come to you, but return back without interaction – may be you are missing something to catch attention of new users.

App marketers have hoards of such data with the help of tools like app analytics, marketing platforms, etc. Talk to them and you will know how they make an app come up in a lime light. Also, ask them how they turn a name into a brand through app.

May be first attempt with app is a failure, but as you go for improvement, you will see visible results in your customer base.

3. Demands of Users: Customize and Personalize

Users have higher expectations especially after smartphone era. They need everything on their hands. They expect an app working at a jet-speed.

Users need changes that fit to their requirements. To fulfil requirements of each one is not possible or consumes lot more time. Through app, you can give each one options of customization. They will make changes as per their needs.

Personalization: providing users everything based on their behaviour, location, intentions, etc. Users are from across the world. They must have their own unique behaviour, lifestyle and location. Not all go for one thing. Not all will like your single content. Some like to wait for deals while some love to stick with available prices. Apps help you understand user behaviour with analysis of their lifestyle and locations. You can make their experience personalize to increase their engagement level.

Bottom Lines

Now, you got the point how powerful app are and how much powerful they become in upcoming year. So, once again a reminder for you: don’t forget to include it in your brand building strategy.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

How To Merge An App With Brand? Let’s Learn It From Viber

Viber’s Journey From Messaging App To Lifestyle Brand

App developers or app makers are always surrounding here and there to find some app making hacks. They are constantly in a search of improvement ideas 24/7 (yes, even in their night dreams). But only few of them are aware of the fact that we can learn from what’s there nearby us.

Why should we beat our brains out if we have those ideas in our pocket? I am talking about popular apps residing in our smartphone.

Well, you have good time to study all your apps, but for now, I am turning your attention towards your favourite app: Viber.

Viber, a well known app + brand with 664 million global users is a centre of attention today. Viber started with a free calling app continued to be alive and kicking as per the demand of users. Now, it is named as entertainment ecosystem. Viber had an amazing journey from rags to riches. And if you are at initial stage of your mobile app development process, you should learn from Viber on how to become a brand.

What makes Viber different from others?

Initially, Viber was a free calling app. Later, free messaging, group messaging, video calling and public chat added to it. It also has a game market. Viber works with an aim to entertain users and constantly add ingredients that can increase entertainment level. Today, the results are: Viber is a one-stop-shop for exciting and entertaining content experience.

How Viber merge with brands?

Stickers are the treasures of Viber. Viber connects users with brands with the help of these not-looking-so-valuable stickers. Quite unique strategy.

Viber partners with brands to create stickers packs depicting the products or offers provided by brands. The app offers such stickers to users’ free-of-charge. The minute consumer download the sticker, he/she becomes a follower of Viber’s Public Chat service (where he connects with brands offered that sticker). You will find this function within Viber with the name called “Free and Follow”. This is how a small sticker works like a brand connecter. And this is how Viber works with brands.

How Viber’s sticker strategy is stickier than others?

Like Viber, many other apps offer free stickers, then why users like to connect with Viber only?

Because Viber doesn’t believe in creating cute stickers that catch immediate attention. Of course, cuteness has more power to grab attention than others, but it is not something like work-for-all. Everybody has its own choice, its own attitude. Some like cuteness while some like charm; some are attracted towards beauty while some go after delicacy and so on.

Viber has a large user base. Obviously, each of them has its own choice with its own mood. That’s why instead of building cute stickers only, Viber generates different types of stickers for different types of expressions. Whatever you feel or like, you will get that available in sticker-version within Viber. In Viber language, it’s called stickers with attitude.

At the end

With plenty of services (still expanding) and constant rise of improvement & entertainment levels, Viber keeps users stick with app and magnetize new users to join the community. It’s clear that building an app is not enough, but to keep it improving for the sake of users is a key part of its success.

How To Turn Your Free-To-Play Mobile Gamers Into Money-Givers?

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Allen Sokol, a Candy crush player – addictive to play the game in his free lunch hours. He often finished up with free turns. Instead of waiting for 20 more minutes to get one more turn, he prefers to pay 99 cents for 5 turns. When he runs out of paid 5 turns, he again pays for more turns. Players like this are extremely important to mobile gaming industry. And mobile gaming industries are constantly trying to increase the quantity of such players.

Successful mobile game developers are aware of strategies turning free-to-play mobile gamers into money-givers. They have a good bunch of players like Allen Sokol. Let’s have a look on what’s the secret hidden behind their mind.

Create a fear of losing or a desire to win

Users have different personality factors: some have a strong desire to win while some are afraid of fear. You have to motivate both types of users. You can provide reward for success or a punishment for failure (just like in school).

Candy Crush Saga creates a fear of losing with warnings like “only 3 moves remain”. It creates a desire to win when users are out of moves with its offers like “you need 6 more moves to win the game”.

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Competitive Environment

Allen Sokol when entered to Candy crush world decided that he will not spend a penny on it. He was stick with its promise till two months. One day he was out of its free turns, and he had some more time to spend with Candy Crush. At that time, one more thing was pushing him to buy moves i.e. beating friends with high scores. Situation plus desire to beat the competitors forced him to reach within deep pockets. So, create a competitive environment and let the situation work for you.

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Don’t interrupt with ads

Some game developers still believe that banner ads are the only way to earn through free-to-play mobile games. But the fact is: such types of bombarding ads are riskier than other revenue methods. If you interrupt users with banner ads or stop them to see a 30-second video pitch, you will lose users as soon as they find another alternative (which is not a big deal, today). Best selling games like Candy Crush Saga, Soda Saga and Farm Heroes Saga, never rely on banner ads to earn some pennies from users.

Watch-to-Earn Strategy (Optional In-game Advertising)

Have you ever played “Cut the Rope”? If yes, you must remember that candy-loving monster cutely trying to eat all those candies. Cut the Rope has different strategy than Candy Crush Saga. It either let the users wait till hours to unlock next level or allow them to view a 30-second video to unlock the level.

I know I said not to interrupt users with ads. But here the strategy is unique. Cut the Rope is not forcing users to see ads. It’s completely optional.

Flexible Deals

Buying weapon, more lives, extra energy, etc., all are popular strategies, but they are now out-of-style. With such strategies, users sometime feel over tricked, forced or manipulated. So, it’s better to be flexible.

To deepen the users’ loyalty, you have to be flexible with all your virtual goods or in-game purchases. For e.g. a weapon costs 500 coins, make it 300 coins after a while – when you notice that user is not ready to pay the amount. Another example is: if in-game currencies like 500 coins cost $4.99, make 600 coins available at the same price. This will change the mind of users.

Conclusion

With Free-to-play mobile games, you must accept the fact that majority of users are not going to spend a penny – at least till one month. You have to keep this in mind while putting magic ingredients into the game that can take the money out of the pocket. Keep making your efforts more and more effective until the user surrender to pay for the game. Also, remember not to overdo it.