What makes the top marketers different from others? The answer to this is really simple, they adopt the technology. The topmost marketers use the most effective marketing software apps and their smartphones for marketing. The tremendous increase in the popularity of automated marketing software has resulted in an increase of the pressure for most marketing departments to implement a technology that will help them better generate, nurture, and close leads. Marketing software apps fulfilling all the marketing needs and having user-friendly UI are developed by the mobile app marketing company.
Majority of the modern-day marketers use the marketing software apps that have ended up being a great asset for them. Here is a brief explanation for some of the best marketing software apps for marketers to look up at in 2018:
- Analytics And Data Visualization Solutions
Every marketing technology community should be a powerful analytics tool. If the ability to measure the performance of your marketing efforts is not there, you will have no idea if your campaigns are producing positive ROI and which, according to industry reports, is one of the biggest challenges facing businesses today. To overcome this, the only solution is to use analytics and data visualization tools. As the analytics and data visualization tools can measure the performance of marketing efforts. Some of the popular tools for it are Google Analytics, EyeQuant, and HotJar.
- Content Marketing Platform
Content marketing has proven to be the best and most effective aspect of digital marketing. But it’s not an easy task to do, there’s a lot to handle regarding the planning and execution of a strong content strategy. There is the responsibility in developing a content calendar, building the right creative team, and even when all that is taken care of, the content itself needs to be created, optimized, and evaluated in a proper manner. That is the reason why businesses like JPMorgan and Google use content marketing software to create informed strategies, hire talented freelancers, and publish quality content for their followers. These contents can be published and marketed on desktop tools such as Clear Voice & Contently, and apps such as Headspace & Flipboard.
- SEO Solutions
There are nearly 60% of businesses that spend between $1,000 to $5,000 on search engine optimization tools every month. That is not at all surprising, as 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks.
The softwares like Moz, SEMrush, and DeepCrawl can help to find out unique link-building opportunities, and optimize content for search engines.
- Customer Relationship Management Software (CRM)
Each phone call from a sales rep, every email from a marketer, gets you closer to your ultimate goal i.e; purchase. But, to keep track of them at every stage of the customer journey is not an easy task. This ends up with data being buried in a spreadsheet or lost on a company laptop. Customer relationship management software helps the entire sales and marketing departments to track each and every interaction between customers and their business, and it can also maintain relevant communication throughout the journey of a buyer. Some of the best CRM softwares are Salesforce, Infusionsoft, and Microsoft Dynamics.
- Business Intelligence Software
Basically, business intelligence software works on collection and analysis of large-scale data. Informed business decisions without all the facts cannot be made. Therefore, integration of your software is necessary for a seamless customer journey, but so is integrating your software to get a better view of your business’s performance. The business intelligence tools pull critical data from different documents, departments, and other software, to provide information to the decision-makers so that they can choose and decide where to go next. Some of the tools for business intelligence are Microsoft Power BI, Domo, and Tableau Desktop & Mobile.
This was all about the different types of marketing software apps, which can help the marketers to grow their business in 2018.