Top Mobile Technologies that Reconsider Your Marketing

Top Mobile Technologies that Reconsider Your MarketingMarketing has a huge impact on users. However, professionals find unique ways to craft marketing strategies and influence users.

This is the mobile era, and today, approximately half of the world’s population owns a smartphone. Besides, on an average 80% of the users time is spent on apps which need internet connection.

Considering these facts, marketers adopted mobile as a primary source for marketing and built an opportunity for mobile app development companies.

You may have witnessed the craze of the popular game Pokemon Go which was developed using Augmented Reality, Artificial Intelligence and Beacon technology. The craze slowed down but these technologies left an impression on the players.

Though they are used mainly in making mobile games, they can do wonders in marketing. The proof of the above statement is Facebook’s new app update which has AR Features. Posting Live videos with real-time comments and likes. Also, “This or That” feature with Giphy Live Animated GIF is an amazing one.

Facebook crafted amazing marketing strategies using Augmented Reality to keep users engage and increase the number of users.

Prisma app soared the app store charts within a week after launch because of the new technologies that evolved the image editing phenomenon. Using Artificial Intelligence and neural technology, the app was designed with 33 artistic filters that add beauty to the original pic.

Artificial intelligence is a buzzword in marketing. It can aid marketing professionals to focus on creating a truly personal and interactive marketing strategies that increase users engagement. Chatbots, for example, help marketers resolve the queries efficiently.
It also gives time to innovate ideas and recreate the product through effective emails, campaigns and promotional activities.

Beacon Technology became popular with the adrenaline game Pokemon Go. The way the technology was used in the app amazed the users. iBeacons are used to enable the location services of the smartphones and provide relevant location search result to the users.

This new technology has magnificent benefits for marketers. It helps them to collect customers data with location. For instance, Zomato app has this technology enabled allowing marketers to collect and analyse the data which location and restaurant are searched more often.

To be precise, this technology is now used by retailers. Retailers can collect data about customers’ shopping habits that help them rethink on their marketing strategies, store location, and offers that align with what the customers are looking for. Thus, enhancing retailers’ overall experience.

Summing Up

The technology is evolving marketing techniques and helping marketers to innovate unique ideas to promote brand and products. Virtual Reality, Augmented Reality, AI and iBeacon are the popular ones which redefined digital marketing.

The one which inspired many was NHS Hospital’s AR blood donation campaign. The hospital launched AR billboard campaign that allowed participants to virtually fill the bag and get register as a blood donor. This campaign was organised majorly in London and Birmingham.

The second example is IKEA catalog app that uses image recognition technology. This app allows users to virtually place furniture at home and figure out its use.

 

Is Offshore Development Team Hard to Build?

Is Offshore Development Team Hard to BuildToday, the major problem of entrepreneurs is finding experienced and knowledgeable engineers. They are really expensive and hard to get. On the top of high salary, yearly bonus, peaceful working environment and perks are the additional benefits to influence them.

Software development is not the work of a single person. It is a task accomplished by the combined efforts of the business developers, business analyst, project manager, team of software developers, UX/UI designers and quality analyst.

We are a custom software development company offering offshore development services to the organizations looking for better return on their investment. Many organizations count on us as the best partner for outsourcing software development. And, they find our value shore model to be the best fit for planning software development quickly and efficiently.

However, it is noticed that companies that opt for outsourcing agencies fail to meet the development needs by repeating the same mistakes.

Who said it is an easy task? It is certainly hard to build an offshore development team but not impossible. Being a startup to make things doable at your end, you need to put little efforts.

  • Meet them in person: Going offshore means dealing with an unknown culture. It is next to impossible to work with a team you don’t know. How can we in our professional lives if we don’t follow the same in our personal lives?

    Relax! If you want a team of engineers to remotely work for your project, you need to put a step forward; travel, meet them in person and build a rapport. This way you can easily be able to work and get mixed with their culture.

  • Offer Fair Salary: Yes, it is understood that you are outsourcing your project and not hiring in-house engineers. Have you heard of this quote by Richard Branson? “If the person who works at your company is not appreciated, they are not going to do things with a smile.” As a consequence, the product that you have asked them to build may not be of quality and you may lose your customer over bad service.

    The ball is in your court… Either hire giving fair price or simply flush off the idea of developing a product from your mind.

  • Don’t Rely on Agency: Hey it’s not at all risky to go for an outsourcing software development agency but the concern is quality and on-time delivery.There are a few outsourcing agencies that offer quality services at fair prices adhering the timeline.

    The term outsourcing has evolved with the passing time. Now, the outsourcing agencies also have a team of intelligent and experienced engineers willing to help startups with their products.

    But it’s better to build a team rather than going for an agency as a) you are not directly connected to the team of developers. b) The project manager act as a mediator between you and the developing team. And this may welcome a chaotic situation if your product is developed as per your expectation.

    Being a startup you may look for engineers who contribute their creativity and innovation so that the product enhances and functions smoothly. These factors you may not get in the third party agencies.

  • Let Engineers Explore Your Office: Client meeting is the best way to understand each other’s working methodology and build a friendly relation.Yes, of course, the engineers you’ve hired will better understand your business but you as their client will understand how they ideate things. Hence, bringing your team from different parts together at one place will bring out more ideas and increase knowledge of how the product will get implemented in the coming months or days.

  • Treat them better: Your behavior is one of the biggest factors which makes or breaks your project. If you treat them badly, be ready for the worst. People don’t choose to work with the company that treats them badly.They may leave your work incomplete if you continuously treat them as third-class citizens.If you really want to build an outstanding offshore development team, treat the developers the way you treat your company employees. Nice and friendly.

Trends To Know For Custom Software Development

Trends To know For Custom Software Development

With the advances in technology, we have come across this term “customization” often. Business needs keep on changing. No company follows a uniform approach to outperform the competition. There is some or the other strategy they create and implement to keep their business walking. For that, enterprises require a sort of customization in their existing system which not only increases their business productivity but also delivers accurate data to get useful insights.

The era in which we are living is the era of mobile technology. Enterprises drop in the requirements for mobile applications along with the website development. Isn’t that so?
According to a report from smart insights, 90% of mobile time is spent on apps like browsing the internet, chit-chatting on social media apps, transactions through banks, doing business etc..

If this is the scenario, what about the user experience? User experience is the cornerstone for the success of any mobile application. The smooth navigation, reduced loading time, and soothing user interface is what a user looks for in the mobile application.

In recent times, software development firms have developed remarkable applications leaving app users amazed. The epitome of such masterpieces is Prisma. Pick the technology, the image editing filters, the simple user interface. Each functionality, each feature was awesome. The app download crossed 1.6 million in the second week of the launch itself.

Here we go through the trends for custom software development…

  • Adapting Mobile

The population of smartphone users is increasing in a huge number. According to Statista, by the year 2020, the number will increase to 2.87 million users. The way users are getting cling to mobile phones, no wonder this is the age of mobile application development.

Most of the custom software development companies get clients whose requirements are to develop customized websites and mobile applications.

When it comes to developing mobile applications, clients prefer native application over hybrid application. Because app interaction with the device is easy and development time is also less.

But there is no need to relax! The demands of businesses are taking another shape. To be in the competition and enjoy the benefits, clients come up with unique ideas that are hard to implement and consumes time. Hence, it’s necessary for app developers to stay updated with the current trend going in the mobile app industry.

  • Be Agile

Adopting agile methodology is the best way to keep clients in loop related to the task assignment and hours allotted. Have you ever heard of being transparent to clients?
Honestly, it’s a tough task, but this is the only way to develop the trust in the business relationship.

Following agile methodology, actually reduces your post deployment pains.

What pains?

  • Version release
  • Changes in requirements
  • System failure

There is a test build released to clients during the development phase. This enables the client to test the app, report bugs to the developers and add new requirements if he wants to.

  • Moving to Cloud

Cloud Computing is often described as a technology. It facilitates users with the large storage capacity, scalability and security without worrying of infrastructure and memory leak. There is no need to maintain dedicated servers that include the high upfront cost. There is no requirement of hardware and RAM replacement. Developers only need an internet connection and a cloud provider login. Simply login, create a database and optimize the application server as and when needed.

Cloud has made things easy for developers.

  • Reduce code lines
  • Inbuilt APIs which can be easily integrated with the application
  • Low server maintenance (Pay as you use trend)
  • Resize server anytime and anywhere

There is a new trend going on – the concept of serverless architecture and microservices. Custom software development companies have started using this concept to make the application smooth running.

  • User Experience

For most of the applications, no matter the concept is same, user experience changes the game. There are millions of applications rolling in the app store. Apple Store has around 2 million applications whereas Google Play Store has over 2.2 million applications. Users overlook the app whose user experience is not smooth, uninstall it and rate as poor quality. It doesn’t matter whether the app is developed and deployed using cutting edge technology.

  • Software Security

The increasing demand for cloud technology and synchronization of personalised data raises the question of security. User information is prone to cyber crime as a violation of payment gateways, cracking of cloud storage, etc… Hackers have shrewd mind to encrypt the password and fetch user information from the third party vendors. This is stopped to an extent. Based on requirements, software developers built software that has strong encryption and decryption algorithm and also saves your information from getting leaked by third party vendor.

Conclusion

The trend is changing so do the techniques of development. Simple software application won’t work in this era of technology. Nowadays, clients are looking for the software customized as per their needs and business nature.

Are you looking for the custom software development company for your project? Do contact us at sales@openxcell.com. Our experts will guide you through your needs.

Here Is The Strategy To Grow In Your Restaurant Business

Boost Your Restaurant Business Today

In the present era, most of the people are stuck with their Smartphone’s. Today, everyone wants everything at their fingertips. Might be shopping, booking a taxi, ticket, hotel or order food from the restaurant etc. No doubt, these days mobile apps are providing numerous benefits to the customers as well as for businesses.

As per the research, there are more than 35% people in the world who are dependent on the restaurant for food. To reach these people food industry has set up a different level so that they reach them and provide attractive offers and good services. Hotel and restaurant have boomed their services in the form of mobile apps.

Ordering food online is in trend now, where people love to order their favourite food from the best place they want to. If you are running a hotel or restaurant mobile app development can help you to reach another level in your food industry. Here are some of the benefits of a mobile application for the restaurant business.

Menu Card:

There is an inbuilt menu card that consist a list of varieties of food along with the information of prices. From here the customers can choose his favourite food and within a single click, he can place an order for it.

Alternative Choices Of Restaurants:

There are many food industry mobile applications such as Zomato, Food Panda etc. Through their mobile app, they are giving the customers multiple options of restaurants. Here the user can choose the restaurant from where he wants to order the food based on the category, location etc.

Comments and Ratings:

Customer has been given the option to rate and give some feedback about the services of the restaurant and quality of the food. So, that the other customer read them and select the best restaurant to get better services and food.

GPS and Location:

With the help of GPS, the customers will be able to select the restaurant nearby them to order the food. There is no need to provide the address to the service provider as the application will automatically trace the address and deliver the food to customers easily.

Easy Payments:

Customers will also be able to make the payment easily for the food they have ordered. As the app can contain options for easy payments such as credit card, debit card, net banking, cash on delivery (COD) etc.

Hope now you have understood how the mobile app strategy can run your restaurant business on top. Through a single app, you can get in touch with millions of customers for your food industry. So what you are waiting for – hire mobile app developers and let users have your food services in their pocket and get connected to you in one touch from their Smartphone.

Feel free to contact OpenXcell Technolabs to get a free consultation for planning and developing and mobile app for your restaurant business.

4 Things Which Will Persuade You to Own a Mobile App for Your Travel and Tourism Industry?

Why Travel and Tourism Apps Are So Prominent

The growing trend of the mobile industry is dragging all and every kind of business to be active on apps. This is because most of the people are now dependent on these platforms, either it’s about banking, shopping, healthcare, travel, tourism etc.

Earlier people would travel around the world with maps, guides, books or with some printed material in their hand. In the present era, the mobile apps have changed everything and replaced these practices by mobile apps for travel and tourism industry.

Mobile app development is necessary, if you own a travel and tourism business. Hope you are aware that existence of such apps has transformed the traveling experience, as now the customer are able to book the traveling tickets, track the nearest restaurant, check the room availability as well as they are able to have a look at the tour guide with a single click.  Check out these points which are revealing why travel and tourism app are so prominent:

Offers Customized Services to Travelers

Travel and tourism companies are engaging their customers by offering customized services. You might be aware that now people are more attentive on their Smartphone. If you are a travel service provider, you can develop customized app for your industry with the help of mobile app developers. In an app there will be facilities which can be designed to fit the traveler’s needs like booking a ticket, accommodation and many more.

Connect The Travelers and Travel Service Providers:

A travel and tourism mobile app can be a bridge to connect the traveler and travel service provider. As there are various types of facilities provided by the travel company on their app for travelers like booking, choosing packages, rescheduling, to get regular updates about the booking details, hotel availability etc. Here on app there will be everything what a customer’s needs under a single platform.

Mobile Apps Boost Users Travel Experience:

Users of travel app get boosted after taking a look at features of your app. By making it a medium for exploring new destinations, finding reviews about places they need to visit, getting destination details, hotel booking, locating local attractions and food outlets and many more things.

App Can Grab The Attention Of Customers:

This can be done by offering a discount for the user to use your travel and tourism app. You can give various kinds of discount like first-time user discount, seasonal discount etc. Provide loyalty programs by offering a discount on next booking or cost-effective holiday packages etc.

All travel service providers should own a travel and tourism app to grow your business in the mobile realm. To develop your app get in contact with mobile app Development Company like “OpenXcell Technolabs” who can enhance your business by developing a mobile app for your travel and tourism business. Get in touch today to get a free consultation.

Why Is Mobile App Development Significant In Today’s World? Benefits of Mobile App for Business and Customers

Mobile App Development Is the Brilliant Idea to Boost Your Business in Mobile RealmToday’s modern generation prefer Smartphone’s for everything. Do you know why? It is because there are all sorts of apps which are playing a vital role for all various types of business with a large consumer base. Mobile apps for business have become essential in today’s world, as it helps to provide services on a quick access and on-demand of consumer needs.

You can see that gradually most of the businesses have begun migrating from the physical world of printing advertisements, leaflets, hanging billboards to the mobile realm. This is the main reason you should invest in the mobile application development.

A simple mobile app can be a bridge to get hold of customers for your business and get a chance to establish and grow in the graph of your industry. Mobile apps not only benefit business they also benefit the customers in various ways. Check out, what are the advantages for your business and customers?

Easy and convenient To Use:

Mobile apps are easy to use and much faster comparing to the mobile web browsing. Customer may need to go to the browser, then enter the URL and wait for the site to load and sometimes the customer may leave it unused. If the user uses a mobile app, it will take only a few seconds to launch in. It is because all the information is stored in the application itself and makes it possible to program offline.

Increase Visibility:

When the mobile app is downloaded, the app of your business will be present on the user’s mobile’s screen rather than keeping the browser’s bookmark on PC. Hence the mobile apps will reinforce your brand by increasing your visibility as well as keep your business bond with them, as it is in front of them all the time.

Increase Level of Accessibility:

With the help of your business mobile app, you and the user can contact and interact with each other easily. The user can get the services what he needs by making use of the app. The mobile app will be a valuable tool for your modern business as well as for customers to meet their needs within no time.

The mobile app can be a simple basic fundamental to make your customers happier as well as you and you can even earn more through your app. Build your company app today with the help of mobile app developers who support you to rich your business and lead you in mobile app market with their experience and skills to develop the mobile apps.

For more information, you can contact “OpenXcell Technolabs”. This mobile app development company will guide you to build an outstanding mobile app related to your business so that you reach your clients at any time and at any corner of the world.

Planning For Brand Strategy in 2016: Don’t Forget to Insert a mobile app

Mobile App is a Crucial Part of Brand Strategy in 2016

As we are moving to 2016, all of us must have new plans for new years. Some goals, some ambitions, some aims, must be waiting for us. Many have made strategies of how they are going to take advantage of 2016. Among such strategy makers, brand builders are the one curiously waiting for the upcoming year.

2015 has already made it clear what will the future be like. It will be a home of digital era consisting apps, smartphones, wearables, hearables, Internet of things, and much more. Others are still working to rule over future, but the thing that has set its footprints at present and also keeps future under thump is: apps. So, whatever strategies you (the brand builders) are making to take your business on high heights, don’t forget to include mobile app as a crucial part.

Now, apps are not only marked as a type of softwares of small screens. They are also considered as one of the best tricks to form a streamline connection between customers and brands. Why? Let’s discuss.

1. Apps offer Great User Experience

What was a cab industry before Uber? It was normal and fine for everyone who relied on yellow cabs to reach the destination. All cab users were happy with hiring cabs from roadside. But after Uber, it turned great from just fine. Hiring cabs became a matter of click on smartphone. Everybody embraced the change – kudos to Uber.

Uber taught us the value of user experience. It also taught us how to make it great through app. Of course, you have a good amount of loyal customers. May be you don’t need an app. May be your customers are find with brand. But providing customers a great user experience is your prior responsibility. As the users are going digital, you have to provide an app to save yourself from losing them.

2. You are missing valuable user data

If you don’t have app, you are missing data you need to keep users hook with brand. App let’s you know much more about users and their behaviour. Why users like your brand, what they expect, what they want to improve, etc. Not only this, but it also lets you know about who come to you, but return back without interaction – may be you are missing something to catch attention of new users.

App marketers have hoards of such data with the help of tools like app analytics, marketing platforms, etc. Talk to them and you will know how they make an app come up in a lime light. Also, ask them how they turn a name into a brand through app.

May be first attempt with app is a failure, but as you go for improvement, you will see visible results in your customer base.

3. Demands of Users: Customize and Personalize

Users have higher expectations especially after smartphone era. They need everything on their hands. They expect an app working at a jet-speed.

Users need changes that fit to their requirements. To fulfil requirements of each one is not possible or consumes lot more time. Through app, you can give each one options of customization. They will make changes as per their needs.

Personalization: providing users everything based on their behaviour, location, intentions, etc. Users are from across the world. They must have their own unique behaviour, lifestyle and location. Not all go for one thing. Not all will like your single content. Some like to wait for deals while some love to stick with available prices. Apps help you understand user behaviour with analysis of their lifestyle and locations. You can make their experience personalize to increase their engagement level.

Bottom Lines

Now, you got the point how powerful app are and how much powerful they become in upcoming year. So, once again a reminder for you: don’t forget to include it in your brand building strategy.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.