Top Tips to Get Your Retail App Christmas-ready

top-tips-to-get-your-retail-app-christmasChristmas is round the corner and I believe your to-do list is ready: Decorations for the living room, additional groceries for the kitchen, Christmas gifts for kids and so on and so forth.

But then, how about a to-do list for your retail app?

Nope! Still in works…buckle up then.  We’ve got just a few fortnights at hand.

Given that holiday seasons are the best times to skyrocket your sales. And that 70% of holiday shoppers are planning to shop on mobile, and that, holiday season drives almost 20 to 40% sales,  compared to the entire year, so, it’s more important, now than ever before, to gear up your retail app for holiday sales.

Other online holiday metrics that matter from Adobe:

  • Online holiday sales to reach $91.6B
  • 53 percent of shopping visits happening on mobile versus 47 percent expected to happen on desktop
  • Christmas time would witness 66 percent of shopping visits on mobile, while Thanksgiving would witness 59 percent on mobile.

Here wade through some top tips to ensure that you retail app doens’t miss out anything that crucial from holiday viewpoint:


Source : MarketingLand

# Add a holiday theme to your app

Well, if you wanna accelerate app downloads during the Christmas holidays, mobile app developers need to  ensure that their app is decked up in a perfect Christmassy theme.  Get your streamers and mistletoes and Christmas trees out of your living rooms to deck up your app walls as well. Also, come up with a new title and description that’s in sync with the festive mood.  Plus, ensure that you are not just about mind-boggling promotional discounts and sales, ensure that your app is equally alluring to the new users.

#  Make it iOS 10 friendly

With the recent roll of iOS 10, adding cool new features to your app should be a piece of cake for you.  This would generate word of mouth publicity for your app and in turn more downloads. Also, ensure that your app is in tune with iPhone 7 and iPhone 7 plus.

# Install mobile payment option

Embrace it. If you are really keen on pleasing your customer. Go on and embed Apple Pay or Google Wallet features to make payment processes prompt for the user.

#  Focus on fetching more positive reviews

Yeah! This is inordinately important. More positive reviews mean, better app ratings, which means your app will be more and more noticeable in the app stores, thereby increasing chances of download.

But then, how to attract more positive reviews for your app?

Simple….request your happy users to go ahead and post happy reviews of your app. Mobile app development companies could even think of launching special holiday campaigns and suggest satisfied customers to leave a positive review about your app at the app stores.

#  Launch your holiday email campaigns with focus on your apps

Surprised! But the fact of the matter is email are popular even in this age of push notifications. So make sure you introduce your discount offers, exclusively meant for apps, via your old-fashioned emails. Why? Because according to Adobe, emails was the best way for users to touch base with their mobile apps.


Source: MarketingLand


Go on and implement all the strategies immediately. The app store might shut shop in between Dec 22 to Dec 29. In other words, you won’t be able to  make updates in your app during these days. So make it fast and get your app to app store now.


3 App-less Ways to Engage Your Mobile Users

how-to-engage-smartphone-users-beyond-appsAccording to Forrester’s research, majority of users’ mobile time is spent behind five or fewer apps – most of them are social media and messaging apps. This user behaviour is an indication that it is almost impossible to grab users’ attention through apps.

But as per comScore’s report, more than half of online time is coming from apps. So, no matter how much it seems impossible to catch eyes of mobile users on your brand, you have to strive hard. Your business is not going to spread through web users as quantity is major within mobile.

For approaching mobile users, you have to adopt a different way because apps are no longer determined as core way to get a tight grip on millions of users. You have to walk on trendy app-less ways to iron your marketing tactics.

Here they are:

1. The Chatbot Way

Looking at the impossible way of distracting users from their current favourite apps, the best strategy to follow is: indulge with them through their favourite apps. This is possible through Chatbots that allow you to become a part of daily social media lives of users.

Users spent maximum of their time on Facebook and other social media apps. Building a chatbot will turn into an opportunity to have personal talk with users. Whenever they need any of your service, they find Chatbot an easy to reach you without leaving their favourite platform. Personal conversation will easily take place and you will come in direct contact of those who actually need you.

Chatbots will make your marketing tactics more effective than ever. All your time which is wasted behind approaching customers who don’t need your services will be saved and can be used to impress needy customers.

2. The Voice Assistant Way

Call it a type-less way where users just need their voice with the thing they want – something like Amazon Echo. Voice assistant will totally replace the need of app because users will become more able to perform activities through voice than search, browse and typing.

If you give users an access to digital assistants where they just need to say the service, they will interact with your brand more effectively. With digital assistant, you are giving them the world’s easiest ways to avail service, not on fingertips, but on voice. Through voice assistant, they are having a direct way to communicate with you and discuss their purchase plans. You can give them assistant and advice to win their trust.

3. The Hyrbid Way

In hybrid way, users move from voice to visual communication. Voice is a fastest way to send information while visual is the best way to receive and understand information. Combining Chatbots and Voice assistant, you can adopt hybrid way where users will ask you queries and you will answer them through visuals as well as voice communication. For e.g. on asking, you can tell them that you offer best services along with visuals showing them benefits they will get from your brand.


You don’t need to spend millions on making an app as chances are slim to get handful of users. Rather invest your money on building chatbots and voice assistant services for social media users where you can have direct communication with users without disturbing their social life.

About OpenXcell

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