What is progressive web app? A website built like app. A website that gives users an exact feeling of being an app. Users can install these apps, receive push notifications and can use them offline too. The only difference between Progressive Web Apps (PWAs) and native apps is PWAs won’t be able to have access to all features of smartphones just like native apps.
With the rising technology, abilities of PWAs are also increasing at a high speed. And with the losing interest of users among apps, demands of PWAs are at high peek.
Data says that 50% of total smartphone users download 0 app per month which means zero progress in app download data. This is a sign to move on other technologies where PWAs and Instant Apps have fair chance to get adopted.
One thing we all clear about is web app won’t be able to deliver experience like native apps. But I repeat, technology is growing at high pace bringing permanent solution for brands that are willing to catch users’ attention at any cost. This cost also includes adoption of PWAs.
PWAs hold the power of website as well as app. According to top app development companies, PWAs have 10 characteristics to compete against mobile apps.
Here they are:
1. Top-Notch Performance
PWAs are wrapped up in latest technologies with efficient content and fastest speed because of which they perform better than other apps.
Being served through TLS connections, PWAs are totally free from hacking, attacks, spoofing and other types of insecurities.
3. Working Offline
In spite of having web-like qualities, PWAs can work on offline mode too which is unlikely with Android Instant Apps. PWAs load content faster than websites and store that content at offline mode. So, whenever users need the content, PWAs can show the same at offline mode and at slow speed whereas website generally show errors when internet fail to work.
4. Home Screen Addition
Compared to bookmarking a site on browser, adding the particular page to the home screen is a lot easier. PWAs allow you to add apps on home screen so you can visit them every now and then easily.
5. Push Notifications
You can’t receive alerts or push notifications from a website. This area is under the cover of apps only – but no more. PWAs also hold the power of push notifications.
6. Improved Conversion and Retention Rates
Live example is: Flipkart recently released PWA version of app after which the company notified 70% increase in conversion and retention rates. That means users have started liking progressive web apps more than native apps.
7. Combination of App and web
Website doesn’t seek permission of users to get update and apps are well optimized for mobile screens – both these qualities are possessed by progressive web apps.
8. No Need to Get Through App Store
Just like website, you don’t need an app store to publish your progressive web app.
9. Search Engine Access
PWAs and its content have access to search engines as you can optimize all your content and keywords just like your website.
10. Quick Fix
Well, there is no need to take users’ permission for updates and no need to wait for weeks to get permission for app stores – all this makes you able to fix bug and release updates quickly.
Now, I got the idea of why developers are afraid of PWAs and their gaining popularity – because they carry the qualities of both an app and a website. App developers need to learn how to make PWAs as soon as possible because brands are thinking of extending their business through PWAs.