9 Tips to Market Your Start up Business App – Part 1

There are over 3 million apps crowding the app stores today.  And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.

Only a handful of apps could be recognized as stud apps. And these include:

10 Tips to Market Your Start up Business App

And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.

So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.

Some of the app marketing strategies you could think you could adopt are discussed below:

1. Reviews
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
6. Podcasts
7. Videos
8. Search engines
9. Network with influencers

So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.

1] Reviews

While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.

So make sure that people review your app at the app store. Now, how do you ensure that people review your app?

Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once.  For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.

2] Social Content

Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.

Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.

Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.

3] App Store Optimization

Just like search engine optimization, optimizing for the app store is very important.

How do you do that?

Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.

You also need to build backlinks to the app store to ensure Google searches lead users to the app stores

Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.

Read more in the next part.  

Advertisements

Planning For Brand Strategy in 2016: Don’t Forget to Insert a mobile app

Mobile App is a Crucial Part of Brand Strategy in 2016

As we are moving to 2016, all of us must have new plans for new years. Some goals, some ambitions, some aims, must be waiting for us. Many have made strategies of how they are going to take advantage of 2016. Among such strategy makers, brand builders are the one curiously waiting for the upcoming year.

2015 has already made it clear what will the future be like. It will be a home of digital era consisting apps, smartphones, wearables, hearables, Internet of things, and much more. Others are still working to rule over future, but the thing that has set its footprints at present and also keeps future under thump is: apps. So, whatever strategies you (the brand builders) are making to take your business on high heights, don’t forget to include mobile app as a crucial part.

Now, apps are not only marked as a type of softwares of small screens. They are also considered as one of the best tricks to form a streamline connection between customers and brands. Why? Let’s discuss.

1. Apps offer Great User Experience

What was a cab industry before Uber? It was normal and fine for everyone who relied on yellow cabs to reach the destination. All cab users were happy with hiring cabs from roadside. But after Uber, it turned great from just fine. Hiring cabs became a matter of click on smartphone. Everybody embraced the change – kudos to Uber.

Uber taught us the value of user experience. It also taught us how to make it great through app. Of course, you have a good amount of loyal customers. May be you don’t need an app. May be your customers are find with brand. But providing customers a great user experience is your prior responsibility. As the users are going digital, you have to provide an app to save yourself from losing them.

2. You are missing valuable user data

If you don’t have app, you are missing data you need to keep users hook with brand. App let’s you know much more about users and their behaviour. Why users like your brand, what they expect, what they want to improve, etc. Not only this, but it also lets you know about who come to you, but return back without interaction – may be you are missing something to catch attention of new users.

App marketers have hoards of such data with the help of tools like app analytics, marketing platforms, etc. Talk to them and you will know how they make an app come up in a lime light. Also, ask them how they turn a name into a brand through app.

May be first attempt with app is a failure, but as you go for improvement, you will see visible results in your customer base.

3. Demands of Users: Customize and Personalize

Users have higher expectations especially after smartphone era. They need everything on their hands. They expect an app working at a jet-speed.

Users need changes that fit to their requirements. To fulfil requirements of each one is not possible or consumes lot more time. Through app, you can give each one options of customization. They will make changes as per their needs.

Personalization: providing users everything based on their behaviour, location, intentions, etc. Users are from across the world. They must have their own unique behaviour, lifestyle and location. Not all go for one thing. Not all will like your single content. Some like to wait for deals while some love to stick with available prices. Apps help you understand user behaviour with analysis of their lifestyle and locations. You can make their experience personalize to increase their engagement level.

Bottom Lines

Now, you got the point how powerful app are and how much powerful they become in upcoming year. So, once again a reminder for you: don’t forget to include it in your brand building strategy.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

Openxcell unveils exciting Christmas offers

Web development company term refers to the development of websites, applications and designing. Nevertheless, the growth of the industry has enabled web development companies’ to provide an assortment of services that have now become the segment of I.T industry such services include internet marketing, advertising, multimedia service and more. Yet the services vary from company to company. Since the evolvement of the technology and the usage of the internet has revved up, web development industry started thriving throughout the world.

Openxcell is a web development company that offers the complete web solutions and services. The significant aspects of Openxcell’s business include E-commerce development, SEO services, and mobile application development. Every year many companies from different field/industry come up with promotional offers, mostly on occasions that have something attractive to offer. Same way web development companies offer promotional packages only in the time of Christmas. This year Openxcell has come up with two packages that are only available for a limited period of time. Those two packages would be SEO and E-Commerce.

SEO Package

Search Engine Optimization (SEO) is nothing but a sort of internet marketing that helps your business groom in a unique way. It is the process that makes your website visible throughout search engines. This service can be divided into two divisions paid and unpaid. The most effective and widely used and preferred division is unpaid, which is also known as Natural SEO. There also several subdivisions of this service that we will see later. SEO service improves the hierarchy of your website in search engines which lead your business toward your goal. For e.g. now when you search for your need on Google such as a product, service or anything Google boast all the pages relevant to your need through keyword that has been typed to search. Google will come up with myriad pages after a search; now your odds of moving on the second or third page to see more options are very less than visiting the websites that are on first page. Same way the odds of more people knowing about your company and doing business with you is more likely when your website will be top in rank.

The promotional SEO package that we are running is called Booster plan. As mentioned above that there are subdivisions of SEO service now we will see what those are. SEO service is mostly depended on two sorts “on page optimization” and “off page optimization”. Basically, there are three segments that our Booster plan consists of and that would be On Page Optimization, Off Page Optimization and Reports.

On Page Optimization

On Page Optimization is SEO aspect followed by every SEO service provider. In this segment changes are made in code and design level that aids search engine spiders to read the page effectively and index them – resulting high page rank. Search engine evaluates the higher page rank of your website based on page consisting better informative and better exhibits; this evaluation is done from search engine’s point of view not human.

Off Page Optimization

Off page Optimization does not include any internal website changes. This factor helps boosting the rank of a website without controlling coding or design. It refers to the creation of back links, social media, forum posting, press release and more. This process populates the link and increasing the number of pages in the search engines.

Reports

Our report segment ensures the updating of the changes on a daily basis such as what all change has been made or worked against your website. Moreover, the report consists of Pre Optimization, Initial Keyword Ranking, Submission Detailed and Monthly Keyword Ranking.

This was our SEO service package now we will move to another promotional offer of E-commerce solution. Our E-commerce package includes the complete solution from a shopping cart to product catalog/blog and onpage optimization. Onpage Optimization is an additional advantage that you will get in our E-commerce package, as mentioned earlier it will help increasing the hierarchy of your website in search engines. The amendments of development may vary depending on the sub packages. The over all E-commerce solution will include Shopping cart, Administration, Payment gateway, Shipping and order management, Security & encryption, Product catalog/blog and OnPage optimization.

Getting the things done briskly is want people demands

The usage of wireless internet is increasing more than fixed broadband lines because of being assessable anywhere and anytime. Internet has become the basic necessity of most self employed and employs. The growth of the mobile internet subscription is thriving day-by-day. So the demand of the mobile consisting business features and internet facilities has become the common need. Along a side of that common need looking at the level of growing technology people are now demanding more than what they are getting. And in some or the other way web development companies are fulfilling their need.

At the early age, the speed of the internet was very issue for its users, but gradually the evolvement of technology vanished the speed issue, yet many people faced the same problem. Later, as days go by Goggle’s discovery boast that a dense website is also one of the reasons of the internet being nudged. This led web development companies learn a new thing and provide new service called Website Optimization. Website optimization prunes and shrinks the size of a website; resulting the forging speed. This service showed the optimistic results and was very beneficial for many people.

Same way mobile internet users faced the relevant issue and so on Mobile website search engine optimization service intervened. While implementing mobile website SEO we ensure the content and picture does not shrink, the bandwith load does not reduce and enhance the viewing experience on a small device.