Impact of Mobile Deep Linking on App Marketing

Impact of Mobile Deep Linking on App Marketing

Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.

Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.

How does it impact marketing?

Earlier marketers had a couple of app marketing options;

Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.

These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.

Here is a quick example of that;

If you tour facebook, you may have noticed app promotions under the suggested apps.  The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.
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Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.

Wrapping Up

Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.

You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.

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9 Tips to Market Your Start up Business App – Part 2

You can read the first part of this blog here.

4] Guest Posts

This is really popular – Guest Posting. It helps build your reputation as an authority in your field, in addition to gaining backlinks for SEO purposes.

However, if traffic is what you are looking at then you need to focus on guest posting for higher DA sites. This takes some work. But then, the rewards are pretty good in terms of high traffic and all.

5] Blog posts

Blog about different topics about your app. Agreed, getting traffic to your new blog won’t be that easy, however, the fact is blogging is proven medium to attract more traffic. So make sure to work both on your blog and the app at the same time.

Also, interviewing influencers for your blog will get you more traffic. Plus, invite other people to guest blog on your blog. More than anything else come up with very well thought off essays and opinion pieces that could make your blog stand out.

6] Podcasts

Podcasts are the new pink. You could leverage Podcasts in two ways. One, you could either host a podcasts or you could make the most of already popular podcast.

Given that there are good number of podcasts in the app marketing niche, so if your app is unique enough and is of great quality, it would get featured on podcasts somehow.

7] Video

2017 is the year of visuals and videos. So your app marketing activities would be incomplete if you don’t come up with an enticing video for your app. And moreover it goes without saying, you could plan to upload videos on both the app stores. For more details you could check out here. You could also work on Facebook ad videos, and most importantly, videos for your app landing page and website. And before I forget, come up with an engaging YouTube video as well. Why? It’s because YouTube is second biggest search engine in the world after Google. So getting your video up on You Tube is sure to get to you more downloads.

8] Search engines

If you are looking at long term traffic for your app, start with search engine optimization first. SEO will help your app to be found on Google, Bing and Yahoo searches easily and thereby helping you attract qualified visitors.

But then, things won’t happen overnight. SEO is a long-term process and your app won’t be able to see traffic for at least a few months. And if the competition is fierce, it might even take some years.

9] Get Talking With Influencers

Scan Twitter and Facebook feed to nail down influencers who would be interested in your topic. These influencers would already be having a large number of social media followers. If you are able to befriend them, nothing like it.

Even if you are able to make friends with even one of these influencers your website and app will see thousands of visitors in a matter of few hours.

Bottomline:

The above mentioned strategies are just tip of the iceberg. In other words, these are just basic strategies that every app owner has to undertake. So research more on various other strategies to get your the desired attention.

9 Tips to Market Your Start up Business App – Part 1

There are over 3 million apps crowding the app stores today.  And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.

Only a handful of apps could be recognized as stud apps. And these include:

10 Tips to Market Your Start up Business App

And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.

So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.

Some of the app marketing strategies you could think you could adopt are discussed below:

1. Reviews
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
6. Podcasts
7. Videos
8. Search engines
9. Network with influencers

So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.

1] Reviews

While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.

So make sure that people review your app at the app store. Now, how do you ensure that people review your app?

Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once.  For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.

2] Social Content

Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.

Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.

Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.

3] App Store Optimization

Just like search engine optimization, optimizing for the app store is very important.

How do you do that?

Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.

You also need to build backlinks to the app store to ensure Google searches lead users to the app stores

Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.

Read more in the next part.  

How To Turn Your Free-To-Play Mobile Gamers Into Money-Givers?

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Allen Sokol, a Candy crush player – addictive to play the game in his free lunch hours. He often finished up with free turns. Instead of waiting for 20 more minutes to get one more turn, he prefers to pay 99 cents for 5 turns. When he runs out of paid 5 turns, he again pays for more turns. Players like this are extremely important to mobile gaming industry. And mobile gaming industries are constantly trying to increase the quantity of such players.

Successful mobile game developers are aware of strategies turning free-to-play mobile gamers into money-givers. They have a good bunch of players like Allen Sokol. Let’s have a look on what’s the secret hidden behind their mind.

Create a fear of losing or a desire to win

Users have different personality factors: some have a strong desire to win while some are afraid of fear. You have to motivate both types of users. You can provide reward for success or a punishment for failure (just like in school).

Candy Crush Saga creates a fear of losing with warnings like “only 3 moves remain”. It creates a desire to win when users are out of moves with its offers like “you need 6 more moves to win the game”.

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Competitive Environment

Allen Sokol when entered to Candy crush world decided that he will not spend a penny on it. He was stick with its promise till two months. One day he was out of its free turns, and he had some more time to spend with Candy Crush. At that time, one more thing was pushing him to buy moves i.e. beating friends with high scores. Situation plus desire to beat the competitors forced him to reach within deep pockets. So, create a competitive environment and let the situation work for you.

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Don’t interrupt with ads

Some game developers still believe that banner ads are the only way to earn through free-to-play mobile games. But the fact is: such types of bombarding ads are riskier than other revenue methods. If you interrupt users with banner ads or stop them to see a 30-second video pitch, you will lose users as soon as they find another alternative (which is not a big deal, today). Best selling games like Candy Crush Saga, Soda Saga and Farm Heroes Saga, never rely on banner ads to earn some pennies from users.

Watch-to-Earn Strategy (Optional In-game Advertising)

Have you ever played “Cut the Rope”? If yes, you must remember that candy-loving monster cutely trying to eat all those candies. Cut the Rope has different strategy than Candy Crush Saga. It either let the users wait till hours to unlock next level or allow them to view a 30-second video to unlock the level.

I know I said not to interrupt users with ads. But here the strategy is unique. Cut the Rope is not forcing users to see ads. It’s completely optional.

Flexible Deals

Buying weapon, more lives, extra energy, etc., all are popular strategies, but they are now out-of-style. With such strategies, users sometime feel over tricked, forced or manipulated. So, it’s better to be flexible.

To deepen the users’ loyalty, you have to be flexible with all your virtual goods or in-game purchases. For e.g. a weapon costs 500 coins, make it 300 coins after a while – when you notice that user is not ready to pay the amount. Another example is: if in-game currencies like 500 coins cost $4.99, make 600 coins available at the same price. This will change the mind of users.

Conclusion

With Free-to-play mobile games, you must accept the fact that majority of users are not going to spend a penny – at least till one month. You have to keep this in mind while putting magic ingredients into the game that can take the money out of the pocket. Keep making your efforts more and more effective until the user surrender to pay for the game. Also, remember not to overdo it.