Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.
Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.
How does it impact marketing?
Earlier marketers had a couple of app marketing options;
Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.
These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.
Here is a quick example of that;
If you tour facebook, you may have noticed app promotions under the suggested apps. The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.
Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.
Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.
You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.