4 Reasons Why Google and Apple Turned into Big Brands

4 Reasons Why Users are Fond ofWhen it comes to search – Google, when it comes to smartphones – iPhone and Android, when it comes to tech future – Apple and Google. We never consider anything further than these brands. They are all we have in mind when we are thinking of searching, buying smartphones, etc. For this, we give credit to brands they have become today. But, in this article, we will focus on reasons for why they are so big and why we consider them first…

1. They Adore Users

First and foremost reason is they take care of users like their own children.

Remember the days when Google launched the tablet-only version of Android – ver 3.0. It was not the hit like other Google products and also received a bag full of negative reviews. But it didn’t stop Google to launch another great set of tablets highly praised by all. Google embraced the criticism and launched the product loved by its users.

They are brands doesn’t mean that they haven’t made any mistakes. Like others, they have pass through lots of mistakes before making a perfect pleased-by-user product. They embrace the criticism, accept it and work on it. They never left the ground no matter how many times they fail.

2. They Nurture their Partners

It was at the time of Apple music launch (last year) when Apple and Taylor Swift had a dispute regarding lack of compensation – Apple music was offering on newly introduced music streaming services. To this, Apple promised to compensate Artists well considering them as a key partner to bring Apple music services up.

That is how they treat their partners.

3. They Treasure their Developers

Google feed its developers with healthy breakfast, lunch and dinner. Coffee and juice bars are always there to keep employees awake, refreshed and active. Working at Google is no less than living a life of future because Google always work for future while remaining in present. Here are some comments from Google Employees:

“Google facilities save time and money, and helps build relationships with customers.”
“Never in life have I met so many people with a Wikipedia page than in last year” – Quora Comment by Google Employee.

4. They Constantly Collect User Data

Collect user data and recognize what users want in which way – this one is a precious trick to get close to customers. Google and Apple are always serving the things that users’ want. Of course, they sometimes fail to do the same, but oftentimes, they have what users’ need. They called as masters of users’ need because they constantly collect data to recognize changing habits, behaviour and daily life of users on basis of which they keep on introducing products that could ease the life.

Final Thoughts

Users, developers, partners and data, these four are the centre of brands. If they take care of all the four, they can confidently take successful steps. And if they fail to reach success even after cherishing them all, they try harder to keep up users demand, but they never quit.

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What Led Apple App Store Earn More Revenue than Google Play?

google-vs-apple

Google play receives twice the number of downloads than Apple App store, still App Annie reports has the results opposite the expectations. According to App Annie, Apple App store generated 4X (75%) more revenue than Google Play Store. That is good news for iOS app developers and a period of alert for Android app developers.

Now, as we all know, Google Play has more users than iOS store because of worldwide popularity of Android Smartphones and free junk of apps. Yet, it failed to go ahead of iOS in revenue industry. Not a long time ago, we heard a decline in iPhone sales. Somehow, Apple managed to put itself on the surface when it comes to revenue.

Bottom line is what put Apple at top of ladder if it’s not iPhone sales this time.

Strong Support from China

iOS games are responsible for 75% of total revenue in which China, US and Japan has a fair share. It was the US – first for Apple in generating iOS game revenue, but China surpassed the US generating highest iOS game revenue. Apple got a strong support from China which lifted the revenues of iOS app store to the new heights and has more plans to get going with the same pace. But don’t forget that the US and Japan are not going to play the role; they still hold the same importance for iOS games.

Rapid Growth of Music and Video Streaming Services

After games, next things iOS users are willing to get entertain by are music and videos. During last two years, music, videos and other entertainment services experienced a rapid growth in generating revenues. The popular ones Netflix and HBO are receiving highest in-app subscriptions from iOS users. These channels are considered as “main driver of revenue growth” for Apple app store.

Where iOS is getting showered with huge revenue from entertainment channels, Android users are seem to save less interest than iOS users. The below chart displays is a proof of it.

Apps are Base of Apple

Apple is all about apps. Apple already has strength of iPhone and other iOS devices to lavish its users with delightful experience where Apps are like icing on the cake. No one would dare to deny this delicious flavour of devices and apps that are perfect match for users who are hunting for flawless experience. Apple app stores receives a good amount of revenue from different apps, not just only entertainment ones.

Conclusion

Apple is not relying only on apps for a stable growth of revenue. The company has announced Swift as its new language in 2014 and availing all sources to learn the new language for iOS developers. Next, Apple has put its focus on other smart devices including Apple TV, Apple Watch and surely more in future. Apple is about to open its own retail store in India instead of letting third party sellers to sale its devices. Looks like a big plan to takeover others.

Let’s see whether Apple could win the war of smart devices just like its services.