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Users pay 24% more on in-app transactions than upfront app fees – research by Gartner, US based technology research and advisory firm. According to Stephanie Baghdassarian, research director of Gartner, app users spend $9.20 on in-app transactions and $7.40 on paid apps, in every three months. Studies also say that 62% individuals have increased their in-app transactions while paid apps individuals are only 55%.
This means users are more convince to pay for app after using it rather than paying for app without using it.
Only statistics are not the reasons, there are many others that you should know to stop charging upfront app fees. No matter whatever app you are building, how much you invest in it or which top app development company you have choose to work on your project, charging an upfront app fees means showing a no-entry board to users. Want to why?
1. Because users are more convince with familiar apps
They know Candy Crush very well. They have played with Candy Crush since months. They have tried a lot to pass the levels. Sometimes they stuck, sometimes they easily pass, sometimes they wait for new lives. Candy Crush has developed a firm trust among users. If users stuck anywhere, they can easily get some more moves to pass the level, only if they are ready to pay some bucks. And users have actually paid it and received victorious results.
Why users easily convince to pay for Candy Crush? Because they are familiar with it. Additionally, they have 100% trust for the game. Similarly, once the app becomes familiar, it turns easy to get users pay for in-app transactions. On the contrary, it’s almost impossible to make users pay for app they are not aware of.
2. There is an app for everything
Yes, there is an app for everything. Or better I should say, “there is a free app for everything.” So, you must reconsider your plan for upfront app fees. If you charge it, make sure users will instantly jump for another app like yours and they surely found the similar one that is also for free. You don’t have any reason to stop your users on your app landing page. Instead, you have the reason to make them run instantly with your “paid” tag.
3. They Can’t Trust an Unknown App Immediately
Sure, you must have applied marketing skills to spread the word of your app. You must have a handful of users before launching your app. But all these doesn’t mean that users will download your app at real cost. They must be knowing what features are there within, but they won’t agree until they experience the insights of app. All your marketing will get ruin once users come to know that you have charged the fees to download your well-marketed app.
4. You are not a brand
Are you? If yes, and that is what you are using as a strong reason to charge app fees, let me remind you: even brands are not charging direct fees for app as they know they will lose their users as soon as their competitors hit the market. Talk about the big brands like Microsoft, Facebook or some big games like Candy Crush, Subway surfer, etc. One common thing they all have is they offer free apps. So, you don’t even have a brand reason to go for paid version of app.
Have you changed your plan after knowing all this? Of course you must have. Now that we are all clear with this upfront-app-fee thing, you can consider other alternatives like in-app purchases, in-app advertising or freemium as well. These are all options of successful apps, you should go the same way to make your app appear on the surface.