A lean startup is nothing but working efficiently by minimizing wasted resources. Lean methodology is for everyone. Lean is all about learn-measure-build.
Users pay 24% more on in-app transactions than upfront app fees – research by Gartner, US based technology research and advisory firm. According to Stephanie Baghdassarian, research director of Gartner, app users spend $9.20 on in-app transactions and $7.40 on paid apps, in every three months. Studies also say that 62% individuals have increased their in-app transactions while paid apps individuals are only 55%.
This means users are more convince to pay for app after using it rather than paying for app without using it.
Only statistics are not the reasons, there are many others that you should know to stop charging upfront app fees. No matter whatever app you are building, how much you invest in it or which top app development company you have choose to work on your project, charging an upfront app fees means showing a no-entry board to users. Want to why?
1. Because users are more convince with familiar apps
They know Candy Crush very well. They have played with Candy Crush since months. They have tried a lot to pass the levels. Sometimes they stuck, sometimes they easily pass, sometimes they wait for new lives. Candy Crush has developed a firm trust among users. If users stuck anywhere, they can easily get some more moves to pass the level, only if they are ready to pay some bucks. And users have actually paid it and received victorious results.
Why users easily convince to pay for Candy Crush? Because they are familiar with it. Additionally, they have 100% trust for the game. Similarly, once the app becomes familiar, it turns easy to get users pay for in-app transactions. On the contrary, it’s almost impossible to make users pay for app they are not aware of.
2. There is an app for everything
Yes, there is an app for everything. Or better I should say, “there is a free app for everything.” So, you must reconsider your plan for upfront app fees. If you charge it, make sure users will instantly jump for another app like yours and they surely found the similar one that is also for free. You don’t have any reason to stop your users on your app landing page. Instead, you have the reason to make them run instantly with your “paid” tag.
3. They Can’t Trust an Unknown App Immediately
Sure, you must have applied marketing skills to spread the word of your app. You must have a handful of users before launching your app. But all these doesn’t mean that users will download your app at real cost. They must be knowing what features are there within, but they won’t agree until they experience the insights of app. All your marketing will get ruin once users come to know that you have charged the fees to download your well-marketed app.
4. You are not a brand
Are you? If yes, and that is what you are using as a strong reason to charge app fees, let me remind you: even brands are not charging direct fees for app as they know they will lose their users as soon as their competitors hit the market. Talk about the big brands like Microsoft, Facebook or some big games like Candy Crush, Subway surfer, etc. One common thing they all have is they offer free apps. So, you don’t even have a brand reason to go for paid version of app.
Have you changed your plan after knowing all this? Of course you must have. Now that we are all clear with this upfront-app-fee thing, you can consider other alternatives like in-app purchases, in-app advertising or freemium as well. These are all options of successful apps, you should go the same way to make your app appear on the surface.
As we are moving to 2016, all of us must have new plans for new years. Some goals, some ambitions, some aims, must be waiting for us. Many have made strategies of how they are going to take advantage of 2016. Among such strategy makers, brand builders are the one curiously waiting for the upcoming year.
2015 has already made it clear what will the future be like. It will be a home of digital era consisting apps, smartphones, wearables, hearables, Internet of things, and much more. Others are still working to rule over future, but the thing that has set its footprints at present and also keeps future under thump is: apps. So, whatever strategies you (the brand builders) are making to take your business on high heights, don’t forget to include mobile app as a crucial part.
Now, apps are not only marked as a type of softwares of small screens. They are also considered as one of the best tricks to form a streamline connection between customers and brands. Why? Let’s discuss.
1. Apps offer Great User Experience
What was a cab industry before Uber? It was normal and fine for everyone who relied on yellow cabs to reach the destination. All cab users were happy with hiring cabs from roadside. But after Uber, it turned great from just fine. Hiring cabs became a matter of click on smartphone. Everybody embraced the change – kudos to Uber.
Uber taught us the value of user experience. It also taught us how to make it great through app. Of course, you have a good amount of loyal customers. May be you don’t need an app. May be your customers are find with brand. But providing customers a great user experience is your prior responsibility. As the users are going digital, you have to provide an app to save yourself from losing them.
2. You are missing valuable user data
If you don’t have app, you are missing data you need to keep users hook with brand. App let’s you know much more about users and their behaviour. Why users like your brand, what they expect, what they want to improve, etc. Not only this, but it also lets you know about who come to you, but return back without interaction – may be you are missing something to catch attention of new users.
App marketers have hoards of such data with the help of tools like app analytics, marketing platforms, etc. Talk to them and you will know how they make an app come up in a lime light. Also, ask them how they turn a name into a brand through app.
May be first attempt with app is a failure, but as you go for improvement, you will see visible results in your customer base.
3. Demands of Users: Customize and Personalize
Users have higher expectations especially after smartphone era. They need everything on their hands. They expect an app working at a jet-speed.
Users need changes that fit to their requirements. To fulfil requirements of each one is not possible or consumes lot more time. Through app, you can give each one options of customization. They will make changes as per their needs.
Personalization: providing users everything based on their behaviour, location, intentions, etc. Users are from across the world. They must have their own unique behaviour, lifestyle and location. Not all go for one thing. Not all will like your single content. Some like to wait for deals while some love to stick with available prices. Apps help you understand user behaviour with analysis of their lifestyle and locations. You can make their experience personalize to increase their engagement level.
Now, you got the point how powerful app are and how much powerful they become in upcoming year. So, once again a reminder for you: don’t forget to include it in your brand building strategy.
OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.