Impact of Mobile Deep Linking on App Marketing

Impact of Mobile Deep Linking on App Marketing

Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.

Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.

How does it impact marketing?

Earlier marketers had a couple of app marketing options;

Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.

These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.

Here is a quick example of that;

If you tour facebook, you may have noticed app promotions under the suggested apps.  The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.

Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.

Wrapping Up

Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.

You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.


9 Tips to Market Your Start up Business App – Part 2

You can read the first part of this blog here.

4] Guest Posts

This is really popular – Guest Posting. It helps build your reputation as an authority in your field, in addition to gaining backlinks for SEO purposes.

However, if traffic is what you are looking at then you need to focus on guest posting for higher DA sites. This takes some work. But then, the rewards are pretty good in terms of high traffic and all.

5] Blog posts

Blog about different topics about your app. Agreed, getting traffic to your new blog won’t be that easy, however, the fact is blogging is proven medium to attract more traffic. So make sure to work both on your blog and the app at the same time.

Also, interviewing influencers for your blog will get you more traffic. Plus, invite other people to guest blog on your blog. More than anything else come up with very well thought off essays and opinion pieces that could make your blog stand out.

6] Podcasts

Podcasts are the new pink. You could leverage Podcasts in two ways. One, you could either host a podcasts or you could make the most of already popular podcast.

Given that there are good number of podcasts in the app marketing niche, so if your app is unique enough and is of great quality, it would get featured on podcasts somehow.

7] Video

2017 is the year of visuals and videos. So your app marketing activities would be incomplete if you don’t come up with an enticing video for your app. And moreover it goes without saying, you could plan to upload videos on both the app stores. For more details you could check out here. You could also work on Facebook ad videos, and most importantly, videos for your app landing page and website. And before I forget, come up with an engaging YouTube video as well. Why? It’s because YouTube is second biggest search engine in the world after Google. So getting your video up on You Tube is sure to get to you more downloads.

8] Search engines

If you are looking at long term traffic for your app, start with search engine optimization first. SEO will help your app to be found on Google, Bing and Yahoo searches easily and thereby helping you attract qualified visitors.

But then, things won’t happen overnight. SEO is a long-term process and your app won’t be able to see traffic for at least a few months. And if the competition is fierce, it might even take some years.

9] Get Talking With Influencers

Scan Twitter and Facebook feed to nail down influencers who would be interested in your topic. These influencers would already be having a large number of social media followers. If you are able to befriend them, nothing like it.

Even if you are able to make friends with even one of these influencers your website and app will see thousands of visitors in a matter of few hours.


The above mentioned strategies are just tip of the iceberg. In other words, these are just basic strategies that every app owner has to undertake. So research more on various other strategies to get your the desired attention.

9 Tips to Market Your Start up Business App – Part 1

There are over 3 million apps crowding the app stores today.  And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.

Only a handful of apps could be recognized as stud apps. And these include:

10 Tips to Market Your Start up Business App

And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.

So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.

Some of the app marketing strategies you could think you could adopt are discussed below:

1. Reviews
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
6. Podcasts
7. Videos
8. Search engines
9. Network with influencers

So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.

1] Reviews

While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.

So make sure that people review your app at the app store. Now, how do you ensure that people review your app?

Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once.  For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.

2] Social Content

Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.

Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.

Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.

3] App Store Optimization

Just like search engine optimization, optimizing for the app store is very important.

How do you do that?

Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.

You also need to build backlinks to the app store to ensure Google searches lead users to the app stores

Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.

Read more in the next part.  

5 Tricks B2B Marketers Must Follow This Season

App Relevant Tricks Essential to Follow for Bulky B2B Sales

LinkedIn is a first choice of B2B marketers followed by Facebook, Twitter and other social networks. In extras, blogs, content, articles, press release, etc., are also playing their part in B2B sales. But apart from these common ways, this year brings some new paths to achieve success with B2B.

With smartphones and mobile app success, you can have access to extraordinary result-oriented tricks to boost your B2B sales. 5 important one are:

1. Tweet it more for someone

  • 65.8% of US companies rely on Twitter for marketing purposes
  • 25% of Twitter advertising budgets is dedicated to mobile
  • 74% people follow SMBs through Twitter to get latest updates
  • 23% of millennials follow a brand on Twitter

Finally say bye bye to those cold calling days. In this digital era where targeting is more specific, you have to know first that who is interested in your product. Tweet about your products and the initially interested buyers will land to your product page through Twitter. Tweet whatever you have or whatever you update to call the interested people in a digital manner.

2. Create a mobile app to manage your B2B business

Not only general users, but businesses are also heading over an app way. Many businesses have built app for a proper management. And when it comes to B2B, you must adopt an app to avail below given benefits:

  • To manage inventory and order supplies
  • To schedule events
  • To be updated with information about upcoming conference
  • To deliver updates
  • To connect with new clients and take care of existing one
  • To encourage networking
  • To distribute specific content to specific audience
  • To drive mobile traffic to your business
  • To boost your branding

What’s more you need to know to say “yes” for app. Find out a best mobile app development company to build a mind-blowing app structured with all the above given benefits.

3. Responsive Email Design – One Size Fits All

Users are surrounded by PC, Tablets, Smartphones and Smart Watches. They can check your email on any of this device. If your email is only made for PC, then users will easily reject to read it on smartphones. Don’t think that they will turn to PC just to check out a single mail. Better to embrace responsive email design to make your emails fit for all devices.

4. Far-reaching Marketing Plan

If you believe in social media, in mobile apps, in content or everything incorporates online presence, you must have a marketing plan to manage them all. A marketing plan will help reach far than your expectations. Don’t just go on assumptions basis or don’t rely on “do whatever you want at any time”. Schedule a marketing plan and go step-by-step to measure your success.

5. Keep an eagle’s eye on user behaviour

Users are fond of habits, desires and usage patterns. They must have some likes and dislikes. Analysis will help you stay updated with changing users’ behaviour. You have to give users what they are expecting for. You have to improve what users’ like and exclude what users’ hate. This will get you a huge team of loyal users.

Bottom Line

It’s time to upgrade your plans to get a successful B2B year. Don’t forget to include an app and a marketing plan to take a good care of your users as well as your employees.

How To Merge An App With Brand? Let’s Learn It From Viber

Viber’s Journey From Messaging App To Lifestyle Brand

App developers or app makers are always surrounding here and there to find some app making hacks. They are constantly in a search of improvement ideas 24/7 (yes, even in their night dreams). But only few of them are aware of the fact that we can learn from what’s there nearby us.

Why should we beat our brains out if we have those ideas in our pocket? I am talking about popular apps residing in our smartphone.

Well, you have good time to study all your apps, but for now, I am turning your attention towards your favourite app: Viber.

Viber, a well known app + brand with 664 million global users is a centre of attention today. Viber started with a free calling app continued to be alive and kicking as per the demand of users. Now, it is named as entertainment ecosystem. Viber had an amazing journey from rags to riches. And if you are at initial stage of your mobile app development process, you should learn from Viber on how to become a brand.

What makes Viber different from others?

Initially, Viber was a free calling app. Later, free messaging, group messaging, video calling and public chat added to it. It also has a game market. Viber works with an aim to entertain users and constantly add ingredients that can increase entertainment level. Today, the results are: Viber is a one-stop-shop for exciting and entertaining content experience.

How Viber merge with brands?

Stickers are the treasures of Viber. Viber connects users with brands with the help of these not-looking-so-valuable stickers. Quite unique strategy.

Viber partners with brands to create stickers packs depicting the products or offers provided by brands. The app offers such stickers to users’ free-of-charge. The minute consumer download the sticker, he/she becomes a follower of Viber’s Public Chat service (where he connects with brands offered that sticker). You will find this function within Viber with the name called “Free and Follow”. This is how a small sticker works like a brand connecter. And this is how Viber works with brands.

How Viber’s sticker strategy is stickier than others?

Like Viber, many other apps offer free stickers, then why users like to connect with Viber only?

Because Viber doesn’t believe in creating cute stickers that catch immediate attention. Of course, cuteness has more power to grab attention than others, but it is not something like work-for-all. Everybody has its own choice, its own attitude. Some like cuteness while some like charm; some are attracted towards beauty while some go after delicacy and so on.

Viber has a large user base. Obviously, each of them has its own choice with its own mood. That’s why instead of building cute stickers only, Viber generates different types of stickers for different types of expressions. Whatever you feel or like, you will get that available in sticker-version within Viber. In Viber language, it’s called stickers with attitude.

At the end

With plenty of services (still expanding) and constant rise of improvement & entertainment levels, Viber keeps users stick with app and magnetize new users to join the community. It’s clear that building an app is not enough, but to keep it improving for the sake of users is a key part of its success.