How Did They Do It: Temple Run’s Endless Dash

“Temple Run illustrates the best marketing strategy for the App Store: Make an awesome game that everyone wants to tell their friends about.”- Ian Marsh

Would you even believe if I said, that an enormously successful game like Temple Run had a mere total of three individuals working behind the stage AKA the ever-so-popular game! Indeed yes, as the development team comprised of only the husband and wife along with an artist who fought all odds for months to create a distinctive running game, now profoundly known as, Temple Run. Well, Temple Run, just like many other successful games, is not an overnight success story. Rather it was a journey on a rough road to a Runway Success Story.

Source: How Did They Do It: Temple Run’s Endless Dash

How can you increase app downloads with these simple hacks

Knock! Knock! Is your app ready to take a smooth landing at the app stores?

If yes, what is your next step? Are you planning some tactful strategies to make an appeal of your app across the web besides app stores?

Why not! It’s your app and to promote it is the foremost thing you do after or before the launch? Am, I right?

What unique strategies you plan and execute, can you share? Would love to hear from you.

Well! I also have a few unique hacks to share which can help you increase your app downloads.

But before that would like to say, do check the USP of your app. You know about USP, isn’t it?

Source: How can you increase app downloads with these simple hacks

A New Approach: Mobile Apps Designed & Developed Using Serverless Architecture and AWS Mobile Hub

With the introduction to Cloud Computing, there has been radical changes noticed in the development and deployment methodology. We came across to the term virtual servers which increased the productivity of developers by streamlining the development process.

Earlier, a developer was responsible for managing various operational tasks like security and storage maintenance, content delivery, etc besides developing. This consumed a lot of time and energy. Now, the developers without any worry can focus only on their core work, i.e developing, rest of the tasks are carried by cloud servers.

Source: A New Approach: Mobile Apps Designed & Developed Using Serverless Architecture and AWS Mobile Hub

Winning Strategies of World’s Most Popular Mobile Apps

Well, you have been standing on your feet constantly for God-only-knows-how-many-hours to develop your dearest app. But, despite putting in countless hours, you still have got your fingers crossed. You are very well aware that as of March 2017, Google Play hosts 2.8 million apps, closely followed by Apple’s App Store with 2.2 million apps, making the industry huge with several new apps hitting the market every day. You even know that this explosive growth of mobile apps isn’t stopping any time now. For now, it seems difficult to catch up right? Can you make it to the list of popular mobile apps?

Okay, all that you need to do is spare some time and learn what the biggies have done. Application of one or a combination of all the given strategies is sure to make your app tick and, in all probability, will help your app top the list, moving forward.

Source: Winning Strategies of World’s Most Popular Mobile Apps

Go For App Subscription Business Model To Make The Life Of Your Apps Happy & Long – OpenXcell

Users like an app. The app is free. They download it. After some time, say a few hours, a few days, a few weeks later they are bored with it. They uninstall the app. End of engagement.

Familiar story? Way of our life actually, repeated many times over in a month or months.

Markets are saturated.

Too many apps with small shelf lives.

A very small price window to earn something on the apps you develop after spending thousands of dollars developing them.

There simply are too many app developers trying to survive on ads alone while they offer their apps for free. App developers and app marketers are left scratching their heads. Sustainable models are the need of the hour. We need longer engagements of users with the apps. Apps need to live long to turn profitable for app publishers. For apps, therefore subscription business model is the best way forward to make regular and recurring revenue. There is now a shift in the way app business worked. From charging a one-time fee for apps publishers and developers are moving towards charging a recurring fee.

Source: Go For App Subscription Business Model To Make The Life Of Your Apps Happy & Long – OpenXcell

The Top Programming Languages for Software Development

The Top Programming Languages for Software Development

There are hundreds of programming languages written over the years. With the advances taking place in the technology world, we see no sign of slowdown. Instead, we are coming across the recruitment of developers having knowledge of on-demand programming languages.

Here is the list of top programming languages for software development

We have seen a revolutionary change in the development of software application. Today what’s trending is customization in software. Software development companies are helping enterprises getting rid off their business problems and boosting their productivity 2X.

1. Javascript: Don’t mix it with Java. It’s a client-side scripting language used for front-end development. Javascript is compatible with all the browsers and is used to create responsive and interactive web applications using JQuery, Angular.Js, Ember.Js or more.

Moreover, it can also be used as server-side scripting language with the help of Node.Js. Software developers even use Javascript with PhoneGap framework for developing cross-platform app.

This popular programming language is difficult to learn. If you hire a Javascript developers, he will not only be a master in developing powerful web apps but also in developing native or hybrid mobile applications.

2. Ruby (Ruby on Rails): Ruby was developed to help software developers build complex applications easily. With the advances, Ruby has enhanced the framework, Ruby on Rails and brought  a modern approach to backend development.

Yes, it is a programming language to develop strong and scalable backend. In the year 2016, it was on the top 10 list of programming languages. It is the first choice of the startups, software developers and companies. The backend of top-rated apps like Airbnb, Shopify, Bloomberg, Hulu, Slideshare, etc are built on Ruby.

3. Python: Python is easy to learn programming language for amateur software developers. Many web frameworks are developed in Python and is recommended for automated tasks, programming desktop tools, and data mining. It is best used in educational fields. Several libraries are implemented in Python related to mathematics, physics and data analysis.

It’s flexibility helps software developers build applications for various operating system including Android. Tech Companies like Google, Yahoo use Python for developing their websites.

Last October, Microsoft launched beta version of its Cognitive toolkit – an open source deep learning framework which includes the support of Python.

4. Java: It is an open source programming language powered by Sun Microsystem. Software developers use it to build apps for various platforms and devices. For instance, Smart TV apps, Android mobile apps, etc..

Developers find Java easy because of its features. Java 8 is the proof. It is used to develop strong backend for enterprise applications. And, one more interesting thing to note, Java has many more years to rule the tech world.

5. C: It is the first-level programming language developers learn while pursuing computers. Being so old still, it is used in system programming, writing other programming languages and embedded systems. The kernel of Linux operating system is developed in C which is further used for the kernels of popular OS.

It is said that if you have mastered C, your logic for programming gets strong. C is used to write more complex programs for simple tasks, thus, helping developers to execute proper logic for software development

Wrapping Up

Yes, these are the top programming languages you can pick and gain experience. This helps you to build your career and increase the chances of pay rise.

Which one are you choosing?

10 Things That Held Our Attention At Google I/O 2017 – OpenXcell

Google recently concluded Google I/O 2017 – its annual developer conference. It was held at Shoreline Amphitheatre near its headquarters in Mountain View. Google showed off its AI efficiency and all the other marvels it had worked on through the year. Let’s now focus on the main takeaways from the conference.

Source: 10 Things That Held Our Attention At Google I/O 2017 – OpenXcell

Is Offshore Development Team Hard to Build?

Is Offshore Development Team Hard to BuildToday, the major problem of entrepreneurs is finding experienced and knowledgeable engineers. They are really expensive and hard to get. On the top of high salary, yearly bonus, peaceful working environment and perks are the additional benefits to influence them.

Software development is not the work of a single person. It is a task accomplished by the combined efforts of the business developers, business analyst, project manager, team of software developers, UX/UI designers and quality analyst.

We are a custom software development company offering offshore development services to the organizations looking for better return on their investment. Many organizations count on us as the best partner for outsourcing software development. And, they find our value shore model to be the best fit for planning software development quickly and efficiently.

However, it is noticed that companies that opt for outsourcing agencies fail to meet the development needs by repeating the same mistakes.

Who said it is an easy task? It is certainly hard to build an offshore development team but not impossible. Being a startup to make things doable at your end, you need to put little efforts.

  • Meet them in person: Going offshore means dealing with an unknown culture. It is next to impossible to work with a team you don’t know. How can we in our professional lives if we don’t follow the same in our personal lives?

    Relax! If you want a team of engineers to remotely work for your project, you need to put a step forward; travel, meet them in person and build a rapport. This way you can easily be able to work and get mixed with their culture.

  • Offer Fair Salary: Yes, it is understood that you are outsourcing your project and not hiring in-house engineers. Have you heard of this quote by Richard Branson? “If the person who works at your company is not appreciated, they are not going to do things with a smile.” As a consequence, the product that you have asked them to build may not be of quality and you may lose your customer over bad service.

    The ball is in your court… Either hire giving fair price or simply flush off the idea of developing a product from your mind.

  • Don’t Rely on Agency: Hey it’s not at all risky to go for an outsourcing software development agency but the concern is quality and on-time delivery.There are a few outsourcing agencies that offer quality services at fair prices adhering the timeline.

    The term outsourcing has evolved with the passing time. Now, the outsourcing agencies also have a team of intelligent and experienced engineers willing to help startups with their products.

    But it’s better to build a team rather than going for an agency as a) you are not directly connected to the team of developers. b) The project manager act as a mediator between you and the developing team. And this may welcome a chaotic situation if your product is developed as per your expectation.

    Being a startup you may look for engineers who contribute their creativity and innovation so that the product enhances and functions smoothly. These factors you may not get in the third party agencies.

  • Let Engineers Explore Your Office: Client meeting is the best way to understand each other’s working methodology and build a friendly relation.Yes, of course, the engineers you’ve hired will better understand your business but you as their client will understand how they ideate things. Hence, bringing your team from different parts together at one place will bring out more ideas and increase knowledge of how the product will get implemented in the coming months or days.

  • Treat them better: Your behavior is one of the biggest factors which makes or breaks your project. If you treat them badly, be ready for the worst. People don’t choose to work with the company that treats them badly.They may leave your work incomplete if you continuously treat them as third-class citizens.If you really want to build an outstanding offshore development team, treat the developers the way you treat your company employees. Nice and friendly.

6 Lessons From Companies That Are At The Top Of Their SAAS Game – OpenXcell

It is the age of cloud computing and SaaS products. SaaS or Software-As-A-Service products are delivered to you over the internet. You do not have to maintain or install the hardware or software. You get the product on your computers, tablets and phones, simply via internet. It is truly easy to access.

Today SaaS products are an indispensable part of our lives. How did this change happen? How did these companies succeed in embedding their products into our lives? What are the things they got right? Can we learn anything from their journeys? Let’s find out.

Source: 6 Lessons From Companies That Are At The Top Of Their SAAS Game – OpenXcell

Why iPhone App Developers choose Swift over Objective-C?

Why iPhone App Developers choose Swift over Objective-C

iPhone app development is enhanced using the easy-breezy programming language, Swift. You may be surprised reading that 2048 game, WordPress iOS or FireFox iOS browser, all these applications are developed using Swift and not Objective C.

Gradually, Objective-C is losing its shine. The lengthy lines of code, manual memory management, the use of pointers and headers. And, one more thing, the use of semicolon at the end of each statement which made the life of app developers hell, are the things of the past. Seriously, it did not let the developers sleep for days or months if missed.

Swift is glowing. It has simplified manual memory management with automated reference counting. Meaning,  the memory of defined variable will be automatically managed. Further, it has come up with a new syntax, Dot notation syntax which structures the code and makes it easy to read.

Swift is not that old as Objective-C. It was introduced  in the year 2014 but the features it offers to the developers has made it rank in the top 10 list of programming languages.

Swift-vs-Objective-c

 Source: TIOBE Index

Today, 9 out of 10 applications are developed using Swift. Only a few clients who already have objective C as the codebase stick to it because it becomes expensive to rewrite the entire application code.

The reason for this shift is simple. Swift is,

  • Newer
  • Open Source
  • Easy to read, iterate and inspect
  • Not iOS oriented
  • Faster
  • Structured
  • Cost-Effective
  • Less bug prone
  • Easy compiling
  • Less coding required
  • Type-safe language

Ending Note

iPhone app developers are falling in love with Swift and why they should not. It has indeed reduced a hell lot of pains and helped them to structure the code base. Using this effortless programming language, developers can create apps for macOS, iOS, watchOS, tvOS and Linux. On the other hand, Google is also thinking to use Swift for developing Android applications.

It would be illogical if we write on any technology without first using it. We, at OpenXcell- the leading mobile app development company use Swift to develop iPhone apps and our clients are impressed with the work we delivered.

Below is the list of a few apps we developed;

Leader You: It is a game app that empowers individuals to develop their leadership skills on their own time—wherever they need help or wants to develop their skills.

Tenderfoot: The app falls under travel domain. It enhances your travel experience with a couple of things. 1. Check in to your hostel to access their digital suite of services. 2.  Socialise and meet new people via a communication platform.

Organiseme: It is a task list/todo list app that helps you get things done – in both your private and professional lives. Its Google-style design and integration with the Google G suite – makes it perfect for Google users.

EngageMobilize: The app falls under productivity domain. It delivers quantifiable efficiency, transparency, real-time analytics and improved safety compliance for service contractors. Further,  it also streamlines the process of ordering, managing and accounting for services and assets on your work site.

BigandStrong: The app falls under health and fitness domain. This app is specially designed for those who believe in stay fit and stay healthy concept. It contains the complete health program description followed by training sessions.