Impact of Mobile Deep Linking on App Marketing

Impact of Mobile Deep Linking on App Marketing

Mobile Deep Linking is a shrewd app marketing strategy to influence the targeted audience. Apart from providing a strong data analysis to mobile app developers and marketers, it gives a unique user experience to mobile app users by redirecting them to the specific app content. This boost the user engagement rates and a number of app downloads.
You may have noticed mobile deep linking in the SMS you receive, emails, or mobile ads.

Facebook recently introduced a feature “Suggested Apps”, especially for m-facebook users. It appears either in an image carousel or single layout designed with a call-to-action. This is the best feature helping business grow and reach to a large group of audience.

How does it impact marketing?

Earlier marketers had a couple of app marketing options;

Design a landing page wrapped with a catchy content and an app download link
After app install redirect users to the homepage so that they can get a clue of the number of app users.

These options did not help marketers to redirect users to the actual screens and connect them to the informative content. However, the purpose of the app marketers is to increase the user base and keep them engaged with the app, mobile deep linking is the right tool in use. It easily eliminates the hassle of bringing users to the specific conversion screens of the app. Plus, it also builds a seamless interaction between the users and business that ultimately improves mobile user experience.

Here is a quick example of that;

If you tour facebook, you may have noticed app promotions under the suggested apps.  The features of the app are hosted in the image carousel with a call-to-action that redirect users directly to specific screen which ultimately improves the user experience.
mobile-deep-linking

Mobile deep linking notifies users about the new offers, prices, services and more via SMS or sending push notification if the app is installed.

Wrapping Up

Every screen of your app is a useful segment now. Take a look at each of the screens and understand from the users’ perspective; would they be able to understand about the product from there? Later, design and execute effective promotional campaigns on various social media forums or mobile ads or SMS.

You should also consider URI (Uniform Resource Identifier) of each app screen. Being a marketer, this should be your conversation with the developer. Link each useful app screen with the URI that helps you to design effective campaigns.

6 Things App Developers Should Know About This April – OpenXcell

A lot has been happening on the app development front. We are here to bring the latest for app developers. You must know the new, the happening and the useful. These informative bits and bytes can help you save your precious time and resources. So, what’s on our radar screen this month? Read on.

 

#1 Google Wants The Developers To Ensure The Apps Work With 18:9 Aspect Ratio

Recently, both LG G6 and Galaxy S8 introduced larger aspect ratios for their displays. LG G6 has 18:9 aspect ratio and Galaxy S8 has 18.5:9 screen size. Google wants app developers to make apps that fit the new ratio. The current standard ratio of 16:9 which works for all the devices doesn’t work for these two. In an official blog, Google says, “In order to take full advantage of the larger display formats on these devices, you should consider increasing your app’s maximum supported aspect ratio.” Google is supporting the aspect change and we are more likely to see more devices with these new screen sizes in future.

Source: 6 Things App Developers Should Know About This April – OpenXcell

Here Is The Strategy To Grow In Your Restaurant Business

Boost Your Restaurant Business Today

In the present era, most of the people are stuck with their Smartphone’s. Today, everyone wants everything at their fingertips. Might be shopping, booking a taxi, ticket, hotel or order food from the restaurant etc. No doubt, these days mobile apps are providing numerous benefits to the customers as well as for businesses.

As per the research, there are more than 35% people in the world who are dependent on the restaurant for food. To reach these people food industry has set up a different level so that they reach them and provide attractive offers and good services. Hotel and restaurant have boomed their services in the form of mobile apps.

Ordering food online is in trend now, where people love to order their favourite food from the best place they want to. If you are running a hotel or restaurant mobile app development can help you to reach another level in your food industry. Here are some of the benefits of a mobile application for the restaurant business.

Menu Card:

There is an inbuilt menu card that consist a list of varieties of food along with the information of prices. From here the customers can choose his favourite food and within a single click, he can place an order for it.

Alternative Choices Of Restaurants:

There are many food industry mobile applications such as Zomato, Food Panda etc. Through their mobile app, they are giving the customers multiple options of restaurants. Here the user can choose the restaurant from where he wants to order the food based on the category, location etc.

Comments and Ratings:

Customer has been given the option to rate and give some feedback about the services of the restaurant and quality of the food. So, that the other customer read them and select the best restaurant to get better services and food.

GPS and Location:

With the help of GPS, the customers will be able to select the restaurant nearby them to order the food. There is no need to provide the address to the service provider as the application will automatically trace the address and deliver the food to customers easily.

Easy Payments:

Customers will also be able to make the payment easily for the food they have ordered. As the app can contain options for easy payments such as credit card, debit card, net banking, cash on delivery (COD) etc.

Hope now you have understood how the mobile app strategy can run your restaurant business on top. Through a single app, you can get in touch with millions of customers for your food industry. So what you are waiting for – hire mobile app developers and let users have your food services in their pocket and get connected to you in one touch from their Smartphone.

Feel free to contact OpenXcell Technolabs to get a free consultation for planning and developing and mobile app for your restaurant business.

4 Things Which Will Persuade You to Own a Mobile App for Your Travel and Tourism Industry?

Why Travel and Tourism Apps Are So Prominent

The growing trend of the mobile industry is dragging all and every kind of business to be active on apps. This is because most of the people are now dependent on these platforms, either it’s about banking, shopping, healthcare, travel, tourism etc.

Earlier people would travel around the world with maps, guides, books or with some printed material in their hand. In the present era, the mobile apps have changed everything and replaced these practices by mobile apps for travel and tourism industry.

Mobile app development is necessary, if you own a travel and tourism business. Hope you are aware that existence of such apps has transformed the traveling experience, as now the customer are able to book the traveling tickets, track the nearest restaurant, check the room availability as well as they are able to have a look at the tour guide with a single click.  Check out these points which are revealing why travel and tourism app are so prominent:

Offers Customized Services to Travelers

Travel and tourism companies are engaging their customers by offering customized services. You might be aware that now people are more attentive on their Smartphone. If you are a travel service provider, you can develop customized app for your industry with the help of mobile app developers. In an app there will be facilities which can be designed to fit the traveler’s needs like booking a ticket, accommodation and many more.

Connect The Travelers and Travel Service Providers:

A travel and tourism mobile app can be a bridge to connect the traveler and travel service provider. As there are various types of facilities provided by the travel company on their app for travelers like booking, choosing packages, rescheduling, to get regular updates about the booking details, hotel availability etc. Here on app there will be everything what a customer’s needs under a single platform.

Mobile Apps Boost Users Travel Experience:

Users of travel app get boosted after taking a look at features of your app. By making it a medium for exploring new destinations, finding reviews about places they need to visit, getting destination details, hotel booking, locating local attractions and food outlets and many more things.

App Can Grab The Attention Of Customers:

This can be done by offering a discount for the user to use your travel and tourism app. You can give various kinds of discount like first-time user discount, seasonal discount etc. Provide loyalty programs by offering a discount on next booking or cost-effective holiday packages etc.

All travel service providers should own a travel and tourism app to grow your business in the mobile realm. To develop your app get in contact with mobile app Development Company like “OpenXcell Technolabs” who can enhance your business by developing a mobile app for your travel and tourism business. Get in touch today to get a free consultation.

Why Is Mobile App Development Significant In Today’s World? Benefits of Mobile App for Business and Customers

Mobile App Development Is the Brilliant Idea to Boost Your Business in Mobile RealmToday’s modern generation prefer Smartphone’s for everything. Do you know why? It is because there are all sorts of apps which are playing a vital role for all various types of business with a large consumer base. Mobile apps for business have become essential in today’s world, as it helps to provide services on a quick access and on-demand of consumer needs.

You can see that gradually most of the businesses have begun migrating from the physical world of printing advertisements, leaflets, hanging billboards to the mobile realm. This is the main reason you should invest in the mobile application development.

A simple mobile app can be a bridge to get hold of customers for your business and get a chance to establish and grow in the graph of your industry. Mobile apps not only benefit business they also benefit the customers in various ways. Check out, what are the advantages for your business and customers?

Easy and convenient To Use:

Mobile apps are easy to use and much faster comparing to the mobile web browsing. Customer may need to go to the browser, then enter the URL and wait for the site to load and sometimes the customer may leave it unused. If the user uses a mobile app, it will take only a few seconds to launch in. It is because all the information is stored in the application itself and makes it possible to program offline.

Increase Visibility:

When the mobile app is downloaded, the app of your business will be present on the user’s mobile’s screen rather than keeping the browser’s bookmark on PC. Hence the mobile apps will reinforce your brand by increasing your visibility as well as keep your business bond with them, as it is in front of them all the time.

Increase Level of Accessibility:

With the help of your business mobile app, you and the user can contact and interact with each other easily. The user can get the services what he needs by making use of the app. The mobile app will be a valuable tool for your modern business as well as for customers to meet their needs within no time.

The mobile app can be a simple basic fundamental to make your customers happier as well as you and you can even earn more through your app. Build your company app today with the help of mobile app developers who support you to rich your business and lead you in mobile app market with their experience and skills to develop the mobile apps.

For more information, you can contact “OpenXcell Technolabs”. This mobile app development company will guide you to build an outstanding mobile app related to your business so that you reach your clients at any time and at any corner of the world.

Four Successful Tips To Develop Your Business Mobile App Effortlessly

Do You Know How To Get Your Business Into The Mobile World

Have you just started your business and are you planning to get into the mobile world? If yes, then you have to look out for lots of different things at the initial stage of your business. This can be little challenging but it will be helpful to grow your business in the mobile world. You might need to consider these things like market research, marketing, product/market fit, product validation, retention, customer service, user engagement, accounting etc.

You need to be cautious about these certain things for your business mobile app development to be secure from various kinds of risks involved in it. To help you with this here are some of the unbeaten tips on how to build an efficient and successful mobile app for any type of business:

Look out for a Mobile App Developer:

You need to hire developers to develop a mobile application for your business. Firstly, you need to decide on which platform you would like to see your app developed like for android, iOS device etc. Then according to your need you can hire the best mobile app developers who are professional in building mobile apps, highly experienced and expertise of coding apps in the particular field or platform you have chosen.

Focus On Important Features for Mobile App Development:

This is the most important thing you need to plan and provide the best features considering your business. Maybe it is a retail app, service app, product-based app or any other, just make a point that it contains what exactly your user needs. Make sure not to put the features which are not of any use, as it can ruin your app and also make the customers leave your app unused.

Develop a Responsive Mobile App:

One more thing you need to keep in your mind is that to make sure your mobile app is responsive. Responsive in the sense that your mobile application renders the best user experience on all kind of mobile devices and screen sizes so that it does not weaken the user engagement.

Boost Your Mobile App:

Don’t think that if you’re done with the mobile app you will progress in your business. No, once your mobile app is ready for your business, it’s time to boost your mobile app. This is an essential step so that customers know about your mobile app services and make them your potential users. You have to advertise and spread the news of your new mobile app on social media and through other channels to attract new customers.

Conclusion:

Hope you have finally understood from this article what you need to consider while developing your mobile app related to your business. You can hire OpenXcell Technolabs who is a leading mobile app development company, who will not only help in developing your app but who would also love to guide you through the planning of your mobile app.

10 Things To Know Before You Think Of Scaling Your Business

It’s 2017. And, everyone may have started planning new strategies to scale his business and upsurge the growth bar. Hold on! Hold on! Scaling business considers everything amidst you and your company.

Customers, company professionals, focus area, services you provide, competitors, approach you use to run your business, everything.

You have definitely heard a few of these quotes while starting your business, if not, scroll down…

 

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton, Founder of Walmart and Sam’s Club

“Get closer than ever to your customers. So close, in fact that you tell them what they need well before they realize it themselves” ~ Steve Jobs, Apple

Source: 10 Things To Know Before You Think Of Scaling Your Business

Get the Best Idea to Turn Your Mobile App in Real World

Wanna Know How To Turn Your Mobile App Idea Into RealityThere are many individuals and companies who have got lots of ideas of mobile apps. They plan it for many reasons such as: if they want to reach new audience, get the best reviews by serving their existing customers or to get excel in their field. But the truth is that, they lack behind because of limited knowledge and hang-up thinking how to start the mobile app idea into reality.

Are you one of them? Who have got lots of ideas but don’t know how to implement the concept of mobile app in to the real world. If yes, then here are the simple and easy steps you need to know, so that you bring out your interpretation of mobile app into reality.

  • Write Your Ideas:

This is the first and foremost step to jot down every single idea that strikes your mind and if you really want to turn it into the mobile app. The main reason to note down the list on paper is to help you to focus and expand your thinking on it. It would also be helpful when you will be co-ordinating with the mobile app development company, so that they can design the mobile app for you with the help of their mobile app designers and mobile app developers.

  • Market Research:

This is also the important step after writing down your ideas. The market research will help you to identify the market needs, trends and competition. This will give you a fair idea of pros and cons of your mobile app concept, as well as you will be able to see the potential customers. These all things will give you a clear understanding how useful your app can be in future.

  • Approach Mobile App Development Companies:

Once you are completely ready with your mobile app development ideas, it’s time to move ahead and find the best and leading mobile app development company. So that they can help you build your mobile app in an attractive and cost-effective way. You can also evaluate the time, process, price and testimonials to start working with them finally.

  • Develop The App And Get Tested:

As you start with them you can co-ordinate with the mobile app designers, who will be responsible and reliable to design UI/UX of the app, as well as with mobile app developers. You can sit with them and create the wireframe of your mobile app, so that you can visualize properly the function and flow of the application. When everything is ready and your app is developed let it go under the quality testing so that you can figure out the tweaks your mobile app needs. If you are satisfied with your app you can go ahead and launch it in the iTunes App Store and Google Play Store, as well as you can do the marketing about your mobile app.

Hope you have got a clear understanding, how you can turn your mobile app idea into reality. If you are looking for mobile app Development Company who can help you to build your mobile apps. Then send us your requirements here: https://www.openxcell.com/inquire-now/

How Important Is Solution Architecture For Product Development? – OpenXcell

In a well received book titled “Maximising the ROI from IT investments” Thomas Pisello and Paul A. Strassmann point out that about one-third of custom software development fail, about half of the projects get delayed, get over budget or have reduced functionality. Only one-sixth of the projects are delivered on time, within budget and are according to specifications. The scenario has been ripe for intervention from solution architects who can apply their experience and understanding and save projects by providing right solutions so that the projects stay on track. If you are starting a project you need to start by developing a solution architecture document for it.

Source: How Important Is Solution Architecture For Product Development? – OpenXcell

Serverless Integrations: Connecting All Tools – A Webinar By SyncX – OpenXcell

Gone are the days of Package Software Solutions!

Gone are the days of Point-to-Point Integration!

Gone are the days of AIA – Application Integration Architecture!

Lo and behold! The age of Middleware is here.  And SyncX (an OpenXcell company) is its name.

Middleware?  As the name suggests, the software acts as a middleman between two different applications/processes and enables interaction between two, to make sure they go hand-in-hand without any discrepancies.

But before Middleware came into picture,  Package Software Solutions, Point-to-Point Integration and AIA were commonly used by businesses for integration purposes. But then, all these solutions were found to be ineffective with evolving business requirements, thus paving way for a software called ‘Middleware.’

Source: Serverless Integrations: Connecting All Tools – A Webinar By SyncX – OpenXcell