App Localization Is Now Easier: Google Offers App Translation Service – OpenXcell

KFC, or the Kentucky Fried Chicken – the American fast food restaurant chain specializing in fried Chicken can now be found globally in every big and small city. Its expansion was based on the premise that if a much loved product from US of A is taken to another country, it could get the same amount of love from the citizens of a new country. And KFC turned out to be a winner –everywhere. Sometimes you do need to add the local flavour- the local spices to international dishes to localize them and to make them more popular. In Japan, KFC had to include new items like smoked chicken, yogurt, fish and chips in its menu. Mashed potatoes were replaced with French fries. The coleslaw was less sweeter than the US version to suit the Japanese palate. That is how globalization works. Let’s say the app you developed is pretty popular in your country. There is no reason why you should not try to get more users for your app from different countries. Your app – if it has the potential, deserves to go global and local. How do we do that? Let’s discuss.

Source: App Localization Is Now Easier: Google Offers App Translation Service – OpenXcell

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