Go For App Subscription Business Model To Make The Life Of Your Apps Happy & Long – OpenXcell

Users like an app. The app is free. They download it. After some time, say a few hours, a few days, a few weeks later they are bored with it. They uninstall the app. End of engagement.

Familiar story? Way of our life actually, repeated many times over in a month or months.

Markets are saturated.

Too many apps with small shelf lives.

A very small price window to earn something on the apps you develop after spending thousands of dollars developing them.

There simply are too many app developers trying to survive on ads alone while they offer their apps for free. App developers and app marketers are left scratching their heads. Sustainable models are the need of the hour. We need longer engagements of users with the apps. Apps need to live long to turn profitable for app publishers. For apps, therefore subscription business model is the best way forward to make regular and recurring revenue. There is now a shift in the way app business worked. From charging a one-time fee for apps publishers and developers are moving towards charging a recurring fee.

Source: Go For App Subscription Business Model To Make The Life Of Your Apps Happy & Long – OpenXcell

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s