There are over 3 million apps crowding the app stores today. And sadly most of them are dud apps that lie 6 feet under – unused, unwanted and uncared for.
Only a handful of apps could be recognized as stud apps. And these include:
And these handful of apps run the app economy. On the top of it, many app categories are growing at the expense of others, apart from the messenger apps. Agreed there are unicorns like Airbnb that growth hacked Craigslist to become a powerhouse app in the travel industry. But then, such cases are far and few in between.
So, if you want your app do well, you need to get your acts right from day one and rely on old-fashioned elbow grease to get things going for you.
Some of the app marketing strategies you could think you could adopt are discussed below:
2. Social content
3. App Store Optimization
4. Guest posts
5. Blog posts
8. Search engines
9. Network with influencers
So let’s start with our app marketing journey. A word of caution beforehand: Some of these strategies won’t get you any traffic, but helps in brand building and in the process attracts some thousand odd eyeballs.
While purchasing stuff from Amazon customers make an effort to read the reviews so as to ensure that the product they purchase are as good as the description suggests.
Likewise, people are interested in reading app reviews before downloading it.
So make sure that people review your app at the app store. Now, how do you ensure that people review your app?
Sent promo codes for a free version to your reviewers, it could be popular tech bloggers, technology publications and all who wouldn’t mind reviewing your app for once. For your information, there are 100+ app review sites that ensures 1000+ traffic on a monthly basis
A word of advice: Install a “Similar Web Toolbar.” It will help you discover your best potential referrers and where you really need to focus upon.
2] Social Content
Prepare social content for all the leading social media platforms. Experiment with your content as well. Say, for instance, you could show your app along with some cute images of flowers or something like that.
Whether or not the strategy is successful that only time will tell. But then, be assured every time you tweet or retweet something or post something on Facebook or Instagram, your traffic would show a little spike.
Over a period of time you will get a handle over things in terms of content that works and then can focus your attention in that direction.
3] App Store Optimization
Just like search engine optimization, optimizing for the app store is very important.
How do you do that?
Ensure a keyword-rich and well-written description page. Use proper images. If need be, you need to change the name of the app as well to make it descriptive.
You also need to build backlinks to the app store to ensure Google searches lead users to the app stores
Almost half of the people downloading an app find it on Google Play or Apple App Stores. So being visible on these marketplaces is very crucial.
Read more in the next part.