First impressions stay forever. In the case of apps, getting the onboarding right is the only way to get your first impression right.
As per a recent study by Localytics, 20% of the apps are used only once. So, it becomes all the more important to get your onboarding right. A good onboarding ensures that a first-time user becomes an engaged, active user from the first interaction itself. For this, the onboarding should deliver on various fronts. It should provide the user a basic idea on how the app is going to serve his needs. Plus, the design should be intuitive and simplistic, not to mention visually appealing. Most importantly, the copy, concise and clutter free.
Here a list of features that ensure that your onboarding is right
#1. Introductory content
App marketers get only a few seconds to impress first-time users. So make sure your app intro covers the core features.
The intro content could run in between first to three screens…and may go up to five screens as well. You can use your own discretion on this.
Nevertheless, keeps these five things in mind while designing your intro content:
# There should be length indicators. Users don’t like the content to drag on forever. So, you need to provide them with indicators as to how long the content is. This will keep them going no matter what.
# Speak about benefits, not features – Speak about how the app is going to benefit the users and the value they would derive from it.
# Embed brand identifiers: This should include your brand logo and tagline. This would help users identify the brand right away.
# Make it visually appealing: Text should complement with images.
# Keep it short: It’s okay to run your intro from one to five screens. But then, the screen should contain only limited words. Don’t drag. Don’t ramble. No one is interested in reading your long stories.
# Option to opt out: Some users may like to opt out of intro…so make sure you embed that option as well.
#2. Seek User Permission For Sending Push Notifications
The only way to offer value to your users is through push notifications and location tracking. However, before you send out your push notifications, the user needs to sign up for these features. This is where permissions come into the picture. Nevertheless, you cannot simply go ahead and seek app users’ permission. There’s a proper way do it.
Here are the four ways to seek permissions from users:
#1. Leverage custom opt-in dialogue: This sort of permission helps you seek permission in your own personal way and at the same time helps you highlight your brand’s personality in the dialogue.
#2. Ensure to embed custom opt-in dialogue before the OS dialogue: This is because once the OS dialogue appears you won’t get a second chance to seek permission.
#3. Your users should know why you are seeking their permission in the first place. So, explain to them the benefits of push notifications and more.
#3. Nail Down User Intuition
User onboarding could be different for different apps. Say, for instance, for some apps, onboarding is straight forward. Users don’t have to rack their brains to understand the app features and functionalities. However, all apps don’t share a similar onboarding trait. There are apps that come with less intuitive designs. For such apps, some sort of support system has to be put in place. For instance, in the case of gaming apps, the entry-level could serve as user onboarding. For service or eCommerce apps a tutorial could come handy.
Tips to create a perfect onboarding tutorial:
- Keep it short. Users won’t spend more than a minute on it.
- It should be easy to locate
- The final step should ensure that users are still engaged with your app. So lead your users to actionable pages where they could update their status, take photos or something of a similar sort that keeps them hooked.
#4. Use different color plays to guide users
Obviously, you should stick to the color scheme decided during the app development stages. But then, make sure to use higher contrasting hues and also bright colors to draw attention to where the users should actually navigate. This is one of the best ways to keep users visually engaged. By employing different color plays you could easily suggest users which option they should choose sans any explanation.
User onboarding is not essential for all apps. Some apps are intuitive enough. And so user onboarding could turn out to be a pure nuisance for such apps. But then, some apps simply can’t do away with them. So leverage the above-mentioned to tips to get started. However, make sure to keep testing your onboarding tactics and also consult some reputed mobile app development companies so to have a clear idea on what works and what is annoying to your users.