According to Forrester’s research, majority of users’ mobile time is spent behind five or fewer apps – most of them are social media and messaging apps. This user behaviour is an indication that it is almost impossible to grab users’ attention through apps.
But as per comScore’s report, more than half of online time is coming from apps. So, no matter how much it seems impossible to catch eyes of mobile users on your brand, you have to strive hard. Your business is not going to spread through web users as quantity is major within mobile.
For approaching mobile users, you have to adopt a different way because apps are no longer determined as core way to get a tight grip on millions of users. You have to walk on trendy app-less ways to iron your marketing tactics.
Here they are:
1. The Chatbot Way
Looking at the impossible way of distracting users from their current favourite apps, the best strategy to follow is: indulge with them through their favourite apps. This is possible through Chatbots that allow you to become a part of daily social media lives of users.
Users spent maximum of their time on Facebook and other social media apps. Building a chatbot will turn into an opportunity to have personal talk with users. Whenever they need any of your service, they find Chatbot an easy to reach you without leaving their favourite platform. Personal conversation will easily take place and you will come in direct contact of those who actually need you.
Chatbots will make your marketing tactics more effective than ever. All your time which is wasted behind approaching customers who don’t need your services will be saved and can be used to impress needy customers.
2. The Voice Assistant Way
Call it a type-less way where users just need their voice with the thing they want – something like Amazon Echo. Voice assistant will totally replace the need of app because users will become more able to perform activities through voice than search, browse and typing.
If you give users an access to digital assistants where they just need to say the service, they will interact with your brand more effectively. With digital assistant, you are giving them the world’s easiest ways to avail service, not on fingertips, but on voice. Through voice assistant, they are having a direct way to communicate with you and discuss their purchase plans. You can give them assistant and advice to win their trust.
3. The Hyrbid Way
In hybrid way, users move from voice to visual communication. Voice is a fastest way to send information while visual is the best way to receive and understand information. Combining Chatbots and Voice assistant, you can adopt hybrid way where users will ask you queries and you will answer them through visuals as well as voice communication. For e.g. on asking, you can tell them that you offer best services along with visuals showing them benefits they will get from your brand.
You don’t need to spend millions on making an app as chances are slim to get handful of users. Rather invest your money on building chatbots and voice assistant services for social media users where you can have direct communication with users without disturbing their social life.
OpenXcell is one of the best app development companies – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.