Week app marketing, poor app development, common app ideas, bad user experience etc., are the most common reasons for why app developers lose their users so easily. But even after overcoming such troubles, holding a firm grip to users is almost impossible.
There are 3 million apps on app stores waiting for users to come and give a try. Many of them are perfectly doing their job. They have enough abilities to ease the task or solve any of the users’ problems; still their download figures are limited to 1K or 5K. Why so?
Because even app makers don’t know what their users actually want at first app trial
According to Fuzzy Notion, 40% app makers are struggling to understand unclear requirements of users. They make apps based on assumptions which is not always a good idea. It’s extremely necessary to understand whether or not users actually need the app you want to make.
Uber’s idea had an exact match with users’ need. “Get a ride” it is something users’ always in a need of when they are in a hurry to reach somewhere. Waiting for Taxi or Bus or other mediums was a barrier between users and their destination. Uber has completely destroyed this barrier and gave users an all-time option to reach their preferred destination at their convenience.
Now, if I talk about some kind of useless app like iNap@work, an app that produces sounds of mouse clicks and keyboard to let you pretend at work while having a nap. Of course, the app works fine with good user experience and excellent app development work. But, this is something users’ actually don’t need. Nap at work is surely getting one fired no matter if s/he have an app to pretend. CCTV is always there to catch you on.
Another reason is,
Because you put your attention on outcomes instead of requirements
Before making an app, many app makers are turning their attention towards after-results before even starting to build an actual app. They focus on earning potential from the app idea only. It’s good to have some hopes from your app, but don’t make it too high to ruin your problem-solving-app plan. Your app must be a problem solver not the store full of advertisements and other annoying stuff that might make you earn a lot, but keep your users far away.
So, before focusing on app earnings, focus on how you can solve users’ problem or ease their task. Once you succeed in it, you can slowly move onwards app monetization campaign.
Some More Common Reasons for Why Users Ran Away from Your App
- Playing app marketing tactics at the wrong time, to the wrong user
- Lack of fresh content. No content means users have no reason to check out the app.
- Lack of proper A/B Testing. You seriously need users’ feedback to work on your app.
- Lack of reconnection. You must always find a reason to reconnect with your users. Much like push notifications, alerts, etc.
- Poor Usability. A 3+ clicks away action won’t going to work as users are too busy and lazy to do so. Make it as easy as possible.
Besides You Would Also Like To know Some Facts or Tricks App Developers Use to Cop Up With User-Relevant App Issues.
- 49% are using app analytics to gather direct feedback from real users to improve customer satisfaction.
- 47% are investing in better tooling solutions to support the requirements process.
- 42% are providing requirements/analysis training for team members.
- 38% are taking advantage of user stories and collaborative discussions to better understand needs.
Being an app maker, you have to fulfil lots of roles to stay up to the competition and to make a useful app. If you fail to do so, never wonder why users are not interested to pay a second visit to your app.