Planning For Brand Strategy in 2016: Don’t Forget to Insert a mobile app

Mobile App is a Crucial Part of Brand Strategy in 2016

As we are moving to 2016, all of us must have new plans for new years. Some goals, some ambitions, some aims, must be waiting for us. Many have made strategies of how they are going to take advantage of 2016. Among such strategy makers, brand builders are the one curiously waiting for the upcoming year.

2015 has already made it clear what will the future be like. It will be a home of digital era consisting apps, smartphones, wearables, hearables, Internet of things, and much more. Others are still working to rule over future, but the thing that has set its footprints at present and also keeps future under thump is: apps. So, whatever strategies you (the brand builders) are making to take your business on high heights, don’t forget to include mobile app as a crucial part.

Now, apps are not only marked as a type of softwares of small screens. They are also considered as one of the best tricks to form a streamline connection between customers and brands. Why? Let’s discuss.

1. Apps offer Great User Experience

What was a cab industry before Uber? It was normal and fine for everyone who relied on yellow cabs to reach the destination. All cab users were happy with hiring cabs from roadside. But after Uber, it turned great from just fine. Hiring cabs became a matter of click on smartphone. Everybody embraced the change – kudos to Uber.

Uber taught us the value of user experience. It also taught us how to make it great through app. Of course, you have a good amount of loyal customers. May be you don’t need an app. May be your customers are find with brand. But providing customers a great user experience is your prior responsibility. As the users are going digital, you have to provide an app to save yourself from losing them.

2. You are missing valuable user data

If you don’t have app, you are missing data you need to keep users hook with brand. App let’s you know much more about users and their behaviour. Why users like your brand, what they expect, what they want to improve, etc. Not only this, but it also lets you know about who come to you, but return back without interaction – may be you are missing something to catch attention of new users.

App marketers have hoards of such data with the help of tools like app analytics, marketing platforms, etc. Talk to them and you will know how they make an app come up in a lime light. Also, ask them how they turn a name into a brand through app.

May be first attempt with app is a failure, but as you go for improvement, you will see visible results in your customer base.

3. Demands of Users: Customize and Personalize

Users have higher expectations especially after smartphone era. They need everything on their hands. They expect an app working at a jet-speed.

Users need changes that fit to their requirements. To fulfil requirements of each one is not possible or consumes lot more time. Through app, you can give each one options of customization. They will make changes as per their needs.

Personalization: providing users everything based on their behaviour, location, intentions, etc. Users are from across the world. They must have their own unique behaviour, lifestyle and location. Not all go for one thing. Not all will like your single content. Some like to wait for deals while some love to stick with available prices. Apps help you understand user behaviour with analysis of their lifestyle and locations. You can make their experience personalize to increase their engagement level.

Bottom Lines

Now, you got the point how powerful app are and how much powerful they become in upcoming year. So, once again a reminder for you: don’t forget to include it in your brand building strategy.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech market because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

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