Mobile health apps have turned into a mainstream during 2015. A lot more improvement has been expected to take place in 2016. Apple Healthkit and Google Fit are already there to support it. mHealth app market is estimated to be worth $13.5 billion in 2016, hiked up from $4 billion in 2014. These estimations are giving a boost to health care takers to make their own app to become a key part of this mainstream.
Apple is working with medical schools, universities and app development partners to learn some health lessons. We should too join with Apple to learn what’s necessary for a health app to create users’ interest.
1. Health Apps should be Gummy and Engaging
We all know that an app should be engaging. But for health apps, Engagement and Stickiness, both are essential. User must stick to health app to maintain his own health. And a health app must be effective enough to let the user feel how madly he needs the app.
2. Health App should be Compatible with Popular OS like Android and iOS
An unhealthy person can be an Android user or iOS user or other OS. A health app must be compatible with multiple platforms. If not possible, at least make it compatible for popular platforms like Android and iOS.
3. Geographic Reach
Anyone from anywhere can be suffering from any disease and might need your help at anytime. So, don’t limit your app to certain areas. Put a welcome tag for users across the world.
4. Multiple Language Support
This may be not possible at initial stage of mhealth app development. You can start with common language like English. But later, when you get aware of audience that need your app the most, make them available a language that they are familiar with. If you start language support according to your targeted audience from the beginning, you will be more at profitable side with a large user base.
5. Apple Watch can be more Serviceable
Johns Hopkins EpiWatch app aimed at gathering data of epilepsy patients. The app tracks seizures to improve seizure detection, medication support and quality of life for epilepsy patients. Researchers say that the app works best for patients as they can experience an “aura” indicating seizure approach through their Apple Watch.
Researchers are looking for apps tracking heart rate, movements, falls, etc., which will be easier with Apple Watch as it is connected with users’ wrist. Hence, try to make your watch for Smartphone as well as Smart Watch.
6. Users are willing to share medical data
In a survey, 75% participants quench their desire to share medical information with medical researchers. Users who couldn’t find any cure or prevention to their disease are more likely to have someone with which they can share their sufferings. You job is to attract such users towards your app to find out a solution for them.
7. Anonymous Users
Some users are afraid to come in limelight. They don’t want everyone to know about their disease. At the same time, they want to find prevention for their disease. That’s why, they remain anonymous. Research says that 90% users like to remain anonymous while asking questions for their disease.
To secure users, your app must provide options of either to reveal or remain anonymous while sharing their health data.
mHealth app developers are trying to gain some marks in this field, but they are representing mixed bags. There is a wide range of health problems associate with people from different areas and with different genes. Everybody has its own reason for a disease. This is not something like one-solution-fits-all approach. A cure or prevention for each one is different and confusing. However, without losing hopes, developers have continued their research and inventions.