There is absolutely no meaning of scratching your head unnecessarily regarding profit analysis for your business as, profit can be increased only through maximizing traffic conversion into customers, who will buy the services that you offer. This fact is unfortunately something like cracking the jackpot! Something that you always want but it is really hard to grab.
No company, feature and policy can ever guarantee you of 100% traffic conversion however certain procedures can be practiced in order to improve the profitability ration. Believing “something is better than nothing” policy you can surely incorporate various features, which can deliberately improve the website status.
While talking about features, yes of course you can include various proposals or offers to your website to lure the visitors! No one comes to buy on their first visit, that doesn’t mean you can let go the first chance! Grab it and offer something to your visitors in exchange of their email address and full identification. If you are done with this, then call them for revisits with some major offerings so that they at least chase behind your product. However the best solution to suggest you is to involve yourselves in live chat so that you come to know about their needs and my friends, you are supposed to cater the needy. So, finally you caught your customers!
Remember there is no way you can let go any of your chances by missing the first shot because “the other side of the grass is not green”!