Well, Google always comes with surprises, isn’t it! This time it has come up with the newest trend of the search engine. Google is showing more concern for online viewers and therefore prioritizing more to those sites which has got a real time video associated with the site rather than the those traditional sites. Basically, people are more inclined towards watching video rather than reading text so, based on the fact; Google has modified its search engine algorithms.
On the other hand, not only with the SEO but also Google has now emerged with the newly featured Web Analytics, which would act as time savers. The Google Analytics would be enough for you to verify the ownership of the site. Now, there is no need of the Web master tools and web analytics separately in order to check the owners of the websites. Just one application and you are sorted!